This report examines the social media strategy of Glenroyal Hotel, a hospitality business operating in Ireland. It begins with an introduction to social media's role in modern marketing and the hospitality sector, followed by a literature review that explores the impact of social media on brand awareness and customer engagement. The report then evaluates a case study of Glenroyal Hotel's social media presence, discussing its findings, advantages, and disadvantages. A new social media strategy, including a cross-channel campaign, is proposed to enhance the hotel's online presence and customer interaction. The report concludes with a summary of the key findings and recommendations for Glenroyal Hotel to optimize its social media efforts and achieve its marketing objectives. The report also covers various social media channels like Facebook, Instagram, LinkedIn, and YouTube, and the importance of content creation and customer engagement.
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