GLH Hotels: Consumer Behavior in the Hospitality Industry Report

This report delves into the intricacies of consumer behavior within the hospitality industry, examining the various factors that influence customer choices and preferences. The report explores how aspects such as individual needs, social influences, and technological advancements impact the decision-making processes of consumers. It highlights the importance of understanding these elements to enhance customer satisfaction and adapt to evolving trends. The report also provides insights into the impact of digital technology on consumer behavior, emphasizing the role of online platforms, ease of access, and the ability for customers to compare options. Furthermore, the report includes a case study focused on GLH Hotels, providing a real-world example of how consumer behavior analysis can be applied in practice. Finally, it gives an overview of the trends and innovations that are changing the hospitality industry.

Hospitality Conusmer
Behaviour and Insights

Table of Contents
 Introduction
 Different factors which impact the customer Behavior
 Trends which influence the customer behavior
 Conclusion
 References

Introduction
 Hospitality industry is an expansive field, fundamental spotlight
is on giving recreation benefits as opposed to essential needs.
Accommodation industry works in different areas like food
&drinks, lodgings and resorts, travel and the travel industry,
occasion arranging and numerous other. Friendliness can likewise
be characterized as huge class in administration field giving
extravagance administrations to scope of buyers. For this
introduction, GLH Hotels id picked, it is a British based lodging
organization.

Different factors which impact the customer
Behavior
 Purchaser Behavior is a wonders used to contemplate individual
or gathering of individuals about how they make buys or select
items to satisfy their recreation wants. Shopper conduct is
characterized as choice cycle of individuals while they are
purchasing any merchandise or administrations for need
fulfillment (Sann and Lai, 2020).

Cont…
Components that impact shopper conduct :
 Culture component is generally significant while understanding
buyer conduct, it is one of the most fundamental territory which
impact buyers needs and their dynamic measures.
 Social components allude to social gatherings, status, family and
different components which influences conduct of individuals.
This is sub-separated into:
 Reference gatherings
 Family

Cont…
 Individual factor incorporates age, occupation, way of life and
budgetary states of buyers, these are additionally compelling in
nature (Sánchez-Franco and et al., 2019). These are likewise
isolated into parts, for example,
 Age and life cycle-
 Occupation
 Mental factor incorporate various viewpoints and which are as
per the following.
 Inspiration
 Observation

Trends which influence the
customer behavior
 Numerous new pattern are coming in with changing business
climate and working styles of various associations. One of these
new pattern is gotten by computerized innovation, utilization of
new advances is expanding step by step in lives of everybody.
These days individuals are turning out to be techno-
accommodating, they get everything on their cell phones or
workstations like any sort of data about anything. This angle is
assuming tremendous part in cordiality industry too clients needs
and request are changing with presentation of innovation in world.

Cont..
A portion of these components of computerized innovation which
affected purchaser conduct are clarified beneath:
 Brings straightforwardness and solace: Digital innovation carried
simplicity and solace to client. Individuals these days are getting
occupied in their day by day life and sooner or later they need
some solace (Silva and Barreto, 2019).
 Assists people in assessment and correlation: With utilize
computerized innovation practically all associations or if there
should arise an occurrence of accommodation field lodging and
resorts have their quality on web.

Conclusion
 The PPT provides the factors and the trends which influence the
customer behavior.

References
 Silva, F .F. and Barreto, L. D. S., 2019. Consumer experience as
an influencing factor of customer's delight formation in tourism
and hospitality. Revista Iberoamericana de Turismo
(RITUR). 9(1). pp.78-95.
 Sánchez-Franco, M.J., and et al., 2019. A naive Bayes strategy for
classifying customer satisfaction: A study based on online reviews
of hospitality services. Journal of Business Research. 101.
pp.499-506.
 Sann, R. and Lai, P. C., 2020. Understanding homophily of
service failure within the hotel guest cycle: Applying NLP-aspect-
based sentiment analysis to the hospitality industry.International
Journal of Hospitality Management. 91. p.102678.