BTEC HND: GLH Hotels' Strategies for Digital Disruption Challenges

This project analyzes how GLH Hotels has coped with the major challenges of digital disruption and transformation. It aims to study the digital technology used by GLH Hotels, analyze the challenges posed by digital technology for hospitality organizations like GLH Hotels, and recommend ways in which digital technology can be used for shaping future operations at GLH Hotels. The project explores themes such as how digital technology has changed the way GLH works, the challenges it poses, and the various digital technological advancements adopted by GLH Hotels, including mobile communication, automation, and smart room keys. It also addresses challenges like content avalanche, social media management, data overload, and the evolution of purchasing behavior, concluding that GLH Hotel effectively addresses these challenges. Desklib provides a platform for students to access this project and other solved assignments.

How Businesses Have Coped With The Major
Challenges Of Digital Disruption And
Transformation?

AIM
To analyse the ways in which businesses have
coped with major challenges of digital disruption
and transformation: A study on GLH Hotels

OBJECTIVES
• To study the digital technology used by GLH Hotels
• To analyse the challenges posed by digital technology for
hospitality organizations like GLH Hotels
• To analyse the ways in which GLH hotels coped with
major challenges of digital disruption and transformation
• To recommend the ways in which digital technology can
be used for shaping future operations at GLH hotels

Theme 1: Digital technology has changed the
way GLH works

Theme 2: Digital technology poses a number
of challenges for the organization

Theme 3: GLH hotels use various digital
technological advancements
• GLH Hotels makes use of mobile
communication and automation.
• The hotel has installed smart room keys so that
the guest can unlock their doors through
phones.

Theme 4: Content avalanche acts as a
challenge for the hotel

Theme 5: GLH is able to address the
challenge of content avalanche
• According to the respondents, GLH Hotel is
able to meet the challenge of content
avalanche by rethinking and redesigning its
approach to online presence.

Theme 6: GLH Hotel was successful in
addressing social media challenges

Theme 7: Digital technology poses challenges by
creating data that outpaces the ability of hotel to
extract insights

Theme 8: Digital technology creates a challenge for
GLH hotel by leading to evolution of purchasing
behavior

CONCLUSION
• Digital technology presents several challenges
before GLH Hotel.
• These are related to content avalanche, social
media and evolution of purchasing behaviour.
• The challenges are effectively addressed by
the hotel.

Thank you