Analysis of the Global Circulation of Asian Popular Culture

This report provides an analysis of the global circulation of Asian popular culture, with a specific focus on the Korean wave, also known as "hallyu." The report examines the expansion of Korean culture, particularly in East Asia, and its subsequent growth in the United States, Latin America, the Middle East, and parts of Europe. It explores how the Korean government has leveraged this cultural phenomenon to boost the nation's image and economy. The report references several academic articles that discuss cultural consumption, consumer culture, and the impact of media coverage on public response. These sources highlight how national identity and globalization influence cultural trends and consumption patterns, affecting social differentiation among global residents. The analysis emphasizes the importance of understanding the spread of cultural activities and their implications for neighboring countries and the international market.

Running head: GLOBAL CIRCULATION OF ASIAN POPULAR CULTURE
GLOBAL CIRCULATION OF ASIAN POPULAR CULTURE
Name of the Student
Name of the University
Author Note

1GLOBAL CIRCULATION OF ASIAN POPULAR CULTURE
Lee, S. J. (2011). The Korean Wave: The Seoul of Asia. The Elon Journal of Undergraduate
Research in Communications, 2(1), 85-93. Retrieved from
https://www.elon.edu/docs/e-web/academics/communications/research/
vol2no1/09suejin.pdf
Lee (2011) in the article entitled “The Korean Wave: The Seoul of Asia” discusses the
huge growth in the popularity of the Korean culture. The author of the article discusses the
various practices that were undertaken by the Korean government in the expansion of the pop
culture as is being presented by Korea in the international markets. The article discusses the
various ways in which the governmental bodies have been promoting the cultural factors within
the world thereby leading to the overall popularity of the country in the international markets.
The article seconded by Bok-rae (2015) majorly highlights the analysis on the implication of the
spread of the Korean culture over the world and the ways in which this might affect the cultural
factors of the neighboring countries. The author of the article is observed to have implemented
the review of the existing literature in order to highlight the various cultural factors that are
presented to the international forum by the Korean cultures. The study further highlighted the
ways in which the national identity of a certain country impacts the framing processes that bear a
relation to the coverage of the media and the response to wards the same on the part of the
international residents. The article is considered to be helpful for the future studies since it
attempts to highlight the importance of the spread of the cultural activities.
Katz-Gerro, T. (2004). Cultural consumption research: review of methodology, theory, and
consequence. International Review of Sociology, 14(1), 11-29. Retrieved from DOI:
10.1080/0390670042000186743

2GLOBAL CIRCULATION OF ASIAN POPULAR CULTURE
Katz-Gerro (2004) in the article entitled “Cultural consumption research: review of
methodology, theory, and consequence” discusses the issues that are observed to have been
developed in the matters relevant to the theoretical factors and the methodological approaches
undertaken in the contemporary analysis of the cultural consumptions. The author of the article is
known to have been demonstrating the various ways in which the cultural consumption within
the concerned area can be used to understand the reliability and the feasibility of the
consumption that have been taking place across international borders. The article discusses the
various ways in which the governmental bodies have been promoting the cultural factors within
the world thereby leading to the overall popularity of the cultural consumption in the
international markets. The article seconded by Jarness (2015) majorly highlights the analysis on
the implication of the spread of the cultural consumption all-over the world and the ways in
which this might affect the cultural factors of the neighboring countries. The article further
highlights that the cultural bases do not generally bear a correspondence to the class positions
within the given society. The author further highlights that the cultural consumption affects the
social differentiation among the global residents as well. The article is considered to be helpful
for the future studies since it attempts to highlight the importance of the spread of the cultural
activities within the international markets.
Firat, A., Kutucuoglu, K. Y., ArikanSaltik, I., & Ungel, O. (2013). Consumption, consumer
culture and consumer society. Journal of Community Positive Practices, 13(1), 182-
203. Retrieved from https://www.ceeol.com/search/article-detail?id=226265
Firat, Kutucuoglu, ArikanSaltik and Ungel (2013) in the article entitled “Consumption,
consumer culture and consumer society” deals with the various factors that aid the process of
consumption. The authors in this case help in highlighting the major issues that are based on the

3GLOBAL CIRCULATION OF ASIAN POPULAR CULTURE
overall development in the amount of consumption as is observed in the global data. The authors
tend to highlight the factors that led to the rise of the consumer societies all over the world. The
author of the article is observed to have implemented the review of the existing literature in order
to highlight the factors that might have led to the increase in the consumption all across the
world. The review of the existing literature highlights that implementation of globalization all
over the world tends to help in increasing the consumerism within the global societies as well.
The article in discussion highlights the fact that the consumerism within the global societies tend
to be improved with the help of the increase in the number of the promotional activities that are
undertaken by the concerned companies that aim to target the global clientele as well. Panda and
Pandey (2017) highlight the fact that the development of the global clientele helps in the
improvement of the revenues earned as well as assists in the improvement of the competitive
edge that is maintained by the company in the international markets.

4GLOBAL CIRCULATION OF ASIAN POPULAR CULTURE
References
Bok-rae, K. (2015). „Past, Present and Future of Hallyu (Korean Wave)”. American
International Journal of Contemporary Research, 5(5), 154-160. Retrieved from
https://pdfs.semanticscholar.org/6c8f/a05ae6ae253dc618441710bed2e8742c5098.pdf
Firat, A., Kutucuoglu, K. Y., ArikanSaltik, I., & Ungel, O. (2013). Consumption, consumer
culture and consumer society. Journal of Community Positive Practices, 13(1), 182-203.
Retrieved from https://www.ceeol.com/search/article-detail?id=226265
Jarness, V. (2015). Modes of consumption: From ‘what’to ‘how’in cultural stratification
research. Poetics, 53, 65-79. Retrieved from DOI: 10.1016/j.poetic.2015.08.002
Katz-Gerro, T. (2004). Cultural consumption research: review of methodology, theory, and
consequence. International Review of Sociology, 14(1), 11-29. Retrieved from DOI:
10.1080/0390670042000186743
Lee, S. J. (2011). The Korean Wave: The Seoul of Asia. The Elon Journal of Undergraduate
Research in Communications, 2(1), 85-93. Retrieved from https://www.elon.edu/docs/e-
web/academics/communications/research/vol2no1/09suejin.pdf
Panda, S., & Pandey, S. C. (2017). Binge watching and college students: Motivations and
outcomes. Young Consumers, 18(4), 425-438. Retrieved from DOI: 10.1108/YC-07-
2017-00707