This project portfolio, prepared for the BM461 Global Business Environment module, analyzes AVON's business strategy using SWOT and operational impact assessments. The assignment begins with a SWOT analysis, leveraging insights from a PESTLE analysis to identify AVON's strengths (e.g., effective research team, strong audience connection), weaknesses (e.g., inefficient finances, lack of advanced technology), opportunities (e.g., online sales, technology adoption), and threats (e.g., unstable countries, non-adoption of trends). The second part of the portfolio examines the operational impact of these factors on marketing and human resource management. The marketing section focuses on the effective use of online portals and digital marketing to attract customers. The HRM section emphasizes the importance of hiring skilled employees, providing training, and adapting to market changes to overcome weaknesses and threats. The conclusion highlights the importance of SWOT analysis for understanding internal capabilities and operational analysis for gaining market value.
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