The Benefits and Drawbacks of a Global Business Environment: ALDI

This research project investigates the benefits and drawbacks of a global business environment, using ALDI as a case study. The report begins with an introduction outlining the research's aims, objectives, and research questions, followed by a background of ALDI and the rationale for the study. A literature review explores the concept of globalization, its benefits and drawbacks for business growth, and the challenges faced by ALDI in its international expansion. The methodology section details the research approach, data collection methods, and ethical considerations. The report then presents data analysis, research outcomes, and concludes with recommendations, reflecting on the findings and suggesting strategies for ALDI's global business operations. The project includes a Gantt chart to visualize the project timeline and references to support the research.

RESEARCH
PROJECT

Table of Contents
TITLE: “The benefits and drawbacks of a global business environment”......................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of research..............................................................................................................3
Background of company.........................................................................................................3
Rationale of study...................................................................................................................4
Significance of research.........................................................................................................4
Gantt Chart.............................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Concept of globalisation.........................................................................................................6
Benefits and drawbacks of globalisation for increasing business growth..............................6
Issues and challenges faced by ALDI while expanding business operations.........................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
Type of investigation..............................................................................................................9
Research Philosophy..............................................................................................................9
Research Approach...............................................................................................................10
Data collection......................................................................................................................10
Sampling method..................................................................................................................11
Ethics consideration..............................................................................................................11
CHAPTER 4: DATA ANALYSIS ............................................................................................13
Research Outcomes........................................................................................................................22
Covered in PPT.....................................................................................................................22
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................22
Reflection.............................................................................................................................22
Recommendation..................................................................................................................23
Conclusion............................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE: “The benefits and drawbacks of a global business environment”
CHAPTER 1: INTRODUCTION
Overview of research
Global business environment refers as the environment in different independent nations,
along with factors exogenous to the domestic environment of the company. The global business
environment can be divided into two factors such as external and internal environment. The
external environment involves political, social, economic and more which directly impact on
business operations and its functions (Briscoe Tarique and Schuler, 2012). The report is based on
ALDI which is one of the leading supermarket chains with over 10,000 stores in around 20
countries and they are offer different type of goods and services to the people. The main purpose
of this research project is to analyse benefits and drawbacks of global business environment
while expanding business in another nation. It involves aims, objectives and research questions
which assist in evaluating and understanding whole topic. Along with this, literature review help
in examining different authors view points and reviews regarding specific research theme.
Background of company
ALDI is the common brand of German company which is large supermarket chain and
they are offer variety of goods and services to their customers. It has over 10,000 stores in 20

countries and an estimated turnover of more than 50 billion euro. It is established by brothers
Karl and Theo Albrecht in 1946 when they took over their mother's stores in Essen. ALDI's
operate and regulate around 2500 stores in the country. It is commonly sell grocery products and
household items which attract large number of customers. They are offer best quality based
goods and services to their buyers at reasonable rate (Cavusgil and Knight, 2015). The present
case study is based on analysing benefits and drawbacks of global business environment which
directly affect on business operations and its functions. In current time period, most of the
companies are adopt globalisation concept which help them in easily expand business functions
in another country. With the help of globalisation, it is required for ALDI company is to promote
goods and services in other nation in order to gain maximum profitability and income.
Rationale of study
The main reason behind conducting this research is that investigator required to
understand about how globalisation concept is important for an organisation while expansion of
business operations. It is important for ALDI is to promote their products and services by using
different sources and methods such as social media, Facebook, Instagram and YouTube. For this,
they can easily expand their business functions and activities in emerging market place.
Significance of research
For gaining higher growth, ALDI is required to expand their business operations and its
functions at international level. The research is important because this will help investigator in
finding out major issues and challenges which are faced by them while completing the project. It
is necessary for firm to use globalisation concept which help them in gaining higher income and
profitability in proper manner.
Aim: “To analyse the benefits and drawbacks of global business environment for
enhancing growth of an organisation”. A study on ALDI.
Research Objectives:
 To understand the concept of globalisation.
 To ascertain the benefits and drawbacks of globalisation for increasing business growth.
 To identify major issues and challenges faced by ALDI while expanding their business
operations.
Research Questions:
 What is the concept of globalisation?

 What are the major benefits and drawbacks of globalisation for increasing business
growth?
 What are the issues and challenges faced by ALDI while expanding business operations?
Gantt Chart
Gantt chart is the graphical representative which describe project schedule that clearly
shows relationship between current status and actions. It demonstrate vertical axis where list of
all tasks to be performed and horizontal axis represents time intervals. Along with this, it indicate
start and finish dates of terminal element of the projects.

CHAPTER 2: LITERATURE REVIEW
A literature review describe about published data and information in particular topic area.
It is a simple summary of sources and it is generally use specific organisational structure and also
combined both summary and brief concepts. In this section, there are different authors and
scholars are give their view point and perception regarding project theme. Literature review is
the secondary method and it does not record new and original inquiry of work.
Concept of globalisation
As per the view point of Crane, Matten and Spence (2013) Globalisation is the process
which can be used for describing social, economic and political communication and interrelation
across the boundaries. This will assist an organisation in selling variety of goods and services to
their customers in different countries and also satisfy their need and requirements. Along with
this, globalisation is the free movement of products, services and people in all over the world in
effective manner. In current time period, it can be analysed that due to enhancing in people
movement so it has majorly impact on global economy in both positive as well as negative
manner. Sometime, government has removed certain trade barriers in order to motivate and
encourage organisation for expansion of business operations at international level. It helps in
gaining huge number of income and profitability by satisfying or fulfilling all customers’ needs
and wants. With the help of globalisation, firm can easily conduct export and import activities at
large level and reach with high profitability in better manner. In addition to this, globalisation is
the processes which assist businesses in expanding their business operations and its functions at
global level. For ALDI, it will help in gaining high income and revenue by providing new
services and products to their customers.
Benefits and drawbacks of globalisation for increasing business growth
According to the view of Crane (2014) Globalisation is the term which is used to describe
how countries, people and businesses regulate in all over the world that are being more
interconnected with technology, transportation, media and global finance. This will make easier
for products, services, ideas and people related to traditional boundaries. There are various
benefits and drawbacks while expanding business operations at international level.
Benefits of globalisation:

 With the help of globalisation, ALDI can easily expand their business operations and its
functions at global level and also they are share effective ideas and technologies that help
them in making new products.
 Globalisation assist ALDI for adopting social and cultural factors while expanding
business at another nation due to this they are capable for providing different types of
goods to their customers.
 With the assistance of globalisation, respective company can attract huge number of
buyers towards unique products and services. It will help them in growing business
operations and its functions at international level.
 At the time of globalisation, there are different organisations try to expand their business
operations and its functions in another nation. Therefore, it will enhancing in job
opportunities in which people can get desired job position in the ALDI Company.
Drawbacks of globalisation:
 When ALDI shift their production to miserable and underdeveloped nations so there will
be trade deficit as the cost of the country’s import can be exceed value of its exporting
activities.
 While organisation expand their business operations and its functions so they have to
analyse customers need and demand who are belong to different countries that make an
effective production procedure and it create complexity in developing goods and services.
 The main drawbacks of globalisation are that there are number of competitors that will
create major issue and problem for an organisation at the time of enter in the new market
place.
 It can lead towards unfair trade working condition by exploiting labours and workers in
underdeveloped countries (Laszlo and Cescau, 2017). When company cut down the cost
of products so respective firm provides unhealthy working conditions and situations
which can lead towards dangerous health hazards.
 In this, the main drawback of globalisation is that there are large number of rivals that
can create major issues and problems for an organisation while entering in new market
place.

Issues and challenges faced by ALDI while expanding business operations
As per the perception of Madhok and Keyhani (2012) there are different issues and
challenges arise which are faced by ALDI so that they need to make proper changes and
alterations in existing strategies and policies effectively. An organisation operate and regulate
their business in international market place, they may encounter various important issues and
challenges that are described as under:
 Leadership – It is required for firm manager is to lead their organisational performance
towards right direction to reach with desired goals. On the other hand, it is complex for
respective organisation is to identify best leadership method with accurate skills and
knowledge that is suitable on the basis of geographic market in successful manner. There
are different environment in country different forms of leadership are required that are
effectively coordinate with language, management style and culture. This will assist in
attracting effective leadership along with various qualities which is very critical in
managing and handling customers. In addition to this, it will create difficulty in
expanding business operations and its functions. It can be analysed that it is one of the
major issue which are faced by an organisation where some of the problems occurs in
leading business functions and operations at the time of expanding firm.
 Legal and regulative structure – Every company have different rules and regulations
which required to be followed by ALDI in order to smoothly run of business operations
and its functions. Sometime, it will create major issue and a problem for company is to
follow various rules and laws while producing products and goods.
 Technology – The level of technological development of nation which directly affect on
attractiveness of ALDI in doing business. Respective organisation may face various
technological challenges for conducting business in developed countries such as training
employees for using techniques which required effective training to develop reliable
workers to access internet and other technology to carry out business operations
(Shenkar, Luo and Chi, 2014). It is necessary for firm is to update their technology that
will help them in acquiring higher income and profitability effectively. Such are major
issues and challenges which are faced by ALDI in order to expand business operations
and its functions.

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is the specific procedure and method that can be used for
selecting, identifying, processing and examining whole data regarding particular topic. In this
part, they permit readers to analyse and examine research validity and reliability. This
investigation is carry out for explaining, describing and predicting the working process
effectively. It refers as the study of methods and techniques in which they acquire effective skill
and knowledge in proper manner. It is one of the important part of research project due to all the
required factors are considered effectively (Benería, Berik and Floro, 2015). With the help of
this, all the required issues and problems are related to research project which can be sort in
better way. It is necessary for investigator is to conduct various functions and activities in given
period of time so that they can easily reach with desired goals and targets.

Strengths and weakness of research philosophy:
When it comes to philosophical research here are some strength and weakness. Unique
perspective focus on how individual perceive the task. It also provide rich data and are total
unique to understand there phenomena. There are some cons like subjectivity, which make
research difficult and hard to approach subjective research. Sometime research can be bias which
influence the actual data and information.
Pros and cons of research methodology
The advantages of research methodology is that researcher have full control overall the
variables. As per the convince research method may carried further in best possible way. Human
touch is important to get actual data. There some cons this methods such as, it can produce the
artificial a result which may not be useful for the research. Sometimes research are applicable in
one situation and difficult to change.
In this, there are various sections which must be included such as research approach,
research philosophy, type of investigation and data collection. It helps an investigator is to
conduct appropriate analysis for find out which determine required results or outcomes in proper
way (Schnall, Dobson and Landsbergis, 2016). Researchers are setting correct guidelines that
can assist in managing all business operations and its functions effectively.
Type of investigation
In this part, investigator need to access relevant data and information of specific research
project so that they can easily execute methods for gaining advantages regarding research
process. There are mainly two types of research methods which includes qualitative and
quantitative. In qualitative research, data can be collected and gathered on the basis of
unstructured and on the other hand, quantitative research is used for collecting only numerical,
statistical and mathematical data and information for completing the project (Sheth, 2017). The
present report use qualitative research method for collecting and gathering accurate data.
Research Philosophy
It is the belief which can be used for gathering and collecting relevant information while
completing the project (Stahl and et. al., 2012). There are some types of philosophy which
includes positivism, interpretivism. In positivism, researchers believe on reality which is stable
and it is determined from an objective point of view without interference of phenomenon being

studied. On the other hand, interpretivism intend with subjective interpretation and interference
which can be understand. The present report is using positivism which can be helpful in
collecting and gathering relevant data and information.
Research Approach
A research approach is the procedure which consists with steps along with broad
prediction to discuss methods of data collection, interpretation and analysis. It includes two
major approaches which includes inductive and deductive. Inductive approach involves various
types of theories that are applied and it is based on different types of models and assumptions
according to the results or outcomes (Cleveland and et. al., 2016). On the other hand, deductive
approach analyse existing numerical facts which are being evaluated on the basis of observation.
In this project, deductive approach is used because this is implement for collecting and gathering
relevant data and information.
Data collection
It is one of the important section in which data can be divided by various methods and
strategies which can be used for collecting relevant data in better manner. In this, there are two
types of data collection method which includes primary and secondary data collection which are
described as under:
Primary data collection – It is that method which has been collected and gathered data
for the first time which is known as primary data collection. It is specific and original work of
investigation. There are various methods for primary data collection such as interview, survey,
questionnaire and focus group (Stahl and et. al., 2012). This is the method which can be helpful
in social occasion and also collect relevant facts and figures in effective manner. There are
different methods and techniques which assist in gathering or collecting accurate statistical data
among different elements such as interview, observation, recognition, contemplate and many
more. Such types of techniques assist in assembling and collecting relevant data at the time of
completing research project.
Secondary data collection – When data are collected and gathered by other users taken
from published or unpublished sources is called as secondary data. There are different sources of
secondary method of collection such as journals, books, magazines, public records and
government publications. It is the process which assists the social affair data and this information
can be used for examining so that they can easily formulate valid conclusion for such surveys. In

addition to this, there are different sorts of sources and methods that can be helpful in assembling
and collecting relevant data with the help of different ways such as books, journals, daily papers,
magazines and many more (Suci, Asmara and Mulatsih, 2016). It can be used for gathering and
collecting required data in order to acquire high income and revenue in proper manner. There are
various methods which can be useful in gathering and collecting necessary data for finish the
project.
In this report, investigator use both primary and secondary method of data collection in
order to reach with desired aims and objectives.
Survey research: it is type of survey which have questionnaire or it can be done by taking
individual interview. It target the whole population, and researcher take sample audience due to
large numbers. So the researcher should use survey research tool for the present report. With the
help of this survey technique researcher will able to get insight of respondent, genuine and
authentic data will be collected which will improve the efficiency of project.
Sampling method
It is the procedure of selecting representative group among large population in the study.
In this, target population is the total group of individuals in which sample must be drawn. It is
the group of people who are taken part in the research. This refers to the extent in which they are
apply the findings of the research for target population. In this report, the total samples of
respondents are 40 who are giving their views and reviews regarding specific topic. The sample
respondents are those who are taken part in particular study of research such as young people,
experts, old age, etc.
Ethics consideration
Ethical consideration has common undertaking association for exploring whole areas. In
addition to this, it can examined that real rules and regulations are identified in term of right or
wrong (Baars and et. al., 2016). It is essential part which can be useful for securing various
criteria on experts that can be gathered and collected effectively. They have develop accurate
decisions for selecting right or wrong and also show individual response towards specific topic.
There are various types of moral qualities that are required for researcher is to sort particular
investigating work.
QUESTIONNAIRE