Analysis of Global Business Environment: Marks and Spencer Case Study

This report examines the global business environment, focusing on a case study of Marks and Spencer. It begins by outlining the aims and objectives, which include understanding the concept of a global business environment and determining the benefits and drawbacks of globalization for an organization. The report then delves into a thematic analysis, exploring the concept of the global business environment, the expansion of business operations, the benefits for Marks and Spencer, and the franchising strategies employed. The recommendation suggests that Marks and Spencer analyze data to attract buyers and increase income. The conclusion emphasizes the interconnectedness of nations, people, and businesses through globalization, highlighting its importance for defining company goals. The report provides a valuable analysis of Marks and Spencer's global business strategies.

“The benefits and
drawbacks of a global
business environment”

Table of Contents
 Introduction
 Aims and Objectives
 Thematic analysis
 Recommendation
 Conclusion
 References

Aims and Objectives
Aim: “To identify the major benefits and drawbacks of globalising the
business”. A case on Marks and Spencer.
Objectives:
• To understand the concept of global business environment.
• To determine the benefits and drawbacks of globalisation for an
organisation.
• To analyse major strategies which help in reducing the drawbacks of
globalisation.

Theme 1: : Concept of global business environment

Theme 2: Globalisation assists in expanding business
operations and functions in new market place

Theme 3: Globalisation is beneficial for Marks and
Spencer company for gaining high income

Theme 4: Franchising strategies adopted by
company while entering in new market area.

Recommendation
It can be recommended that Marks and Spencer required
analysing whole data and information through which they can
easily gain attention of number of buyers towards potential
goods and services. For this, firm will gain high income and
profitability by selling desired products and facilities. They
can develop and create appropriate strategies and policies
which can help them in gaining high income and revenue.

CONCLUSION
On the basis of above described report, it can be analysed that
Globalisation is the term which is used to describe how
nations, people and businesses in all over the world are
becoming more interconnected as forces like transportation,
technology, international finance and media. It is essential part
as it is one of the common through which they are define
major goals of the company in order to reach with easy way.

References
• Briscoe, D., Tarique, I. and Schuler, R., 2012. International
human resource management: Policies and practices for
multinational enterprises. Routledge.
• Cavusgil, S.T. and Knight, G., 2015. The born global firm: An
entrepreneurial and capabilities perspective on early and rapid
internationalization. Journal of International Business Studies.
46(1). pp.3-16.

Thank You