Report on Global Business Environment: Red Bull and Lucozade

This report provides an analysis of the global business environment, focusing on Red Bull and Lucozade energy drinks. It begins with an introduction that defines the global business environment and its impact on organizational success. The main body includes a SWOT analysis for both Red Bull and Lucozade, identifying their strengths, weaknesses, opportunities, and threats. The report then delves into operational impact analysis, examining how different functional areas, such as marketing and human resources, are affected by global business dynamics and technological advancements. Key drivers influencing these functions are discussed, including the importance of marketing strategies and employee management, especially in response to challenges like the COVID-19 pandemic. The report concludes by emphasizing the importance of understanding the global business environment for achieving long-term success and development.

Global business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT analysis............................................................................................................................1
Operational impact analysis........................................................................................................2
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The global business environment is usually get define an environment in which various
factors are considered towards organisation success, influential decision-making, resource
capabilities and effective usage of basic strategies is required to make continuous level of
success and development. In this business performance is affected as per the basis of sustained
control in which both local and international interaction get developed and advanced along with
the advancement of business operations and functions (Kokodey, Gnezdova and Lomachenko,
2018). It has better impact over working conditions and its effectiveness as with this long term
sustainability is attained in timely frame. The report below is based on Red bull and Lucozade
energy drink that offer warm drinks which is beneficial for health. The report below include
SWOT analysis that is dependent on pestle analysis of previous coursework along with
operational impact analysis that is used to identify different ways that has direct impact over
different functional of firm.
MAIN BODY
SWOT analysis
It is an internal analysis that particularly defines different factors that has internal impact
over the business working performance and its productiveness. In this working effectiveness is
getting managed in systematic manner as with this working efficiency and its effectiveness both
get advanced within the continuous period of instance.
SWOT of Red bull:
It is an American popular brand of energy drink and capture the quarter of market share
with higher and potential market potential. The SWOT analysis of the red bull is as furthermore
explained below as:
Strength It is having a powerful brand and a biggest brand of energy and soft drinks
compared to Coca cola, Pepsi etc. It more often get recognised as a strongest
feature and a slogan of “Gives you wings” with colour based branding. Its
marketing strategy is also be its biggest strength as in this customer attraction
and its maintenance is easy for business (Hamilton and Webster, 2018).
Weaknesses There is a limited product range and basically get reliant on flagship on energy
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drink and also covers a sugar free counterpart. In this risk of business is quire
high along with this higher price tag also reduces the profit margin and its
acceptance in market.
Opportunities The emerging trends of market is the biggest opportunity for business and in
this skyrocketing and its spending is enhanced in systematic manner. As the
consumer get advanced continuous success and it is expected to grab attention
of potential customers.
Threat There is a higher market competition as with this it is difficult for the business
to induced significant impact and with this aggressive marketing campaign get
steal market share and its potential.
SWOT of Lucozade energy drink
Strength It is a well established sports drink business of UK as with this having a larger
presence at international market and in addition to this business is having
advanced distribution network in cater all the basic need of customer with
perfection (Damarwulan and Farida, 2018).
Weaknesses The company didn't offer adequate advertising and in this brand recalling and
its awareness generation is not processed with effectiveness.
Opportunities There is a not of opportunities that is attained with support of demographic
trends such as increment of purchasing as for those who has favoured aspect for
business growth.
Threat The company faced aggressive market competition that cut down its profit
share and in this bargaining power of suppliers also get reduced. As in this
profit margin and its negotiation abilities get affected the profit and sales
credibility of business.
Operational impact analysis
The operational functions has direct impact over the working standards of business as
with this rate of profitability and performance generation is getting affected in direct basis. There
are different drivers that has direct impact over business working standards as with this working
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suit-abilities is getting managed and controlled over a systematic period of instance. The
functional areas of the business is having direct impact over the productivity as with this long
term success is attained in profitable manner. There are different key drivers that affects different
function of business and it is as briefly explained below as:
Marketing department: It is a department that has performed various functions as per
consideration of marketing awareness and its advancement by which a large market is targeted
and in this rate of success and growth of business is increases in constrained mode (Hampden-
Turner and Trompenaars, 2020). In relation to technological advancement ability of business to
processed its different functions and operations get affected in sustained mode as with this it is
required to induced adequate level of perfection in adequate manner. In concern of technological
advancement marketing department make ensure that different strategies and techniques are
implies within the business as under this working conditions of employee is getting advanced in
productive manner. In this marketing department make ensure to conduct a deep analysis under
which working possibilities and its effectiveness is enhanced in productive manner. As with this
long term success and continuous improvements is induced by which working efficiency and its
effectiveness is increases in timely concern.
Human resource department: It is a department that has performed the fundamental
functions as with this working conditions and its response both get managed in controlled and
systematic manner. In this employee relation is getting affected and advanced by which working
proficiency and its productiveness both get enhanced in profitable mode. It is a department that
has worked for the welfare of employee and with this sustainability is maintained in relation to
employability and working standards. As per during the condition of pandemic attack of COVID
19 working efficiency of surround is getting affected and with this it is required that all the
business make adequate response that is processed as by taking all the different safety measures
in effective manner (Khajeheian, Friedrichsen and Mödinger, 2018). In relation to this HR
department make ensure that training and development is processed as per consideration of
different prospect and in this long term balance is attained in systematic manner. In this HR take
various precautions as per consideration of timely changes and consideration in which online
hiring is processed and working performance also get managed in successful mode.
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CONCLUSION
It has been analysed from the above report that global business environment assist the
business to attained long term success and development as with this working performance and its
productivity both get advanced in systematic manner. For this ability of business to make
effective internal analysis is attained with perfection as in this working effectiveness is getting
increases in productive basis. In addition to this as per support of operational impact analysis
different key drivers is analysed that has direct impact over business functions.
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REFERENCES
Books and Journals
Damarwulan, L.M. and Farida, N., 2018. The Role of Quality of Entrepreneurial Networking and
Responsiveness to Global Business Environment in improving the Marketing
Performance of Indonesian Exporting SMEs. Quality-Access to Success. 19(165).
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Hampden-Turner, C. and Trompenaars, F., 2020. Riding the waves of culture: Understanding
diversity in global business. Hachette UK.
Khajeheian, D., Friedrichsen, M. and Mödinger, W., 2018. An introduction to competitiveness in
fast changing business environment. In Competitiveness in emerging markets (pp. 3-11).
Springer, Cham.
Kokodey, T., Gnezdova, I. and Lomachenko, T., 2018, October. Modeling the global business
environment based on polycyclic theory. In The International Science and Technology
Conference" FarEastСon" (pp. 487-499). Springer, Cham.
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