Global Business Environment: Analysis, Challenges, and Impact Report

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This report provides a comprehensive analysis of the global business environment, focusing on factors driving globalization, challenges faced by organizations operating internationally, and the impact of globalization on various organizational aspects. The report uses PowerBar as a case study to illustrate these concepts, examining issues such as regulations, raw material volatility, language barriers, and environmental influences. It further evaluates the impact of globalization on leadership, organizational structure, functions, and culture. The report also explores the influences of ethical and sustainable globalization on organizational functions, emphasizing the importance of eco-friendly practices and sustainable measures. Finally, it assesses different decision-making approaches at a global level and identifies various routes to internationalization, including key barriers. The report provides valuable insights into navigating the complexities of the global business environment and offers strategic recommendations for businesses seeking international expansion.
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Global Business
Environment
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of factors which drive globalisation........................................................................1
TASK 2............................................................................................................................................2
P2 Challenges which are faced by organisation while operating in a global environment.........2
TASK 3............................................................................................................................................4
P3 Evaluation of impact of globalisation upon various factors in an organisation.....................4
P4 Influences of ethical and sustainable globalisation upon organisational functions...............5
TASK 4............................................................................................................................................6
P5 Evaluation of different decision making approaches on a global level.................................6
P6 Determination of various routes to internationalisation, inclusion of key barriers................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Business environment can be termed as the condition in which the operations or activities
of an organisation is carried out. This consist of combine form of external and internal elements
which drives an influence upon their functioning in fundamental manner (Apăvăloaie, 2014).
The report will aims on the PowerBar i.e. an American energy bars makers along with produce
wide range of gels, Drinks and Pria bars mainly targetting to the women. Numerous complexities
that are encountered through enterprise when deploying to international level will be recognised.
Lastly, influence analysis of globalisation on strategy and decision making could be recognised.
TASK 1
P1 Analysis of factors which drive globalisation
Globalisation can be termed as the procedure in which communication and integration of
individuals, economy and company of a country with the rest of the international market. In this
context, business directs to expansion of enterprise's economy. This focus over creation of
environment that direct to investment inflow so that profitability and growth can be conveniently
achieved. Enterprise that adopt the techniques of globalisation is promoted through
transportation and advanced technology along with further assistance in economies interlink on
the economical and social grounds. This can affirm that several components which encourage
global deployment of firm (Axelrod and VanDeveer eds., 2014). This is paramount to undertake
each components in the adequate manner so that one can achieve effective outcomes. A brief
explanation of major driver of the techniques of globalisation are discussed as beneath:
Cost: This affirms the amount that has been rendered through the company at the time of
expansion of business at international level. The company before creating the deployment
activities, ascertain the investment of their resources and time to recognise the viability of the
concept as well as the procurement of equipment and machinery investment which are
considered so that international demand level can be attained. Hence, such incurred cost of firm
can be classified on two main grounds i.e. indirect and direct cost. Direct cost consist of rent,
insurance, inventories etc. as it include direct connection with produced unit quantity. On other
side, indirect cost include expenditure which does not consist of any direct connection with the
produced quantity including elements like management, cost of conveyance and personnel etc.
The key essential features is the deployment at international level assists in the achievement of
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cost efficiency. This whole procedure can aid in creating competitive edge and help portraying
consumer with commodities which are manageable.
Market: This can also be termed as the economy in which an organisation is aiming with
their services and products. Key cause behind the saturation of present market is globalisation
emergence. For instance, firm is operating their activities in UK economy and have managed
decent development. A company don't posses any opportunities of development, therefore,
business select the expansion strategy to the international level to achieve business growth and
profitability (Belás and et. al., 2014). The enterprise require a proper deployment opportunities
into certain market with appropriate marketing and selection strategies in order to get better
incentives.
Environment: This can undertake the most essential two crucial elements which are
political and technological drivers. Both of those elements are considered as the major phase of
globalisation. The liberalisation and commercialisation of economies have conducted relatively
for the company to roam or carry out operations into other country with the commodities. The
company with the assistance of technologies and tools of digitalisation which can launch
themselves in the better market in more significant manner. The state of United Kingdom have
made this more easier for the business organisation to conduct and carry out the process of
production of several different advantages which is catered by them. The other opportunity is
virtual presentation in the country through the assistance of e-commerce etc.
Competition: It can be manipulated as one of the main key driver of the term
globalisation. There are indispensable rise in the inter-organisational competition that carries the
business into launching it at international level. Seth launching activity at global level is further
promoted by FDI's and other interdependencies among countries by the market.
TASK 2
P2 Challenges which are faced by organisation while operating in a global environment
Regardless of size, numerous issues and challenges are encountered through the
enterprise while functioning business at international level (Belás and et. al., 2015). PowerBar is
the company i.e. managing different operations in the UK trade along with Asia and other
nations. Several components that tend to impact on organisation's working in the global market
which are discussed as below:
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Regulation and Compliance: It can be termed as the largest challenge of strategies i.e.
identified through the company. The medium and small enterprise need to consider and conform
to the regulations and compliance so that commodities which could be sold to the individual.
Each nation posses their own laws set i.e. associated with the ethics and tax to manage operation
which are followed through the company so that activities could be retailed in the competitive
market for longer period of time. The another fundamental segment that is enhanced is export
and import regulation of the nation that tend to impact inventories supply to a major extent. This
can be refer as challenge that need to be overcame for operating business globally.
Raw Materials Nature Volatile: This can be referred as the challenge i.e. encountered
through medium and small organisation which is carried out their market operation in UK.
Numerous other means than to imply with ever changing cost of raw material along with framing
strategies so that it can volatile market nature which can be dealt through the company
fundamentally (Carneiro and Brenes, 2014). The aftershocks that emerges in the term of cost of
raw material is needed to be countered directly with the financial tools assistance.
Language and Culture: This is very essential for the company to compete efficiently
through language and culture of the operating countries. Only marginal quantity of small
businesses are liable for managing prospects queries in more better manner. For instance:
PowerBar is operating their activities in Asia and Africa. Therefore, competent team need the
individual who can carry calls of service from people in regard of strategic complexity which can
be dealt in more significant manner.
Environmental Influence: This is fundamental to conform with norms of environment in
the nation as there is greater enlargement of dealing with international problems and issues. The
company is often persuaded to create sustainability in their activities if they desire to refrain their
operation for the longer time duration. PowerBar is conscious of entire their activities associated
with the raw material procurement and footprint of environment. The strategies of organisation
are promoted or supported by the recycled use of packaging elements further and toxic emission
are considered so that norms and terms of environment are complied properly and complexities
are reduced (Cavusgil and Knight, 2015).
Communication and Technologies: Business organisations reliance over the advanced
technologies has increased which has created more complexities in the entire segments. Due to
communication dearth, this can be referred as the main barrier when this carried out on the
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global economical scale. The instructions and objectives of administration could not be
interacted in adequate way, henceforth, are failing to attain their aims.
TASK 3
P3 Evaluation of impact of globalisation upon various factors in an organisation
This can be further identified that internationalism activities can possess several
complexities in strategies that further lead to several impact on business environmental aspects
such as functions, leadership, frameworks and other essential cultural activities. The procedure
of going international is complicated approach, therefore, require to modify distinct business
aspects in order to carry out appropriate outcome. The numerous component influence will be
determined significantly in briefly as well:
Leadership: it can be termed as the approach by which one can assist in leading and
directing to the individual group in relation of firm's goal. They possess the combination of
challenges and opportunities that are needed to be countered which could be acted in more better
way (Cohen and Kietzmann, 2014). The globalisation concept revolve around managing more
skilled and suitable worker so that required of people can be accomplished. Global leader
concept is more technology oriented and advanced while compared with the state company. This
is fundamental for the leader to widen their opinion internationally appreciating the diversity of
culture as well as restoring a balance among cultures in regard of building better alliance and
partnerships. These leaders are restrained to think on those discussed grounds for successfully
operating their business on international level.
Organisational Structure: This determines workforce functioning and divisional manner
according which enterprise functions. While managing operations at international platform, this
is fundamental to frame the structure of company which promotes and support the product
building which matches the people's demand. Company run activities globally which need to
either diversify or redefine the form of framework. Structure decentralisation can also assist in
framing a local unit that outline the people's demand under the consideration as well as reform
the decision accordingly.
Functions: It is a sort of shift manner in which the company carried out their activities
and operations. The functions of business will posses strong dependence upon the innovation of
technologies as well as communication. The key cause behind operating business at international
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level, this tend to enhance on the production level at lower their rates and attaining superior
position of business in market. The low cost availability of workplace and inventories will make
certain that glocalisation is performing in regard of organisational benefits.
Culture: This can be claimed globalisation drives a fundamental influence upon the
organisation's culture and society around them. This can assist in providing proper understanding
over culture to one another. The technology upliftment in the era of contemporary technologies
make certain whether right communication is provided between numerous human connection
and individuals (Crane and Matten, 2016). Cultural consideration of one another makes certain
that individuals are being treated and respected with more dignity. The cultural influence reflects
upon adequate manner according which practices are carried out. This is fundamental to man age
the local culture in order to invite more local prospects and employee to be the key part of
company. PowerBar have initiate a worker session of ownership in which more than 20% is
possess through workplace of organisation.
P4 Influences of ethical and sustainable globalisation upon organisational functions
Sustainable globalisation can be termed as the transformative techniques in which
redetermined the style in which expansion of organisation is carried out. The sustainable
globalisation focus over the entire ecosystem that outline communities, human beings and
natural resources so that one can create favourable future. On the other hand, ethical
globalisation highlight on the human right term integration so that national and local efforts
associated to the workplace can be supported.
PowerBar is the company in which diverting their activities to organise a eco-frinedly
methods so that sustainability of environment could be enhanced. The enterprise need to
switched to the organic inputs so that consumer are provided with services that are more friendly
and contain high value of nutritions (Doh, McGuire and Ozaki, 2015). Small and medium sized
organisation are also knowns as the save approximate 90,000 plastics pounds which cost
approximate $400,00 annually. Measuring and adopting sustainability measures drives main
influence on functions of organisation claimed briefly in the below points:
Higher Costs: This is undeniable fact which are opting for means of organic carrying out
of the activities which will cost for the enterprise a lot more likewise the organisational material
packaging etc. which can conveniently accessible at various cheap costs. Henceforth, this can
make certain whether the business have to provide more heavier cost to utilise means to make
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activities and operations. The higher cost carried a direct influence the enhance on reducing
wastage while procedure of production.
Harnessing Creative Technology: PowerBar company is also famous to possess their
technological reliance such as the scanning of bar code as well as metal detector. To generally
manufacture and provide service, the company have adopted numerous advaced technological
measures and better supply chain within the company. Hence, these adopting can dirves an
influence on the major practices which can be organised in PowerBar (Epifanova and et. al.,
2015).
Workplace Environment: This can be claimed that coordinating expansion for
sustainability can help in influencing workplace of the company. The activities of company
mainly focus over the improvement that consist of the future generation abilities. The worker
persuade to organise for greener approach beside of roaming for work individually. In
employment dynamics and socio-economical aspect, there can be seen a major shift that is
leading to transformation. While deploying business, this may not be able to garner positive
response with their greener approaches as well as may lead to the inability to deliver job
opportunities to people. The change inability with the environment dynamism may lead to the
losing in unemployment.
Adverse Need of Marketing Approaches: PowerBar have been observed successfully in
framing the reputation for sustainability in market as well as emerged to be leading organic
service caterer in the trade. Henceforth, In market, there are seen less services and product
requirement by the paid means. The business aspiration of sustainability and nutritions can assist
PowerBar in possessing their recognition of brand in market that emerge minimum promotional
marketing requirement and tactics (Ferraro and Briody, 2017).
TASK 4
P5 Evaluation of different decision making approaches on a global level
Approach of decision-making aims over the selection of suitable alternative amongst the
accessible one. These choices that are recognised are properly analysed as well as are predicted
to be the appropriate alternative resurrecting issues encountered through the company.
PowerBar, by organising suitable methods and approaches of decision making can carry out
different challenges and operations effectively. PowerBar optimise in the rising country and can
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face several distinct issues associated with the raw material procurement, consumer relationship
management can be determined sustainability and efficiency level. Key methods of decision-
making which are discussed briefly which are mentioned here:
Direct decision-making: The method is also renown as most common decision-making
measure according which enlargement on approach is done from top to down. This organise the
functions of company in rigid manner and are not comfortable in discussing every business
aspects to their worker. Key benefit that can be gained from using following approach is that this
facilitates quick judgements and create complicated circumstance which can be dealt efficiently
through a leader by nor delaying strict judgements (Huhtala and et. al., 2014). When, this is
carried out, the expanded company lack focus as leader are often not aware of numerous factors.
Ad-Hoc Decision: The techniques is adverse enhanced as there are high worker
involvement as well as less procedure included. Leader is the approaches which carried
management of altering decisions, team and various components that are supported in the
aspects. There are less stakeholder involvement in the approach of decision making and are
aiming over influence of leader and employee input. This approach is the decision making is not
preferred as this exclude the stakeholder that are fundamental components in the international
company's decision-making.
Administrative Decision: These are long procedure decision and also include the
workplace inputs. These approaches of decision-making tend to aims over the rigid procedure
that are entertained within the company. The key benefits which can be provided by this
approach of decision-making which is in-depth analysis of data and information accessible on
the certain topic which assist in selecting proper alternative among available ones. Data obtained
can be leverage to modify in the future decision-making. This techniques lack major imputes
from worker along with stakeholders leading to the improper decision formation. Company like
PowerBar does not prefer those decision-making methods and techniques (Kasemsap, 2015).
Collaborative Decision-making: It can be termed as one significant approach of
decision-making that is opted through the company to frame their proper judgements.
Collaborative decision making forms can make high imputes from the organisation's stakeholder
and include high process level. The leader are often able to recognise that this has vital role in
the employee inputs and measures of information accumulation. The process is lengthy of
selecting alternative which makes certain that proper measures are undertaken the right
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information possession. Company is emphasising over the formulation of proper information on
the international level.
P6 Determination of various routes to internationalisation, inclusion of key barriers
In the contemporary world of business, this has become more fundamental for companies
to deploy at the global level in regard of enhancing the business facilitating improvement in
infrastructure and commodity demand commercialisation. Several different methods by which an
organisation can venture into the global market which has mentioned as below:
Exporting: This can be mentioned as the progressive methods by which the company's
operations could be globalised. The method will certainly help in trading the services and
products internationally which is being physically in the nation. PowerBar production will be the
similar and will be producing successfully the nutritional and organic bar to other countries. The
services and products exporting could be made by the indirect and direct measure. This can be
preferred while the aims of business is retained controlling the activities of business as well as
indirect techniques undertakes the help form selling services and products middlemen (Kolk,
2016).
Strategic Alliances: This can be also termed as the approach under which the company
agree with sharing efforts and resources in carrying the requirement for certain society or
community. PowerBar can structure alliance with the company dealing in certain segment so that
one can deliver expertise and offer better products. This is a better approach by which one can
provide opportunity in the trade which can be facilitated in the constant manner as well as are
relatively less obstacles to trade in new market.
Relocation: It is one of the effective approaches that can assist the company to deploy
their activities at international level. This approach can be considered as a business part as this
can transfer to other country which carries out high performance potential associated to the
product sales or achieve the profitability by cheap labour availability or inventories.
Technological Optimisation: The international business expansion could also be
attained with the assistance of technologies. This is fundamental for organisation to structure
better apprehension over technologies so that activities could be deployed at the international
market (Peng, 2016). This does cater sales mean which could be deployed as well as assist in the
measure identification by profit margins and ROI which can be evaluated and encountered.
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An organisation will be identified with several barrier while deploying at global level
which are discussed as beneath:
Initial barrier that can be identified through medium organisational scale i.e. culture and
language that are deployed which will be taking into place. The similar approaches and
techniques use tend to direct toward a major institutional barrier while reviewing to the
operations expansion.
The internationalisation route invites huge cost amount that are needed to be dealt
through the activities of organisation in more adequate manner. The financial resources
lack pose to key obstacle to the medium measure institution.
Such issues emerge on the basis of workplaces and numerous activities arranged in that.
Hiring in ideal resources of human tend to pose like key barrier with the organisation
while observing and looking over the operations of global business (Wild, Wild and Han,
2014).
Henceforth, this is indispensable for a business company like PowerBar to evaluate the
discussed grounds thoroughly in regard of carried out internationalisation or globalisation in
more disciplined and better manner. Henceforth, this can be claimed that business organisation
need to expand their business to widen their reach and create a global recognition along with
trading their commodities internationally.
CONCLUSION
This can be claimed from the discussed report that globalisation focus over creation of
environment that direct to investment inflow so that profitability and growth can be conveniently
achieved. Regardless of size, numerous issues and challenges are encountered through the
enterprise while functioning business at international level. Several components that tend to
impact on organisation's working in the global market such as regulation and compliance, raw
materials Nature volatile, language and culture, environmental influence, communication and
technologies etc. This can be further identified that internationalism activities can possess several
complexities in strategies that further lead to several impact on business environmental aspects
such as functions, leadership, frameworks and other essential cultural activities. Measuring and
adopting sustainability measures drives main influence on functions of organisation likes higher
costs, harnessing creative technology, workplace environment, adverse need of marketing
approaches etc. Approach of decision-making aims over the selection of suitable alternative
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amongst the accessible one for e.g. direct decision-making, Ad-Hoc decision, administrative
decision, collaborative decision-making and many more. Several different methods by which an
organisation can venture into the global market such as exporting, strategic alliances, relocation,
technological optimisation etc.
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REFERENCES
Books and Journals
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Axelrod, R. S. and VanDeveer, S. D. eds., 2014. The global environment: institutions, law, and
policy. CQ Press.
Belás, J. and et. al., 2014. Significant attributes of the business environment in small and
meduim-sized enterprises. Economics & Sociology. 7(3). p.22.
Belás, J. and et. al., 2015. The business environment of small and medium-sized enterprises in
selected regions of the Czech Republic and Slovakia. E+ M Ekonomie a Management.
(1). p.95.
Carneiro, J. and Brenes, E. R., 2014. Latin American firms competing in the global economy.
Journal of Business Research. 67(5). pp.831-836.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Cohen, B. and Kietzmann, J., 2014. Ride on! Mobility business models for the sharing economy.
Organization & Environment. 27(3). pp.279-296.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Doh, J., McGuire, S. and Ozaki, T., 2015. The Journal of World Business Special Issue: Global
governance and international nonmarket strategies: Introduction to the special issue.
Journal of World Business. 50(2). pp.256-261.
Epifanova, T. and et. al., 2015. Modernization of institutional environment of entrepreneurship
in Russia for development of innovation initiative in small business structures.
European Research Studies. 18(3). p.137.
Ferraro, G. P. and Briody, E. K., 2017. The cultural dimension of global business. Taylor &
Francis.
Huhtala, J. P. and et. al., 2014. Market orientation, innovation capability and business
performance: Insights from the global financial crisis. Baltic Journal of Management.
9(2). pp.134-152.
Kasemsap, K., 2015. The role of cloud computing adoption in global business. Delivery and
adoption of cloud computing services in contemporary organizations. pp.26-55.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Peng, M. W., 2016. Global business. Cengage learning.
Wild, J. J., Wild, K. L. and Han, J. C., 2014. International business. Pearson Education Limited.
Online
How SMEs Can Internationalize. 2015. [Online]. Available through:
<https://www.forbes.com/sites/iese/2015/04/20/how-smes-can-internationalize/
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