Research Proposal: Analyzing Global Business Environment for ASDA

This research proposal outlines a study investigating the benefits and drawbacks of the global business environment, with a specific focus on ASDA. The proposal includes a detailed examination of the global business environment, research objectives, questions, and the rationale for choosing this topic. It explores existing literature on the topic, referencing sources related to the global business environment, the advantages and disadvantages it presents to businesses like ASDA, and strategies for overcoming related issues. The methodology section outlines the research approach (inductive), data collection methods (primary and secondary), and sampling techniques (random sampling with 30 respondents). Ethical considerations, including participant recruitment, consent, and data privacy, are also addressed. The proposal concludes with a timeline of activities, including milestones and a Gantt chart, to illustrate the project's progression.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: To Investigate the the benefits and drawbacks of a global business
environment.

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: “To analyse benefits and drawbacks of global business environment.” A study on
ASDA.
Research Objectives
 To examine concept of global business environment.
 To determine the benefits and issues of global business environment on ASDA.
 To identify ways ASDA can use to overcome from the issues related to global business
environment.
Research Questions
 What is global business environment?
 What are benefits and issues of global business environment on ASDA?
 What are different ways ASDA can use to overcome from the issues related to global
business environment?
Section Two: Reasons for choosing this research project
One of the main reason for selecting this research project is to identifying the advantages
and disadvantages of global business environment in context of an organisation. This research
is more helpful in academic as well as in personal way. In academic manner. This research
supports students to increase their understanding regrading the phenomena of global business
environment and its positive and negative impact on business. In personal manner, this
investigation support researcher to increase their knowledge and improve research skills.
Section Three: Literature sources searched
Global business environment
According to the Abey Francis, 2018, global business environment refers as a type of
environment in different nations. It includes different factors which are exits within home
environment of company. It directly influence on an organisation while making or effective
decision about the resource use and capabilities. Global business environment includes
political, economic, social and many other aspects which have direct impact on business
performance.

Benefits and issues of global business environment on ASDA
According to Jim Woodruff, 2018, global business environment have different advantages and
disadvantages on ASDA and its performance. Improvement in company's reputation, creation
of jobs etc. are consider main benefits of international business environment which will
support an enterprises in development of its growth and success in marketplace. On the other
side, marketing issue, fluctuation in currency rate, communication and cultural issues are
major drawbacks of global business environment that negatively impact on business
performance of ASDA.
Different ways ASDA can use to overcome from the issues related to global business
environment
According to Angel Gurría, 2019, there are certain ways that must be used by SDA in order to
reduce negative impact of global business environment over their performance. Market
research, mastering marketing, cultural training, proper study about government's legislation
etc. are consider more effective and useful ways for ASDA. As it will helps them in improving
its success at international level.
Online
Abey Francis. 2018. Global Business Environment. [Online] Available
through:<https://www.mbaknol.com/category/global-business-environment/>.
Woodruff, J., 2018. The Importance of the International Business Environment. [Online].
Available through: <https://bizfluent.com/info-7759241-importance-international-
business-environment.html>.
Section Four: Activities and timescales
Activities to be carried out during the research
project :
Selection of Topic
Aims and Objectives
Literature Review
Research Methodology
Data collection
2
4
8
15
21
17

Data analysis
Conclusion and recommendation
Submission of final project
5
2
Milestone one: ________________
Target date (set by tutor): ____
Milestone two: ___Research Project ____________________
Target date (set by tutor__________
Gantt Chart: It introduces as a type of bar chart applied by researcher to
analyse starting and ending time period for completion of research. In
this, different activities of research will be included which are mentioned
as under:

Section Four: Research approach and methodologies
Research methodology is essential process used by researcher to accumulate accurate
information regarding the study. In this section of research, different methods and approaches
will be cover which are determine as under:
Research approach: This section of study will also divided into two parts which are deductive
and inductive. For performing current investigation, inductive approach will be applied by
researcher. This approach is more effective while collection of information through
questionnaire. Deductive approach is not useful and appropriate for current investigation
because it need more time.
Data collection: It is most essential section of research methodology which will be divided
into 2 parts such as primary and secondary. In case of primary method, data will be collected
by using questionnaire. As it will be beneficial for researcher to gather reliable data about the

globalisation. Under secondary method, information will be collected by using different
sources such as magazines, books, articles, journals, publication research etc. As both methods
of data collection will be applied for conducting this research in systematic and effective
manner.
Qualitative and quantitative research: These are two types of research which helped
researcher while collection of qualitative and quantitative information regarding the current
investigation. For performing current investigation, qualitative research will be applied as it
support in collection of valid as well as reliable information. Quantitative is another type of
investigation but it is not useful for current study because it require data in numbers and also
need maximum sources.
Sampling method: Probability and non-probability are introduced two types of sampling. For
doing current investigation, random sampling as an useful type of probability sampling will be
used. 30 respondents will be selected by using simple random sampling method. Therefore, it
is useful method as compare to non-probability sampling because it save time and cost of
company or researcher.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To analyse benefits and drawbacks of global business environment.” A
study on ASDA.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
With the use of probability sampling 30 participants will be
recruited for current study.
Describe the processes you will use to inform participants about what you
are doing:
By using social media, e-mail etc. sources researcher become more able to inform each
participants about the current investigation.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Through questionnaire, investigator become capable to obtain consent from participants
which is mainly written in form.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No

Will you debrief participants at the end of their participation (i.e give them
a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Computer systems will be applied for strong data or information about
the participants within research.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?