CW1: Global Business Environment Report for Marks and Spencer Analysis

This report provides an analysis of the global business environment of Marks and Spencer (M&S), a prominent UK-based retail business. The report utilizes the PESTEL framework to assess the external factors influencing M&S's international business operations. It examines the impact of political, economic, social, technological, environmental, and legal factors on the company's expansion strategies. The analysis highlights the importance of considering these factors for effective change management and achieving positive results in the global market. The report also references academic sources to support its findings, providing a comprehensive overview of the challenges and opportunities faced by M&S in the international arena.

GLOBAL BUSINESS
ENVIRONMENT CW1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PESTEL Analysis........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment is generally a platform for businesses of various countries
for conducting the business operations and activities within the international level. A company
which runs its activities globally, then present factors of international business environment can
always affect to that company in both ways, negatively and positively (Josey and Moore, 2018).
This report discusses the global business environment of Marks and Spencer (M&S). Marks and
Spencer company is the UK’s most popular retail business, headquartered in England, United
Kingdom. There are PESTEL analytical framework has been fully used below to M&S for
knowing which factors can highly affect in the international market.
MAIN BODY
PESTEL Analysis
PESTEL analysis is too important tool to various businesses in market, and this PESTEL
tool can supported to Marks and Spencer’s top-level management for identifying such factors
which will highly impact its business activities when this company will be expanded its business
activities globally. The PESTEL term generally show six key external factors called; political,
economic, legal, social, environmental, technological. in which these major factors of tool have
been mentioned below.
Political factors
Political factors can affect to business activities of Marks and Spencer, when this
company will expand own operations globally. Currently governments in most countries easily
gives licence to those companies which are able to generate excellent job opportunities, so upper
management at M&S have to generate produce excellent employment opportunities while
expanding business operations internationally.
Economic factors
Economic factors also will impact its existing activities of business. For example;
nowadays the UK’s conditions of economy are negatively impact to Marks and Spencer, because

this nation currently has very poor conditions of economy, so if Marks and Spencer will be
expanded its business within that nation which has well-developed economy, then company will
be able to gain excellent profit margins within that nation.
Social factors
Social factors of the new country within the global market will be affected to Marks and
Spencer to work in social welfare, because many of people in most countries very like to
consume products from businesses which already has taken steps to work in social welfare
(Katsikeas, Leonidou and Zeriti, 2019).
Technological factors
Technological factors can very positively affect to Marks and Spencer in the global
market, because nowadays such all-digital technologies exist in market which can be contributed
in developing productivity of company.
Environmental factors
These environmental factors will be impacted to upper management within Marks and
Spencer to do not conduct that practices within its business activities which can be negatively
impacted to the natural environment.
Legal factors
Top-level management within Marks and Spencer has required for following all
considerations of legal and ethics of that selected country in international market place where it
wants for expanding own its business operations (Randeree, 2019).
CONCLUSION
It can be concluded nowadays many factors presents in the global market hat will be
affected Marks and Spencer when this business will expand own business operations globally.
These factors will drive system of change management within Marks and Spencer as well, so
top-level management have to consider these factors for gaining very positive results in future.

REFERENCES
Books & Journals
Josey, M. J. and Moore, S., 2018. The influence of social networks and the built environment on
physical inactivity: A longitudinal study of urban-dwelling adults. Health & place. 54.
pp.62-68.
Katsikeas, C., Leonidou, L. and Zeriti, A., 2019. Revisiting international marketing strategy in a
digital era. International Marketing Review.
Randeree, K., 2019. Demography, demand and devotion: driving the Islamic economy. Journal
of Islamic Marketing.