This report presents a comprehensive case study of Apple's global business management. It begins with an introduction to the company, its market position, products, and services. The report then delves into Apple's global strategies, including quality focus, product differentiation, and development, analyzing their effectiveness across different international markets. It examines market attractiveness, future demand, and identifies both challenges and opportunities for Apple's global expansion. A risk assessment is conducted, and the report proposes an expansion into South Korea, considering associated risks and viability. Furthermore, it analyzes Apple's value chain and suggests improvements. Finally, the report offers strategic recommendations, including integration-responsiveness frameworks, product diversification, and digital marketing strategies to enhance Apple's global performance and competitiveness. The report concludes with a summary of the key findings and recommendations for Apple's continued success in the global market.
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