BM461: Global Business Environment - SWOT Analysis of Apple's Business

This report provides a SWOT analysis of Apple, examining its internal strengths and weaknesses alongside external opportunities and threats. The analysis covers key aspects such as Apple's brand value, global presence, technological advancements, and effective marketing strategies, while also ad...Read More

Swot Analysis

Table of Contents
Table of Contents
INTRODUCTION ..........................................................................................................................1
Swot Analysation: ......................................................................................................................1
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Swot Analysation:
This is a framework of strategic planning that allows to provide guidance where
individual person is identify strength, weakness opportunities and threats for specific company to
for attaining competitive advantages or certain business oriented task. By consider Apple
company which is one of more influence that enhance to excellence of product and exceptional
that helps to accomplish high competitive advantages through scanning internal capabilities.
Strength: Most valuable brand: As Apple is one of most influence and more trustworthy
technological base brand with having net worth of $234 billion. Global Presence: Apple is one of most valauble and reliable business venture when it
comes to manufacturing of advanced technological product and services such as gadgets,
mobile phones(iPhones), laptops(MacBook) and Digital smart watches. These variety of
tech based product generates millions of customer with their steady increments. Top technology: The using of technology by Apple company is their own called iOS
processor which is itself an innovative concept that change the models of phones which
determined better craft work in proficient technology devices.
 Effective Marketing Research: They have excellence team of marketing that helps to
promote in constant basis in offline as well as online ways. Apple has their own strategic
and innovative way to promote their products in digital platform for more customer
interaction.
Weakness: High prices: This is one of factor that Apple's product is premium base where it charges
high prices in market that creates less customer interaction because most of customer
focuses on economic base product in advanced technology. Limited promotional activities: Apple initially engage to solidified with their grounds
through establishing or gaining loyal customers, even within limited advertising
resources. There are other competitors which needs to achieve competitive advantages
that creates implication of retail stores.
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 Entering into areas of non competency: The company is rapidly to enters into new
services where such video content streaming, game streaming and credit card that more
complexion.
 Unfair business practises: Apple is under investigation where business practises after
receiving payment to make google engine as default search engine for safari web
browser.
Opportunities: Consistent customer growth: Apple is been dominating the technology sector where
Apple allows high sustainable growth where there is high new customer and form in
customer experience to gain new customer new alliances. Lack of Green Technology: The apple is yet to launch products which are related with
green based technology that reducing complexities. The company is generally is basis
implemented for eco friendly sustainable product in competitive advantages.
 Scope of Artificial Intelligence: To increase the profit that effective for getting proper
margin within the stock of market position. Some of the product of Apple is assort AI
technologies in their products for more leading sustainable in competitive market.
Threats Supply Chain Disruption: Through the record of current situation that affected that
eliminates its operations. It reported which is flat revenue in Quarter of 2020 of
financial year to having scope of high intensity.
 Increasing competition: As many other product are coming up which provides more
competition that enables such as One plus, Samsung company which prevails high
outcomes to generates advanced specification to compete in competitive advantages.
CONCLUSION
On above Swot analysation is describe about the internal capabilities that helps to
identifies to get over competitive advantages accomplish. Strength, Weakness, Opportunities and
Threats are these four factors in micro segmentation for provide information how company can
compete along with its merit and demerits to sustain in competitive marketplace.
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REFERENCES
Books and Journals
Elavarasan and et. al., 2020. SWOT analysis: A framework for comprehensive evaluation of
drivers and barriers for renewable energy development in significant countries. Energy
Reports, 6, pp.1838-1864.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44. pp.194-203.
Rocha, M.S.R. and Caldeira-Pires, A., 2019. Environmental product declaration promotion in
Brazil: SWOT analysis and strategies. Journal of Cleaner Production. 235. pp.1061-
1072.
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