Global Business Environment: A Case Study on Mummy Yum Ltd Analysis

This report presents a comprehensive analysis of the global business environment, focusing on the benefits and drawbacks of globalization as they pertain to the case of Mummy Yum Ltd. The report begins with an introduction that outlines the research overview, background, and significance of the study. A thorough literature review is provided, covering the concept of globalization and its impact on business operations. The core of the report details the research methodology, including the types of investigation, research design, research approach, and philosophy employed. The study uses a descriptive research design and an inductive research approach. The report identifies the benefits of globalization, such as increased sales, access to new technologies, and job creation, while also addressing drawbacks such as increased competition, cultural challenges, and the complexity of adapting to different market regulations. The report concludes with a discussion of ethical considerations and references, providing a complete overview of global business environment analysis.

Research Project

Table of Contents
Title- “The benefits and drawbacks of a global business environment''. A case study on Mummy
Yum Ltd. .........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of study...................................................................................................................1
Significance of study...................................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................5
Types of investigation.................................................................................................................5
Research Design..........................................................................................................................6
Research approach......................................................................................................................6
Research Philosophy...................................................................................................................6
Ethical consideration...................................................................................................................6
.........................................................................................................................................................7
REFERENCES................................................................................................................................9

Title- “The benefits and drawbacks of a global business environment''. A case
study on Mummy Yum Ltd.
INTRODUCTION
Overview of research
In current time period, companies of all sizes are establishing business operations and its
functions in the international market place. There are various benefits and drawbacks of
globalisation which affect business operations effectively. The main advantages of globalisation
is to increasing sales and profitability of the company. This will allow businesses to reduce
dependence on their local and national economies. On the other hand, at the time of enter in the
global market, businesses require to being aware that gains does not seen in the short term. Most
of the companies hire additional employees which assist in launch their organisation in the global
market area. Globalisation is defined as the interaction and integration of the individuals,
industries and government worldwide for the movement of goods and services across countries.
It promotes a sense of social and cultural awareness of different countries and making the
international trade easier. For an organisation, globalisation is important for expand their
business operations and its functions in better manner. With the help of globalisation, it will
reduces the rate of poverty and unemployment in different countries (Globalization Challenges
for Businesses. 2018). Despite the popularity of globalisation, there are some challenges which
directly affect on business operations and its functions effectively. It includes inconsistent moral
standards, increasing in customer expectations, costs and cultural rifts which affect business.
This topic is interesting which help in identify various advantages and disadvantages of
globalisation where company can easily expand their business operations and its functions. It
help an organisation for analyse whole market place in which they can easily identify customers
needs and wants in proper manner.
Global business environment can be defined as the environment in different sovereign
nations along with different factors to the domestic environment of an organisation which
influence on decision making on resources use and capabilities. There are two type of business
environment that includes internal environment and external environment.
Benefits – With the help of globalisation, company can easily encourage their producers
and consumers to gain benefit from deeper division of workers and economies of scale. In this,
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competitive market reduces the monopoly profits and it will help firm in gaining growth which
can lead towards gaining high income and profitability.
Drawbacks – Globalisation has been linked in order to increasing inequalities among
income and wealth. There are various issues and problems occurs while enter in new market
place so that thy can easily establish their business operations. If respective firm does not
develop accurate structure as per the demand and requirement of country so this will create
major issue for smoothly run of business functions effectively. Another is leadership in which it
can be complex for businesses is to find effective organisational leadership with the appropriate
knowledge and skills.
Globalisation is the process of interacting, communicating and processing the business
operations while dealing with another country people. The global business environment help in
expanding business functions and activities in order to gain attention of large number of
customers. On the other hand, the major drawback of global business environment is to follow
all government rules and regulations in proper manner. When Mummy Yum Ltd enter in new
market place so they are face various challenges regarding organisational structure, different
culture, leadership, change in technology and so more.
Background of study
This report is going to discuss about the benefits and drawbacks of expanding the
business operations globally (Briscoe, Tarique and Schuler, 2012). Considering this, organisation
Mummy Yum Ltd has been taken in this project which is planning to expand its business
operations at international level. It is private limited firm which is situated in London, United
Kingdom. They provide best services and facilities to the hospitality industry which includes
mobile food stands and take away food stores. The main purpose of this assignment is to analyse
the impact of globalisation on Mummy Yum Ltd.
Significance of study
Globalisation is the free movement of products, services and people in all over the world
in integrated manner. It is important for an organisation is to adopt globalisation method which
help them in easily expand business operations and its functions at international market place.
The research topic help in analysing major benefits and drawbacks of globalisation before
expansion of Mummy Yum Ltd.
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Aim of the project - “To identify the benefits and drawbacks of global business
environment for growth of business”. A case study on Mummy Yum Ltd.
Research Objectives -
 To understand the concept of global business environment.
 To determine the benefits of globalisation for enhancing business operations. To ascertain the drawbacks of globalisation which are faced by Mummy Yum Ltd.
Research Questions - “What are the benefits and drawbacks of global business environment for
growth of business”.
LITERATURE REVIEW
Concept of globalisation
According to the view of Cavusgil and Knight, (2015) Globalisation is a process which
helps companies in selling its products and services to customers across the national boundaries
and satisfies their needs and demands. It refer to the process of growing interdependence of
countries which results in increase integration of trade, finance, people and ideas in one global
market place. Over the years it has been analysed that due to increase in people's mobility, it has
greatly impacted the global economy in both the positive and negative manner. Government has
also removed the trade barriers in order to encourage companies to expand business operations
globally and earn huge profits by satisfying customer demands. This way companies can export
and import goods and services at large level and achieve high level of profitability. Globalisation
is the procedure which help businesses in expanding their operations and functions at
international level. This will help them in gaining higher income and revenue by offering unique
goods and services.
Global business environment refers as all external factors which have bearing on
functioning of business operations. Such forces help company in operating and regulating
management in specific nation and they are differ from country to country in order to enhancing
in globalisation in all over the world. This will helpful in increasing export trade which boost the
economic development of the nation, reduces poverty and increasing standard of living. With the
help of globalisation, they can expand their business operations and its functions in another
country. For this, Mummy Yum Ltd can gain attention of large number of customers in proper
manner. This will help them in acquiring high level of profitability and income for reaching with
set goals and objectives.
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Benefits of globalisation for enhancing business operations:
Their are various benefits and drawbacks of expanding the business operations globally
which needs to be carefully analysed when taking decisions-
 When Mummy Yum Ltd expands globally so it helps in sharing of ideas and technologies
which assist in producing unique products for attracting large of customers.
 It helps in free trade which promotes global economic growth of poor countries and also
creates job opportunities for the individuals (Crane, Matten and Spence, 2013).
 It helps the respective company to adopt social and cultural aspects of the expanding
countries due to which they are able to provide various types of products and satisfy the
needs of the consumer.
 While globalisation, there are various companies which are try to expand their business
operations and its functions in another country. Thus, it will increasing employment
opportunities where people can get desired job position in the Mummy Yum Ltd. With the help of globalisation, firm can easily gain attention of large number of
customers towards goods and services. This will assist in expanding business operations
and functions at global level.
Drawbacks of globalisation which are faced by Mummy Yum Ltd.
There are various issues and problems of globalisation which are faced by an
organisation while enter in new market place in order to gain income and profitability. It is
required for firm is to analyse their whole market place before establish their business in any
country. If company does not follow specific nation structure so they an face issues which arise
within the market area and reduction in profitability level. They need to adopt strategies which
help them in overcoming with current issues which occurs at the time of deal with customers.
 It leads to unfair working conditions by exploiting labours in underdeveloped countries.
In order to cut the cost of the products, respective company provides unhealthy working
conditions leading to health hazards.
 When the respective company shifts their production to poor or undeveloped countries
there will be trade deficit as the cost of the country's import will exceed the value of its
exports.
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 When the respective company expands globally they have to analyse the demands of the
customers in different countries which makes production process a complex one and
creates difficulty in producing products accordingly (Crane, 2014).
 The major drawback of globalisation is that there are large number of competitors which
create issues and problems for company while enter in new market place.
RESEARCH METHODOLOGY
It is one of the most important part of research project as all the important aspects of the
research project is discussed here. With the help of this, all the issues associated with the
research project can be sort in a proper manner. Investigator has to check that their project team
is making use of correct approach by collecting the data in a proper manner. The methodologies
which are beneficial for the present research are evaluated as follows-
Types of investigation
There are two ways in which research can be conducted in a proper manner such as
Qualitative and quantitative research-
Qualitative research- It is a type of exploratory research in which data is collected based
on the observations of the perception of the people.
Quantitative research- Data under this research is collected in numerical forms via
statistical and mathematical techniques. It collects the data by proper analysing the data and
charts.
Present research puts their focus on understanding the qualitative aspects of the topic as it
will be essential for them (Madhok and Keyhani, 2012).
Research Design
It is considered to be the effective segment where all the activities for conducting
research project are conducted in a proper manner. Their are various kinds of designs which can
be used by the investigator while doing the research activity. These are exploratory, experimental
and descriptive research designs. In exploratory research design new facts and figures which are
essential for the company are considered as well as in descriptive research design, detail study of
the project is conducted and in experimental design mathematical computation are done for
proving model and theories (Shenkar, Luo and Chi, 2014). Present report uses descriptive
research design for carrying out the research.
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Research approach
There are two types of research approach which is required to be implemented by the
investigator. These are inductive and deductive approaches. In inductive approach theories are
applied on the assumption and models based on the facts and figures (Cavusgil and Knight,
2015). In deductive approach current numerical facts and figures are considered on the basis of
observation. In the present report researcher will use inductive research approach.
Research Philosophy
It determines the various kinds of patterns and beliefs which is used by the researcher in
performing research activity in a proper manner. There are two philosophy used which are
positivism and interpretivism (Briscoe, Tarique and Schuler, 2012). In positivism uses science
and maths model as well in interpretivism focus is on the quality of data which is collected
(Stahl, 2012). Researcher makes use of interpretivism in carrying research project.
Ethical consideration
The ethical consideration has common undertaking for an organisation for searching
whole areas. In addition to this, it can be analysed that actual rules and norms that can be
identified in the form of right or wrong in effective way. It is necessary part of research which
can be used for securing various standards of different experts and scholars that can be collected
and gathered in better manner. This is required for company is to focus on ethical issues which
occurs while expanding business operations and its functions in another country.
Definition of population
A group of large number of population which are same species and they are occupying in
the specific geographic place. It can be analysed that populations may be small and closed in
such terms. Along with this, research population s mainly refer as large collection of individuals
or objects which main focus of scientific query. Sometime, due to big size of population,
investigator rarely can not analyse every single person in the population because it is very costly
and time consuming. A research population is also known as well defined collection of
individuals which have same characteristics.
Random sampling
Sampling is the process for sampling from a population where researcher select small
number of group of people for doing survey. It is the part of sampling method and techniques in
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which each sample has an equal probability for being chosen. A sample has been selected from
large number of population. Along with this, it is one of the simple method which can be used
for gathering and collecting accurate data and information for completing report. In this project,
the sample size is 40 respondents who are giving their views and perceptions regarding company
products and services.
Findings
On the basis of above described report, it can be analysed that globalisation is the process
which help them in gaining attention of large number of customers. This will assist in reaching
with desired goals and targets in effective manner. Along with this, it can be used for managing
and maintaining all business operations which help them in reaching with desired organisation
objectives effectively. With the help of globalisation, company can expand their business
operations and its functions in order to gain high income and profitability. It can be find out that
globalisation assist in developing and building strong relation with their domestic as well
international customers.
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Gantt chart:
Activities Apr-May Jun-Jul Aug-Sept Oct-Nov Dec
Chapter 1
Introduction
Chapter 2
Literature Review
Chapter 3
Methodology
Chapter 4
Data Analysis
Chapter 5
Conclusion
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REFERENCES
Books and Journals
Briscoe, D., Tarique, I. and Schuler, R., 2012. International human resource management:
Policies and practices for multinational enterprises. Routledge.
Cavusgil, S.T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Crane, A., Matten, D. and Spence, L., 2013. Corporate social responsibility in a global context.
Crane, and et. al., 2014. Contesting the value of “creating shared value”. California management
review. 56(2). pp.130-153.
Laszlo, C. and Cescau, P., 2017. Sustainable value: How the world's leading companies are
doing well by doing good. Routledge.
Madhok, A. and Keyhani, M., 2012. Acquisitions as entrepreneurship: Asymmetries,
opportunities, and the internationalization of multinationals from emerging economies.
Global Strategy Journal. 2(1). pp.26-40.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Stahl and et. al., 2012. Six principles of effective global talent management. Sloan Management
Review. 53(2). pp.25-42.
Online
Globalization Challenges for Businesses. 2018. [Online]. Available through:
<https://yourbusiness.azcentral.com/globalization-challenges-businesses-22245.html>.
International market entry strategies. 2015. [Online]. Available through:
<https://www.broomfield.co.uk/2015/01/international-market-entry-strategies/>.
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