Global Business: British Airways SWOT & Operational Impact Analysis

This report provides a comprehensive SWOT analysis of British Airways, examining its strengths, weaknesses, opportunities, and threats within the global business environment. It further analyzes the operational impacts of key drivers identified in the SWOT analysis on two functional areas: Human Resources and Marketing. The analysis covers aspects such as workforce hiring, employee policies, promotional activities, and brand value enhancement. The report concludes that functional areas are vital for organizational efficiency and success, fostering a positive work environment and driving productivity. Desklib offers a wealth of similar solved assignments and past papers to aid students in their studies.

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Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Effects on functional areas of the business and its key drivers :................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
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INTRODUCTION
Business environment is consist of various factors that are contributes in the activities
with the aim of achieving the company objectives in a progressive way. It creates a positive
attire with in the organisation. It includes the activities like hiring workforce, recording
transactions and many other actions are done by different functional areas. It plays a vital role
in making the work more effective. The report is considering British airways it is airline
company in UK. It is well recognised organisation in the nation provides services in various
areas. The report will cover Swot analysis of the company and their different function areas
and impact on them.
MAIN BODY
Swot analysis -
it is a framework that carries an internal factors of the organisation and aids in understanding
the opportunity and threats of the company in order to improve the weakness so that company
can have more improved brand value (Bathula, and Gaur, 2021). The further detail is discussed
in below.
Strength
 Super support of UK governing body
makes the company as strong players.
Stronger brand equity and higher
consumer trust has also resulted in a
strong competitive border for British
airlines over its competitors.
 The company has well known brand
presence and excellent international
existence.
 The organisation invests huge amount
on advertising and promotional
activities. Because they concentrate on
sustainability of the company in
market where they are working and
Weakness
 faces high competition from other top
leading brand that provides services in
worldwide.
 High rivalry can leads to reduce the
market share of the company.
 The company over dependent on the
domestic market. The company
generates major income in United
kingdom, the organisation required to
grow its penetration of international
markets.
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providing services.
Opportunity
 The company can enter in biggest hub
as in current the major hub is
Heathrow terminal so that company
can get a good presence in market
(Nica, 2021).
 Expanding business in global
operations to new regions and areas in
order to expansion of business.
 Confederation and coding system
mutuality with another global
airlines can enhance British airlines
business.
Threat
 Increasing value of fuel and oil can
reduce the profitability of the concern.
 Now days as inflation rates are
increasing the labours are working on
high wages so that can sustain. It can
impact on the operations of the
company.
 Rising competition in European market
can effect negatively that also impact
on their equity of company.
The company faced the huge loss due to Brexit movement, it gives the company new
challenges they have to now adapts a new methods to promote the business and make a new
strategy to make the company more competitive in the market. Apart from custom laws, there
are various other departments too involving immigration laws which will impact the
operations of the airlines operations from the UK. The high level of economic risk that
was caused by Brexit is not going to have any leading effect on its enterprises, the effect
could still be material given it can effect the industry to certain degree (Wong, ,
Sinnandavar, and Soh, 2021).
Effects on functional areas of the business and its key drivers :
The business is consist of various functional areas that contributes in the operations of the
company in order to make the business systematic and smooth functioning. These areas are
allotted in the business. It makes the enterprises successful and it assist in making decision,
that are efficient functioning. These all are assigned on the basis of their ability and skills of
the individual it includes departments like human resource, marketing and many other areas.
These all functional areas helps as expertise.
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 Human resource - This department of the company responsible for hiring of
workforce that has been assigned as per the needs of the organisation. These bodies are
create a policies that are beneficial for the worker and employer both they are bridge
that create a relation between management and employees. Their policies are meant in
order to satisfy the workers by providing them safe and secure environment within the
company. They should make a policy for women staff regarding their maternity leaves
and health plans for workforce (Abdullah, 2021). They should analyse the performance
of the employees on continuous basis. They motivates the workers by organising a
rewards and others achievements for employees so that perform effectively that hits
the productivity of the company. In order to British Airlines they human resource
should hire a skilled workforce in institution , so that work can be done under expertise
and they required a less training and development program.
 Marketing - This area of the business is responsible for promoting the goods and
services of the company in order to increase the sales volume of the industry. These
departments adapts a various methods for making the techniques more effective. It
includes digital marketing, social media and advertising. Its involve little bit the study if
research and development collected details because basically business promote the
goods and services according to the place and consumers behaviour. In order to British
airlines the company should adapt a innovation and digitalisation in order to increase
the brand value in the market and growing the business in varied areas. That directly hit
the economic scale of the company. That give the long run for the company.
 Finance- This function includes planning, acquiring and maintaining the funds of the
firm. It refers to the mangers planning for the long term as well as short term fiscal
investment requirements and evaluates the effect in dealing that have on the fiscal well
being of the firm (Yiğit, 2021).
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CONCLUSION
It is concluded from above report that any type of business requires a functional areas to
develop the efficiency of the Industry. It creates a positive surroundings in the company so
that workers can feel familiar and satisfy with their job role. The above discussed points
presents that human resource department and marketing areas are linked with each others in the
company in order to make the company more successful.
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REFERENCES
Books and Journals
Abdullah, A.P.D.S.H., 2021. The relationship between business models and modern profit
models. Tikrit Journal of Administration and Economics Sciences. 17.(54 part 1).
Bathula, H. and Gaur, S.S., 2021. Contours of the Global Business Environment in the Post-
COVID-19 Era: Key Implications for Businesses. The New Normal: Challenges of
Managing Business, Social and Ecological Systems in the Post COVID 19 Era.
Nica, M., 2021. Economic development and business creation. Economic Change and
Restructuring. 54(1). pp.219-239.
Wong, W.P., Sinnandavar, C.M. and Soh, K.L., 2021. The relationship between supply
environment, supply chain integration and operational performance: The role of
business process in curbing opportunistic behaviour. International Journal of
Production Economics. 232. p.107966.
Yiğit, F.A.T.İ.H., 2021. The Driving Force of Market Value and Financial Performance in
Knowledge-Based Business Environment: Intellectual Capital.
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