British Telecom: A PESTLE Analysis of the Global Environment

This report presents a PESTLE analysis of British Telecom (BT), evaluating the external macro-environmental factors impacting its operations. The analysis covers political factors, such as the UK's digital agenda and its impact on BT's service promotion, and economic factors like inflation and exchange rates, which influence BT's market expansion. Social factors, including changing consumer preferences, and technological factors, such as the need for 6G services, are examined. The report also considers environmental factors, emphasizing BT's need to reduce carbon emissions, and legal factors, highlighting the importance of adhering to relevant legislation. The conclusion underscores the value of PESTLE analysis in strategic planning for sustainable development and profitability.

Global Business
Environment
type: CW1: Global Business Environment

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
CONCLUSION..........................................................................................................................4
REFRENCES.............................................................................................................................5

INTRODUCTION
Global Business Environment is defined as an external as well as internal
environment which is the part of different nations that all together affect decision-making
process and capabilities of an organisation (Savrul, Incekara and Sener, 2014). Present report
has been conducted on British Telecom, company operate their functioning as a leading
telecommunication entity and offer their services in different geographic locations. By
undertaking advantage of PESTLE analysis organisation can effectively restructure their
position while ensuring leading positioning.
MAIN BODY
Pestle analysis of British Telecom
Political factors: This is mainly affiliated to sudden change in a positive and negative
manner in labour law, taxation policies, trade restrictions, tariff rates and political stability
that impact upon decision-making of entity (Apăvăloaie, 2014). British Telecom conduct
their functioning in different market segment. It has been determined that digital agenda
policy of UK assist company to promote their services with high speed network. In addition
to this, United Kingdom is having good neighbouring relations with countries that will
benefit entity to enlarge their trade link.
Economic factor: British Telecom functioning is mainly concern by different
economic factors such as inflation rate, foreign exchange rate, GDP and more. It has been
evaluated that dependency on internet and globalisation effectively expand British Telecom
market in an international and local way (British Telecom pestle analysis, 2018). for instance,
estimated number of governmental institutions and organisation have transmitted their
manual and paper work into modern technology. It lead entity to create positive impact upon
their business operations and structure.
Social factor: This factor include change in society and individual taste, preferences,
trends, lifestyle and belief (Shenkar, Luo and Chi, 2014). It has been identified that British
Telecom effectively experience attractive response because of younger generation tend
towards Internet facilitates. Thus, in order to ensure more competitive advancement company
is required to undertake use of innovation in technology and further expand their business
services in other countries.

Technology factors: It has been analysed that technology is continuously evolving
that makes entities to ensure maximum growth opportunities (Doh, McGuire and Ozaki,
2015). In context with British Telecommunication, it is important for company to undertake
use of 6G speed services as to gain more strategic edge in competitive marketplace. In
addition to this, by undertaking use of “cloud of cloud” services company can effectively able
to ensure high economies of scale.
Environment factor:There are some standards that are duly designed in order to
safeguard environment from negative impacts. In relation with British Telecommunication, it
is essential for company to lower down their rate of carbon emission and implement 100%
renewable energy as to have positive incline towards environment.
Legal factor: This factor include law and legislations that has been framed by
government and are required to be abide by organisations within respective industrial
segment. In relation with British Telecom, it is essential for company to ensure that all the
relevant and necessary legislations are abided by entity in their workplace as to treat
customers and employees in effective manner.
CONCLUSION
As per the above mentioned report, this has been concluded that PESTLE analysis
benefit an organisation to evaluate factors within macro environment external factors as to
effectively strengthen their organisational operations. In addition to this, it also assist in
formulating effective strategies as to ensure more sustainable development and profitability.

REFRENCES
Books and Journal
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150. pp.35-45.
Doh, J., McGuire, S. and Ozaki, T., 2015. The Journal of World Business Special Issue:
Global governance and international nonmarket strategies: Introduction to the special issue.
Journal of World Business. 50(2). pp.256-261.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Online
British Telecom pestle nanalysisi. 2018. [Online]. Avaialble
through:<https://www.swotandpestle.com/british-telecom/>