Analysis of Global Business Environment: H&M Case Study Report

This report analyzes the global business environment, focusing on the benefits and drawbacks for businesses. The research includes a case study of H&M, examining how the global business environment impacts their operations and market position. The report explores the benefits of global business expansion, such as improved market reach, and also identifies potential drawbacks, such as operational challenges. The methodology includes an examination of H&M's global practices and an analysis of the company's successes and challenges. The conclusion emphasizes the importance of understanding the global business environment for maximizing opportunities and minimizing risks. The report offers recommendations for H&M to improve its operations and achieve its goals, along with a reflection on the learning experience and a list of references. This assignment provides insights into the global business landscape and its implications for multinational corporations.

Research Project

Content
 Title of Research Project
 Aims and Objectives of Research
 Data analysis and interpretation
 Conclusion
 Recommendations
• Reflection
 References

“The benefits and drawbacks of a global business
environment”.
Topic

Aims and Objectives
Research Aim
AIM OF RESEARCH: To identify the benefits and drawbacks of
global business environment on business success of multinational
organisation. A case study on H&M.
Research Objectives
• To develop basic idea about the Phenomena of global business
environment.
• To determine the role of global business environment in operation
of H&M.
• To identify major benefits and drawbacks of global business
environment on business success of H&M.

Theme 1: Do you have any knowledge about
global business environment practices

Theme 2: Kind of benefit does global
business expansion provide to H&M

Theme 3: Major drawbacks which are
witnessed under global business environment

Conclusion
From the above performed investigation it has been that Global
business environment plays a crucial role in improving the market
position as well as operations performed by a company. There are
several benefits as well as drawbacks which company have to
identify or analyse in effective manner before doing their market
expansion. So that, negative effect will be minimise as well as
positive will be gained as opportunity.

Recommendation
It has been recommended to H&M that for improving their operations
they have to do things in simple manner as well as resolve major
issues facing by company or employers. So that, daily basis
operations will be conduct in effective manner as well as result in
accomplishing operational goals.

Reflection
I am glad that I got this opportunity to work over such a broader
concept i.e. “The benefits and drawbacks of a global business
environment” which support in enhancing my knowledge regarding
the globalisation and manner in which it support a company to
enhance its market position. By conducting this investigation I
become able to enhance my researcher skills by getting knowledge
regarding several tools and technology that can be used to p0erform
investigation in effective manner.

References
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social
responsibility: Readings and cases in a global context. Routledge.
Quarshie, A.M., Salmi, A. and Leuschner, R., 2016. Sustainability and
corporate social responsibility in supply chains: The state of research in
supply chain management and business ethics journals. Journal of
Purchasing and Supply Management, 22(2), pp.82-97.

Thank You