Analysis of The Entertainer's Global Business Environment Report

This report analyzes The Entertainer, a UK-based toy company, and its potential expansion into South Africa. It examines key elements driving global commerce, including cost, market, environment, and competition, and assesses the strategic challenges faced in a global environment. The report explores the impact of globalization on organizational governance, leadership, structure, culture, and functions, as well as the effects of ethical and sustainable globalization on organizational functions. Furthermore, it discusses effective decision-making in a global context and various routes to internationalization, including potential barriers. The analysis covers market assessment, environmental factors, cost considerations, and competitive dynamics, offering insights into the complexities of international business operations and strategic planning. The report aims to provide a comprehensive understanding of the factors influencing The Entertainer's global business endeavors and potential for success in the South African market. It also touches on the strategic challenges in internationalization, including customer expectations, cost management, and corporate structure considerations.

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Key elements of cost, market, environment and competition that drive global commerce
and trade......................................................................................................................................1
P2) Complexness of strategic challenges faced by organisation while operating in global
environment.................................................................................................................................3
TASK 3............................................................................................................................................5
P3) Cause of globalisation on organisational governance and leadership, structure, culture and
functions......................................................................................................................................5
P4) Effects of ethical and sustainable globalisation on organisational functions.......................7
TASK 4............................................................................................................................................9
P5) Various ways through which decision making can work effectively in global context.......9
P6) Assorted routes to internationalisation which can adopt by organisation, including key
barriers.......................................................................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Global Business environment can be considered as the environment in various sovereign
countries, through factors exogenous to the home environment of the firm which is influencing
the decision making on utilisation of resources and capabilities (Apăvăloaie, 2014). This also
refers as the area in which large number of companies of various sectors provide competition to
their competitors through enhancing their profitability and productivity in the international
market. In the modern era the major purpose of each business organisation is to exploring their
business or its various operations at international level in respect to attaining high profitability
and revenue. The Entertainer is the chosen organisation for this particular report it is a UK based
toy making company. The major purpose of firm is to expand their business activities in South
Africa as to attaining more profit and revenue. This report contents the study about some key
factors related with cost, market, environment and competition, various complexities of strategic
challenges faced by firm, the influence of globalisation on organisational governance and
leadership, the influence of ethical and sustainable globalisation on organisational functions will
also be discussed in appropriate manner.
TASK 1
P1. Key elements of cost, market, environment and competition that drive global commerce and
trade
In the modern business scenario each business organisation is concern on exploring their
business or its activities at international level in respect to creating awareness about the product
or services at market place. Business expansion helps in creating high growth and profitability at
market place. Global environment is a crucial concept which needs to be understand by each
business organisation in order to carry out their business operations in well planned and
systematic manner. At the time of expansion of business at international level organisations faces
various kind of issues and conflicts such as legislations, competitors, taxes and government
policies (Axelrod and VanDeveer, 2014). It is necessary for each business enterprise to taking
various elements related with cost, marketing, competition and environment in to proper action
as to enhancing the productivity and profitability at market place. The cost and prices of products
are increased while an organisation enters into an international market, so it is essential for
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business organisations and its management to analyse the market condition and customers
acquirements before expanding their business operations at an another geographical area. The
management department of Entertainer is concern on adopting various measures that helps in
minimising the extra cost of product so that firm can attain higher amount of profit at the market
area of South Africa. The most essential elements are described as under:
Market: Market can be considered as a place where large number of people gathered for selling
and surcharging goods and services in respect to satisfying their needs and wants. It is required
for an organisation to identify the culture, environment and customers need before expansion of
business or its operations at large scale. Culture and environmental aspects are needs to be
understand in respect to enlarge business operations at international level (Belás and et. al.,
2014). Market is the most essential aspect of business as it is required for an organisation to
identifying the target market in which the need and demand of products and services are high.
Proper information about market helps in gaining the attention of customers towards the firm. As
a developing company Entertainer needs to identifying the needs and wants of people as to
providing them satisfaction through offering variety of goods and services as to sustaining
customers long run of business activities.
Environment: This is another essential element which is required for an organisation to be
taking into proper action. It is essential for organisational management department to analyse the
environment as to implementing all business operations in appropriate manner. Environment has
a huge influence on organisational productivity and performance. It is necessary for firm or its
authority to analyse the internal as well as external environment in respect to organise their
business function at a new geographical area. This is effective in expansion of business and
beneficial for attaining more profit. The management department of Entertainer apply PESTLE
analysis in respect to properly analyse internal as well as external environment of market so that
expansion in South Africa can be done in appropriate manner.
Cost: While growing business at global level it is required for a venture to find every one of the
components which may help them in decreasing costs of items and administrations. This may
help them in getting consideration of customers in sufficient number. Alongside this, it has been
examined that making quality items with less sum each and every client searches for. Hence,
targets can get hit by administration by thinking about every one of the prerequisites of
purchasers, Away from this, it has been inspected that when a firm enters universal level there
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cost of items and administrations get increments. In this way, it is obligatory for administration
of The Entertainer to find every one of the components through which they can limit cost of
items and administrations with the goal that they can manage at commercial centre of South
Africa. With the assistance of this, they may pick up or make great brand picture before social
individuals of South Africa.
Competition: This is one of fundamental component which ought to be considered in a fitting
way by a firm while extending their business at universal level. Contenders essentially influences
both efficiency and gainfulness of a firm which presented its items in ongoing way. Accordingly,
it is indispensable for association to investigate items, working style, innovation which is being
utilized by rivals. With the assistance of this, administration or pioneers of organizations can take
compelling choices keeping in mind the end goal to give them contention or to increase upper
hands. The Entertainer which produces toys for youngsters and attempting to enhance their
encounters too with utilizing inventive thoughts. Right now, they have dissected that South
Africa is a decent place where they can extend business as it is greatly created nation. Alongside
this, they saw that this country has as of now have plentiful number of assembling firms that are
making toys.
Thus it is essential for Entertainer to properly analyse the entire element which hs s direct
influence on organisational growth and performance. Properly implementation of these activities
is beneficial for expansion of business in multiple geographical areas (Belás and et. al., 2015).
As a growing country it is beneficial for Entertainer to establish their business venture as to
gaining attention of large number of customers towards the firm or its offered goods and
services. The above motioned elements help in attaining competitive edge at market place and
provide high range of competition to their rivals.
P2) Complexness of strategic challenges faced by organisation while operating in global
environment
In this present time most of the organisation put their effort in order to maintain the
effectiveness in performing different types of working in the organisation at national and
international level. By these effort organisation generate large number of revenue for
organisation. The management needs to implement different in order to understand the foreign
culture and various types of tax policies which may help to achieve the aims and objectives of
organisation in pro[er manner. There are different types of strategies which are ascertain by
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management of organisation to deliver different types of products and services in stipulated time
period (Carneiro and Brenes, 2014). Organisation have implemented their own software so that
the demand made by the customer is duly collected by the administration of organisation in
effective manner. There are various types of facilities which are provided by the organisation
like home delivery, currency exchange, buy one get one, and many other offers by which
company able to attract large number of customer in the marketplace. This helps to establish
long term relationship with the customer. It aids to generate large number of profit of the
company. It also increase the productivity and profitability of company.
The people living in the South Africa have various culture which are been followed by
the organisation. So the entertainer can face different types of complexities in order to implement
different strategies to deliver different types of services to the customer. Some of the issues
which an organisation can inculcate through international level are describe below:
Customer expectations: The manager of entertainer should analyses the various factors
which are responsible to create a problem in completion of different operation of business in
proper manner. The Expectation of different consumer vary from one place to another place. It
is important for the organisation to to rapidly look forward as per the needs and made
modification of in the different goods and services where ever needed. It is important for the
company to locate different types of needs of the different customer (Cavusgil and Knight,
2015).
Cost: performing different types of operational functions of the organisation at global
level. There is huge chance to ascertain risk with it . It can be tat the cost of different types of
products in order to maintain the effectivenesses of the organisation. The Entertainer have to
implement different types of strategies in reduce the price of different product in effective
manner. It is essential for firm or its higher authority to manage proper flow of funds and capital
in respect to conducting all business activities in well planned and systematic manner. It is also
essential for firm to sell their products in reasonable or affordable prices in respect to developing
their sales and revenue. It is necessary for firm to analyse the whole market situation before
expanding their activities at international level. In the condition of international trade the price of
products and services are increased as in this various elements are includes such as excise duty,
taxes and other elements.
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Corporate structure: Each organisation follow their own structure and they work as per their
own norms and policies. An effective organisational structure helps the firm is accomplishing
goals and objectives in effective manner, on the other side a complex organisational structure
create various conflicts in the smooth functioning of the firm. Company can significantly adopt
the international strategy so that Entertainer can easily expand their business operations at
international level.
Value Chain and supply chain are consist to be the process or activity by which an
organisation create value to an article, involving production, marketing and provision of after
sales services. Value chain assist the business to for making the sustainability in the business. as
this would contribute in making expansion effectively. but while expanding the business, there
are certain tools which makes hurdles which can be faced by the organization. some of the
businesses that could be rightly said that while using value chain analysis, the main hurdles is to
determine the concerned activities, and identify most suitable strategies that could be ardours for
an in-house committee or a project manager. The main constraints are mentioned hereunder:
Indulge in the team in determining and evaluating activities. the main outcomes would be highly
via attempt to determine them on the business.
Organization can take after legitimate morals and administration structure so they can
without much of a stretch keep up participation and coordination level in the organization.
Through appropriate morals they can keep up train level in firm.
Organization ought to take after all principles and controls and embrace cost
administration with the goal that it can draw in numerous clients in restricted time. This
outcomes in upgrading the piece of the pie.
TASK 3
P3) Cause of globalisation on organisational governance and leadership, structure, culture and
functions
Corporate governance can be considered as the most essential element which plays vast
role in providing discipline and appropriate direction to the firm as to implement its all business
operations in appropriate manner. Corporate governance is concern on implementing various
plans, policies, rights and laws as to provide a clear direction to firm or its operations as to
attaining high growth without facing any kind of issue or conflicts (Cohen and Kietzmann,
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2014). The laws and rights of corporate governance help in reducing the chance of conflict so
that organisations are able to expand their business operations at large level which creates value
in attaining high profitability and performance at market place. In the modern era globalisation
turns as the most valuable element at market place as each small as well as large business
enterprises are concern on expanding their business operations through offering variety of
products and services to their significant customers. It is required for investors to implement
appropriate decision in respect to expanding their business in different geographical areas.
Within an organisation stakeholders are responsible for all activities and decision that are
implemented as to attaining high profitability. As a small business venture Entertainer has some
goals and objectives which are needs to attain by through as to gaining competitive edge at
market place. The company involve all their stakeholders as to taking appropriate decision about
expansion of business at new market. There are essential factors that have a huge influence on
globalisation in which some are described as under:
Leadership: Leaders are consist to be the most essential part of business organisation as they are
responsible for providing a significant direction to their employees in respect to implement all
operations in effective and right manner. Leaders are concern on encouraging their employees as
to putting their significant efforts to complete assigned task and duties in desired period of time
(Crane and Matten, 2016). Globalisation has a huge impact on organisational strategies, plans,
vision and mission so it is required for leader to motivate people at work place so that strategies
can be implemented in appropriate manner. In the case of Entertainer leaders are needs to
analyse the market situation in respect to determine the actual needs and wants of their targeted
customers in South Africa. This creates value in enhancing the productivity of firm in respect to
satisfying the needs of customers through offering them toy products as per their preferences.
Structure: This is also an essential element of firm as the whole organisational activities are
conducted within the appropriate structure. It is widely affected by globalisation in various
manners. An organisational structure provides a significant direction to introduce various new
ventures and operations at international level. As a small business organisations Entertainer is
concern on recruiting well skilled and educated people at work place in respect to taking
appropriate decision to expand their business operations in South Africa. Employees are
effective in taking effective part in decision making system.
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Culture: This is considered as the most essential element of business which is mainly affected by
globalisation. Organisations and its higher authorities are concern on developing new and
innovative products as per the perception of firm and satisfying their wants. This create value in
sustaining people with long run of business activities. The firm Entertainer is focused on
establishing their all business operations within the culture of firm. This is effective in expanding
business at new geographical area such as South Africa (Doh, McGuire and Ozaki, 2015).
Function: These are the major focused area of firm as it is necessary for firm to implement its all
business operations in most appropriate manner so that growth can be attained by firm. In order
to expand business in South Africa the major function of Entertainer is to analyse the choice of
people in new market segment as to attaining competitive advantage through satisfying the major
desires of customers.
P4) Effects of ethical and sustainable globalisation on organisational functions
In the modern era the major purpose of each business organisation is to expand their
business activities at large scale as to accomplishing more and more profit. Modern business
world is all about extraordinary transformation which create various benefits and advantages for
firm or its growth. The large companies who are having large number of market share are
applying various rules and regulations that are implement by government in which they are
implement their business operations (Epifanova and et. al., 2015). Ethics involves organisations
moral and attributes which has a positive influence on the behaviour of employees at work place.
As the company Entertainer is planned to expanding their business operations in South Africa,
which create various benefits for firm. Thus before expansion it is essential for firm or its
management to understand about all the legislations, rules and laws which are implemented by
the government of South Africa. Appropriate knowledge about laws and legislations helps the
firm in adjusting in the new market area. Without knowing the ethics it is not easy for firm to
implement their operational functions. Organisational faces various kinds of conflicts at the time
of expanding their business at global level. In an organisation manager is having the
responsibility to analyse the entire situation and determine the issue as to resolving them in
appropriate manner (Wild, Wild and Han, 2014). Managers have to examine all the issues and
resolved them through implement an effective solution so that it does not impact the expansion
of business.
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An another essential responsibility of firm is to implement appropriate laws and
legislations which helps in providing a proper guidance to the firm or its management to
establish their operations at new of wide geographical area. Organisation needs to implement all
the laws at the time of establishing an appropriate strategy at work place. Through proper
execution of laws and legislations company can attain high growth without facing any kind of
issue and conflicts. In the situation when an organisation fails to execute ethics then the overall
activities of firm impacted and the company is not able to explore their business venture at new
area. Human resource can be considered as then most essential element of firm who contributes
their vast efforts in enhancing the productivity of firm. In the firm managers are concern on
encouraging their employees at work place as to reaching at organisational objectives through
contributing their potential and efforts. Organisations needs to create some laws and legislations
which are needs to be follow by employees as to effective functioning of organisational activities
(Ferraro and Briody, 2017). Laws help in providing proper direction to the works as to
implement their efforts at right area. This creates value in capturing a wide area of market in
which the demand of product and services is high so that organisation can attain high range of
profit and revenue. It is essential for firm such as Entertainer to apply most appropriate strategy
or approach which aid the firm to attain an effective image at market place and reduce the chance
on conflict. This helps in developing productivity of firm which create a positive impact on
organisational performance. Ethics helps in expanding the business at large level without any
kind of issue as it provide a clear and smooth way to operate at a global level.
Through moral and practical globalization capacities and exercises can be run
appropriately. In this manner therefore they can without much of a stretch upgrade the benefits.
As exercises run genuinely then capacities can run easily and effectively.
Association can improve the notoriety by following the moral globalization rehearses.
They can likewise beat the contender.
Honesty: Company needs to decently and sincerely take after all decide and directions
with the goal that they can without much of a stretch play out all exercises in successful way.
Accordingly generation trough should painstakingly and trustworthiness make items. Advertising
can't pitch false and quality products to all clients.
Accountability: In this representatives can appropriate to all director with the goal that they
can perform initiates under chief. Workers are responsible to administrator.
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These elements has a direct influence on the function of firm such as production,
marketing and manpower as honesty is very essential and it is required for an individual to work
in more effective and coordinative manner.
TASK 4
P5) Various ways through which decision making can work effectively in global context
In an organisation managers and leaders plays vast role in managing all business
operations in effective and appropriate manner. They both are responsible for each and every
activity that are held at work place, they create alteration in organisational operations and
activities as to developing the productivity and performance of firm wile conducting business or
its activities at global level. It is essential for manager and leader of Entertainer to making
appropriate modification at regular basis through taking proper decision in respect to sustain an
effective place at the market place of South Africa. As a manager or leader of growing company
such as Entertained it is essential for them to analyse the tools, technologies and strategies which
are implemented by their rivals as to attaining growth. After analyse the market situation of
competitors organisation are concern on preparing some strategies which helps in creating morev
profit and success for firm (Huhtala and et. al., 2014). The firm Entertainer is concern on
developing new and effective products at markets the management department of firm needs to
formulate strategies which helps in gaining attention of people towards the brand or its products.
At the work place manager and leader plays different role such as manager is responsible for
managing all the resources at work place as to implement them in appropriate manner so that
goals can be attained and on the other side leaders create some objectives and targets and provide
guidance to their employees as to attaining them in appropriate manner. Effective collaboration
among manger and leader will helps in expanding the business operations in South Africa. It has
been evaluated that mostly executives makes two type of decisions and these are given below:
Programmed Decision Making: This kind of decisions are implemented by managers as well as
leaders through analysing the past results (Savrul, Incekara and Sener, 2014). This can be
considered as the effective process which provides final results or tries to test for reaching at
final outcome. In this laws and policies of firm are involves as to reaching at targeted results.
This consists to be effective and traditional strategies which help in providing positive results.
For Example: In an organisation it is the major duty of manager is to analyse the conflict
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situation which are faced by employees at work place and resolve them in appropriate manner.
thus , it is must for management of The Entertainer to locate all decisions which has been taken
by them previously and make use of them at right situation.
Un-programmed Decision making: The concept of international business involves different
issues and risks and it is essential for management department or higher authority of firm to take
appropriate decision as to handle the situation (Kasemsap, 2015). The quick decisions are mainly
related to the adoption of tools, technologies and methods that are needs to be applied at work
place as to improving their production function of firm. At the situation of expanding business at
international level the firm Entertainer faces various kind of issues and conflicts. Therefore it is
necessary for management to analyse the business environment and market situation before
adopting the strategies and tools at work place.
Steps involved in decision making process:
Identify decisions: Company can without much of a stretch decide choice.
Take relevant data: Company can without much of a stretch assemble vital information and data.
Identify alternatives: Company can without much of a stretch decide the choices which are
associated with choices.
Weigh the evidence: In this progression organization can measure the confirmation which is
included.
Choose among alternatives: Company can choose a choice among different options.
Take action: Company can make a move to execute options.
Review decision: Company assess the choice and take restorative activities.
Organization can take after the balanced basic leadership in which they can take amend choices.
Policies: Company must make successful polices with the goal that choices costs can be made
less demanding.
Technologies: They can utilize viable advancements with the goal that organization can take
productive choices.
P6) Assorted routes to internationalisation which can adopt by organisation, including key
barriers
Organisations faces various kind of issue and conflicts at the time of expansion of business
at large scale. It is essential for firm to analyse the entire risk situation as to implement
appropriate decision which create benefit for firm. it is be required for them to continue finding
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