Global Business Environment: PESTLE, Digitalization & Challenges

This report provides a comprehensive analysis of the global business environment, focusing on the impact of globalization, key driving factors, and the influence of digital technologies. It includes a PESTLE analysis to identify political, economic, social, technological, legal, and environmental factors affecting businesses operating internationally. The report highlights the digital revolution and socio-cultural convergence as key drivers of globalization, while also addressing challenges such as international recruiting, managing employee immigration, payroll compliance, and potential loss of cultural identity. Recommendations are offered to organizations like SASOL, emphasizing the importance of employee training, adherence to local laws, and building trust in foreign markets. The conclusion underscores the growing interdependence of economies and cultures, emphasizing the need for businesses to adapt to the complexities of the global landscape.

Global business
environment

INTRODUCTION
The global business environment is defined as the environment
in the different sovereign countries. The global business
environment is where if the company expands its business
globally or internationality. This is an important aspect in
boosting up the economic development of the country. The
global business also helps the organisation to increase in the sales
and achieve the higher p5rofits for the business organisation.
Globalisation is not only help in the interconnecting the different
business organisation at the international level but also help in
the development of manufacturing of goods and services along
with their trade at the international level. Global business
environment refers to an environment of different countries
which have different exogenic factor which not only impact on
the decision making process of business but also impact on their
resources

INTRODUCTION TO
GLOBALISATION
The word globalisation is defined as the growing
interdependence of the world's economics , culture
and population which is brought about the cross
borders trade in the products and services. the
increase in the high demand of the high tech industry
around the world the globalisation is becoming the
most important part for the business organisations.
Globalisation is the most essential concept for the
students to understand and appreciate because the
demand in the business and the industry to hire
people from the different nations.

PESTLE ANALYSIS
It is the tool or the framework which is use by the various business organisational order to
identify the various factors which can influence the activities an operations of the business
organisation. This is the most important tool which can help the marketers in identifying the
external factors. The various factors are discussed below in context of the SASOL:
 Political-
 Economical
 Social
 Technological
 Legal
 Environmental

KEY DRIVING FACTORS
 Digital revolution- The use of the internet has made the globalisation more easy and
accessible for the organisation. The use of the internet and the various software has made
the is for the human to manage heir businesses which is expanded globally. The
digitalisation is the most important key factor for the globalisation. Due to this process and
the operations are managed with a effective and e4fficient way for the business enterprises.
 Social cultural convergence- Due to the access of the internet and the newspaperand the
media here is the change which is been observe4d in the minds of the people that they are
tend to follow the culture of the other nations which has made necessary for the
globalisation.

IMPACT OF DIGITAL
TECHNOLOGIES ON
GLOBALISATIONIt has been identified that there is the significant impact of the digital technology on
the globalisation it is been identified that the technologies have been the main force
in driving the globalisation. The advancement in the technologies allows the
businesses to become global and to increase in the economies of scale. The
technologies help the business organisation in reducing the cost of the transportation
and communication across the nations and thereby facilitate global sourcing of the
raw materials and the other various inputs. The digital technologies encourages the
globalisation as the business organisations owing the patent can exploit foreign
market without the heavy competition in the market.

CHALLENGES
 There are various challenges which need to be faced by the business
organisational which are discussed below:
 International recruiting
 Managing the employees immigration-
 Payroll and compliances
 Loss of cultural identity

RECOMMENDATION
 It is very important for the SASOL organisation that they give the proper training to their
employees so that if they are going t the different nations there is the less chances of
understanding the language of the other country. Also, it is recommended that if the
organisations able t abide the certain laws which are applicable in the country in which the
organisation is expanded. Also it is very important for the organisation to make trust in the
other country as people will not easily rely on the organisation and its product and services.


CONCLUSION
From the above report it is concluded that globalisation is defined as the growing
interdependence of the world's economics , culture and population which is brought
about the cross borders trade in the products and services. the increase in the high
demand of the high tech industry around the world. The PESTLE analysis of the
organisation suggest that it is very important for the organisation to abide to the
various factors which can influence the operations of the business organisation. The
key factors which drives the globalisation can be the digital revolution and the social
cultural convergence. It is also been said that there are various challenges which he
organisation can face because of the globalisation.

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