The Impact of Digital Disruption: Trends in Global Business Strategies

This essay examines the trends in global business, focusing on the impact of digital disruption across various industries. It highlights how companies like fitness bands, e-commerce platforms, Airbnb, and streaming services such as Netflix have revolutionized their respective sectors by introducing innovative technologies and business models. The essay also discusses the disruption caused by social media platforms like Facebook in the media industry and the challenges faced by traditional telecommunication firms due to the rise of internet-based communication apps. It concludes that digital disruption is crucial for the growth of any industry and economy, altering consumer behaviors and preferences, and is an inevitable force that should be embraced for continued innovation and success.

Trends in Global Business
Digital disruption

Introduction
 Digital disruption is any form of technological advancement that alters
the value offered by existing goods and services.
 Digital disruptors introduce new products and services in the market and
disrupt the industry’s existing players.
 These disruptions are necessary for economical growth of an
organization.

Fitness Bands
 Fitness bands have changed the fitness industry by
allowing people to monitor their own health.
 The bands record heart rate, sleep, steps taken and
calories burnt.
 Many people are using these bands. Since its launch
in 2007, there are over 38 million users of fitness
bands in the world.
 They are expected to advance with time and offer to
monitor other details of individual health

Ecommerce
 Electronic or Ecommerce has been gaining ground across the globe.
 People are able to shop online without stepping out of the comfort of
their homes and have their products delivered at their doorstep.
 People can read customer reviews and pay online.
 Every leading brand is on an online platform to target more customers.

Airbnb
 Airbnb offers a platform for guests from different parts of the world to
find accommodation in different parts of the world.
 It creates a platform for people who are finding accommodation and
people who are looking for short term accommodation.
 There are over 150 million users of Airbnb.
 Airbnb has changed customer patterns and their buying behavior.
 People find accommodation at a lesser price and get to experience local
culture.

Telecommunication
 Traditional telecommunication firms
have been in existence since a long
time.
 They have built the necessary
infrastructure required to make
broadband available over computers
and phones.
 Recently, Whatsapp, Facebook and
Skype are being widely used for calling
and messaging purposes.
 This has disrupted the
telecommunication industry whose
players have been existing since a long
time

Facebook
 Facebook has created a disruption in
the media industry.
 It is the only media firm which creates
no content of its own
 It has created a platform that connects
billions of people.
 These people can like, share and post
content of their own and make it
accessible to others.
 Facebook has a large market share and
a massive number of users.

Netflix
 Netflix is a streaming giant.
 It has created a platform which creates and gathers entertaining content
in the form of movies, TV shows and documentaries.
 Netflix has changed the entertainment industry by bringing interesting
content to people’s homes, laptops and mobiles.
 Netflix original series are curated by the brand and have gained
immense attention.
 Post which, Netflix gained many million users and now continues to
dominate the entertainment industry.

Conclusion
 Digital disruption is extremely critical for the growth of any industry and
economy.
 Besides the above mentioned brands, Uber, Snapchat, Instagram,
Zomato and Apple or Google are all forms of digital disruption.
 Their introduction to the industry has changed the shape of the industry
for good.
 Digital disruption changes consumer behaviors, preferences and buying
Behaviours.
 Digital disruption is inevitable and must be accepted or rather welcomes
with open arms.