Exploring Global Expansion Opportunities in Emerging Economies

This report discusses the global business environment and how emerging economies present opportunities for global expansion. It highlights the role of social media in business promotion and the impact of regulations like GDPR. The report analyzes how emerging economies like India and China offer advantages such as developing markets, technological advancements, and favorable manufacturing conditions. It emphasizes the importance of understanding local rules and market conditions for successful business operations in these regions. The report concludes that a thorough understanding of the business environment is crucial for entrepreneurs aiming to expand internationally, and that emerging economies provide significant opportunities for business growth and development.

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discuss and interpret how emerging economies are presenting opportunities for global
expansion for businesses using examples to illustrate your work...............................................3
CONCLUSION ...............................................................................................................................4
REFERENCES:...............................................................................................................................6
Books and Journals:....................................................................................................................6

INTRODUCTION
Global business environment may be define as the surrounding or environment of
different countries which not only affect the home environment of the organisation but also
influence the decision making and the capabilities of the company(Belyaeva, 2018). It is very
important for an entrepreneur to understand the business environment to operate their different
business function in a very effective manner at the international level. The following report is
going to discuss and interpret about the various opportunities which are present for the expansion
of business at the global due to emerging economics.
MAIN BODY
Social media is a technique which is being used by maximum number of people to do various
techniques. It is used in different departments in various areas these are the activity which is also
assist in conducting a business now days the local business are being promonted through these
apps and sites whatever the range of the industry is all institute uses these sites to connect the
people these apps are the mode which help in communicate easily it assist in having feedback
and reviews that improves the business image in the market. These impact the organisation in
fruitful way that gives a long run sustainability in the market segment and expand the business
in global market (Castillo, and et., al., 2021).
In UK market previously the power of controlling the website and content are being loaded
by the company, but after sometime the government of the United kingdom has deputed the
power in the hands of ofcon company they stated the rule of fining penalty on the irrelevant
content uploaded by the company. If these irrelevant things were not deleted under one hour then
the ofcon will charge the penalty on them. They also set the GDRP lines these are the guidelines
that are given by the company for the organisation or individuals to secure the sites from bad
content so that it cant influence negatively to children or other person.
The impact of social media on companies-
 Burden of marketing shift - The business is positively effected with the help of social
media. These reduce the burden of paper marketing and save the paper through
digitalisation the business gets a growth in these business provide the offers through
these websites that attracts the consumers to buy their goods (Mostafa, and Mostapha,
2020).

 increased customer brand – social media app are the websites that creates a sight of the
consumers eyes so that they can reach to the brand and influence the users they can also
use the barnd or can be the brand conscious these all are the methods of promoting the
organisation product and services.
 tracking misleads or useless content - these social media apps helps in tracking the
misconduct and irrelevant activities so that no negative influence can impact the young
ones easily (Wang, and Chen, 2020). All these happens and can effect the brand image in
a positive way.
 unauthorized workers speaking on company behalf - it is difficult for institution to
identify employees social media activity and secure from the organisational problems
without authority. In the time of engagement the company may strive for worker
ability to verify their attitude online. Moreover these come with the risk that can damage
the reputation of the company or challenge the concern.
These are the effects that effect the business in positive way as the things have both
aspects these activities are the action and property assist in varied ways that could help in
having the long term growth.
Discuss and interpret how emerging economies are presenting opportunities for global expansion
for businesses using examples to illustrate your work.
According to Ennelyn Tanchua Diane Shand, 2021, Emerging economies may be define as
developing the economy of a country at the global level. But it have been seen that developing
countries have shown a low growth in relation to customer orientated companies. Due to the
emerging evaluation the trend wont be continue for example like India not only increase the
private investment but also increase the exports. When a company expand their business at the
global level this not only increase the growth rate of the economy but also help in developing the
economics of scale of that particular country(Rendtorff,2017). Developing country like India
provides a developing market with 1.37 billion customer. Consumers of the country are looking
for the excellent quality of goods and services. Country also starts adopting the new technology
like artificial intelligence (AI) and Blockchain which transformed the many industries. This not
only attracts the global investor to invest in the many manufacturing and service industries of the
country but also open a market for the different firms. The manufacturing sector of China is very

developed and the government of the country offer different benefits and lucrative opportunities
like cheaper real state, property protection to the foreign business. This is being considered as
the biggest cause of shifting different manufacturing industries into the China.
These developing economies not only help in expanding the business at the global level
but also provide various opportunities to grow in the competitive market. These emerging
economics act as an opportunity for the consumer based industry and play a very important role
in increasing the business. It is very easy for the company to operates their different business
functions in the developing countries because of the less availability of risk in the market. An
organisation can easily think to enter into a developing market as a sole properties, joint venture,
franchise or many more. Every sector of the country has been affected by these economics who
contribute in the development of the country. This also provide different opportunities to an
organisation to expand their business in a legal way or help in understanding the process of host
country. By knowing the process, this act as an offer for an organisation which not only help in
reducing the risk but also help them in decreasing the cost of operations in the different business
environment.
As per the opinion of VelocityGlobal, 2020, Social media play a very important role in
developing and expanding their business all over the globe (Kosnikov and et .al., 2021) . This
not only help in branding the different product of the company but also help in spreading
awareness of the services all across the globe. Every country has its own rules and regulations
and because of this it is very difficult for the companies to expand their business. Emerging
market provides different opportunities like developing innovation and technology which help in
reducing the cost of different functions of business. From the viewpoint of Tarun Khanna, 2020,
Competition is being consider as an important factor for those who operate their business in the
emerging market. In the developing countries the growth of an organisation came with the
different set of risk like legal, social, financial and many more. To grow in these market
companies must have to understand the rules, regulations, policies of the nation to achieve a
successful position in the market. To take the advantage of economic stability by the owner of
the company they must have to understand and paid focus on the market conditions or economic
condition of the country. This help them to run their business in other country in a very effective
manner.

Reduction in the trade cost, free trade policy, fare trade policy and many more is being
act an opportunities which is generated by the emerging economies which help the different
firms to stand in the competitive market for a long a period of time.
CONCLUSION
From the above report it has been concluded that it is very important for an entrepreneur
to understand the different environment of the countries like culture, social, economical and
many more if they want to expand their business at the international level. In the global
marketplace the emerging economic is directly related to the developing economics. It also been
concluded that emerging economies provide the different to the business to grew their business.
The social websites like facebook, instagram and whatsapp help in growing the institution in a
long term basis. These special assist the local business in growing them globally.

REFERENCES:
Books and Journals:
Belyaeva, Z., 2018. Business environment challenges and trends for contemporary SMEs in
Europe. In The sustainable marketing concept in European SMEs. Emerald Publishing
Limited.
Kosnikov, S.N and et .al., 2021. Business education: global trends and prospect. Linguistics and
Culture Review, 5(S1), pp.478-487.
Rendtorff, J.D., 2017. Cosmopolitan business ethics: Towards a global ethos of management.
Routledge.
Wang, S. and Chen, X., 2020. Recognizing CEO personality and its impact on business performance:
Mining linguistic cues from social media. Information & Management, 57(5), p.103173.
Castillo, A., and et., al., 2021. Impact of social media on the firm’s knowledge exploration and knowledge
exploitation: The role of business analytics talent. Journal of the Association for Information
Systems, 22(5), pp.1472-1508.
Mostafa, R. and Mostapha, N., 2020. Social media in higher education: the case of Egypt. In Business
and Social Media in the Middle East (pp. 137-154). Palgrave Macmillan, Cham.
Ahmad, A.E.M.K., 2017. Social media usability and its impact on buyer purchasing behavior based on
buyer's trust: Saudi Arabia context. International Journal of Business Administration, 8(1),
pp.87-94.
Hollebeek, L.D., 2019. Developing business customer engagement through social media engagement-
platforms: An integrative SD logic/RBV-informed model. Industrial Marketing Management, 81,
pp.89-98.