Pearson BTEC L5 HND Global Business Environment Presentation Analysis

This presentation, created for a Business Development course, analyzes the global business environment, focusing on the key factors that drive globalization, including cost, market, social, political, technological, environmental, legal, and economic factors. It examines the strategic complexities associated with operating in a global environment, such as wrong market selection, difficulties in attracting talent, and over-centralization, using Procter & Gamble (P&G) as a case study. The presentation highlights opportunities like growing international markets and challenges like stiff competition and a lack of a distinct P&G identity. It concludes by summarizing the factors driving globalization and the strategic challenges faced by P&G, offering insights into the dynamics of global business operations and strategies for success. The presentation is well-referenced and structured, making it a useful resource for students studying the global business environment.

GLOBAL
BUSINESS
ENVIRONMENT
Student Name
Date: 6-4-2019

“ Introduction
• Procter & Gamble Company:
• American multinational consumer
goods
• founded in 1837
• Presentation purpose
• Examine the key features that
drive globalisation
• strategic complexities related with
operative business in a global
environment(pg.co, 2019)

The key factors
which drive
globalization

“
4
Key factors of cost
Economies of
scale
Differences in
tax systems
Containerization

“
5
Key factors of market
Social
factors
Political
factors
Technologi
cal factors
Environme
ntal factors
Legal
factors
Economical
factors

“
6
Key factors of environment
Customer wealth
and mobility
Prompt info
transfer across
borders
Technological
revolutions
Saturated domestic
market

“
7
Key factors of competition
Rival companies – Unilever
Adoptive strategy
Gain competitive
advantage
Unilever first mover in
Asian and European
market

Strategic complexities
associated with
operating in a global
environment

strategic challenges
Wrong Markets
Over-
Centralization
Inability to
attract talent

Opportunities and
challenges faced by
proctor & gamble

Opportunities faced by proctor &
gamble
Growing
international
markets
Developing
nation growth
opportunity

Challenges faced by proctor &
gamble
Stiff
competition
Limited
place for
Growth
Lack of a
P&G
Identity