Global Business Environment Analysis of Watches of Switzerland UK

This report provides an analysis of the global business environment of Watches of Switzerland, a British retailer of Swiss watches with headquarters in Braunstone, UK. Established in 1924 and currently controlled by Apollo Global Management, the company's external environment is examined th...Read More

Global Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
Company Background.................................................................................................................3
Main Body...................................................................................................................................3
Global Macro-environmental factors..........................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Company Background
Watches of Switzerland establish themselves as the British retailer of Swiss watches
within approximately 16 outlets or stores within United Kingdom. The headquarter of
organisation is established in Braunstone from where organisation operate and manage their
business. Watches of Switzerland was established in the year 1924 and in the present scenario,
this is controlled by Apollo Global Management (Arora and Patro, 2019). Moreover, this report
highlights on macro-environmental factors related with organisation and also on various factors
related with business financial factors in order to complete formulate effective strategies related
with upcoming future months.
Main Body
Global Macro-environmental factors
To understand the external environment of an organisation the main focus of
management is to engage PESTLE analysis. This aid management to understand the overall
framework that is useful for improve of company performance in a continuous manner. Some of
them are mention as follow:
 Political Factor- Watches of Switzerland is well-known organisation established in the
market of UK. In context of UK, political factors are stable and they perform an
important role for organisation because this aid company to complete all work in a
smooth manner.
 Economic Factor- Watches of Switzerland considered and engage all those factors that
are important to improve their profits. GDP of UK is developing while, overall economy
of organisation is already developed (Bhagra and Sharma, 2018). So this aid organisation
for perform their work in a more appropriate manner that also support management to
offer products at a better rate.
 Social Factor- The social section or factor relates with number of individuals that exists
in society as they are end user of products. In simple terms, customer attitude, buying
behaviour and financial status is considered by management under the social factor.
Watches of Switzerland promote their products through various social media platforms

and it influence people to buy watches that exists in current trends. Supply and demand of
products is match by the organisation through understand of social factors.
 Technological Factor- Technology and digital methods are engaged among all
departments and products (Chen, 2020). In the present scenario, this is important for
organisation to keep the brand with pace of evolution and it helps for retain the old
customers and also to attract new ones. Moreover, technology is more effective to
understand the graphs related with price elasticity of demand.
 Legal Factor- Within UK, Watches of Switzerland establish themselves as a premium
brand and this adhere management to perform all work in a legal manner. This is because
any unethical action directly impacts on organisational goodwill. Like, if organisation
earn profits in an illegal manner than this directly reduce the share price. So with internal
laws management minimise the problems related with legal challenges.
 Environmental Factor- Environment related factors perform an important role for an
organisation and this aid management to complete all work in a more effective manner
specifically, with minimising challenges related with environment (Xie and Redding,
2018). In order to minimise the environment related problems paperless functioning is
adopted to manage company work in a proper manner.

REFERENCES
Books and Journals
Arora, S. and Patro, A., 2019. Becoming a multinational desi: The entrepreneurial growth of
Radico. Global Business and Organizational Excellence, 39(1), pp.21-28.
Bhagra, A. and Sharma, D.K., 2018. Changing paradigm of employability skills in the global
business world: A review. IUP Journal of Soft Skills, 12(2), pp.7-24.
Chen, B., 2020. When foreign brands appear local, and local brands appear foreign: the
asymmetric effects of foreign branding in developing countries. Asia Pacific Journal of
Marketing and Logistics.
Xie, E. and Redding, K.S., 2018. State-owned enterprises in the contemporary global business
scenario: Introduction. International Journal of Public Sector Management.