Global Business Environment Analysis: M&S Expansion into India Report

This report analyzes the global business environment, focusing on the expansion of M&S (Marks & Spencer) into the Indian market. It examines the influences of globalization on leadership, culture, and organizational structure, highlighting the importance of ethical and sustainable practices. The report delves into various decision-making processes, entry modes for international markets, and the key barriers to doing business internationally. It provides recommendations for successful market entry, considering both internal and external factors. The report covers topics such as the impacts of leadership, culture, and organizational functions, including key considerations for M&S's expansion into India. It also discusses various theories and models that are used in organizational structures. The assignment provides an overview of the challenges and opportunities in the global market and emphasizes the need for strategic planning to succeed in the international business environment.

GLOBAL BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Influences of globalisation on leadership, culture, function and structure.......................3
1.2 Influences ethical and sustainable globalisation on organisation function......................4
1.3 Global market influences theory and model in organisation structure.............................4
Task 2...............................................................................................................................................5
2.1 Different ways of decision making ..................................................................................5
2.2 Various rote may adopt in international organisation .....................................................6
2.3 Key barriers of doing business in international market and make recommendation ......6
2.4 Strategies can adopt in international market....................................................................7
Conclusion ......................................................................................................................................7
...............................................................................................................................................8
Reference.........................................................................................................................................1

INTRODUCTION
Global business environment determine effective activity to set up the organisation. In this way
global business environment is focus on organisational structure, culture and function of
organisation and help to solve business issue (Kato and Nec Corporation, 2014) . In this context
present report is based on the M&S company. This company basically located in United
kingdom and work in the filed of retail sector. It specialises in selling of clothing and home
product. With this regard report asses to focus on expansion into India soon. In this report
company is focus on competition and organisation factor. Moreover, it helps to expansion of
business in new area.
Task 1
1.1 Influences of globalisation on leadership, culture, function and structure
In organisation globalisation is give impact on organisation performance. In this context
globalisation incudes the process by which business and other organisation develop international
influence or start operate in international trade in organisation. In this factor is focus on growth
of money in international market (Bealkowski and et.al, 2015). The M&S company is to be

focus on different factor in organisation performance in international market. Globalisation
influences some other factor in organisation are as follows :-
 Leadership :- In organisation leadership play a very important role in organisation.
Globalisation is affected leadership and management style to improve performance in
international market (Hatziargyriou and ed., 2014). It is a fact that leadership style r
every country is different and it is not necessary that a good leader in one country will be
a good leader in another country.
 Culture :- In international market is to be affected with the culture in organisation. In
every country has different culture, so new culture is give negative impact on
performance in working environment (Liu, and Liu 2016). Globalisation is to be effect
culture in organisation performance outside working environment.
 Functions :- Globalisation is give negative impact on organisation performance in
organisation. In organisation function inculcated communication, leadership, financial
accountability etc. all such is to be inculcated in organisation performance. The M&S
company is to be focus on each and every function in organisation (Ferraro, and Briody,
2017). In organisation planing to controlling or management is most important to solve
any problem in globalisation.
1.2 Influences ethical and sustainable globalisation on organisation function
Organisation is focus on ethical value to expanded a business in different business environment.
In ethical factor is inculcated in legal factor of business environment. In each and every
organisation focus on ethical value to help in organisation function. Ethics give management
creativity in employees (Peng and et.al 2016). In organisation use ethical value help company
performance in organisation. It is help to expand the business value in and help to increase
customer traffic in organisation in different market.
Management is focus to use ethical value in organisation. Ethical value help to decision
making in organisation in each and every level in organisation. In organisation ethics and profit
are work together in organisation. M&S company is to be focus on increase profit in
organisation (Hill, and et.al 2017). It is help to expand the retail sector and ethical value help to
increase profit and improve working environment inside the organisation.

Example :- The best example is to company is to be focus on ethical value inside the
organisation, a use them in organisation function in organisation. This is help to increase profit in
organisation and function value in organisation.
1.3 Global market influences theory and model in organisation structure
In organisation use various theory in organisation structure. This is help to increase profit in
organisation and help in all the function in organisation. In organisation leadership theory,
motivation theory and many other theory is to be used in organisation performance. All the
theory is to be most important to increase profit in organisation and help to increase sales volume
in organisation (Aronczyk and et.al 2013). This study explores the influence of decision making
in organizational leadership and management activities that impact creativity, growth and
effectiveness, success, and goal accomplishments in current organizations. The purpose of this
qualitative critical ethnographic study was focused on identifying the factors influencing success
in decision making among organizational leaders and managers in organizations’ practices. The
qualitative paradigm was used in order to gain in-depth knowledge and understanding of the
issues and challenges influencing effectiveness, and success among organizational leadership
and managements in business practices. There are different theory are to be used in organisation
structure. This theory are as follows :-
 Contingency Theory :- Contingency theory deals primarily with conflict, which
previous theories considered something to be avoided at all costs. Conflict is
unavoidable, but according to contingency theory it is manageable (Piekkari and et.al
2014). Organizations evolve to meet their own strategic needs in rational, sequential and
linear ways. Adapting to changes in the environment is important to managerial and
organizational success.
This theory is help to increase profit in organisation performance in organisation. This study
explores the influence of decision making in organizational leadership and management
activities that impact creativity, growth and effectiveness, success, and goal accomplishments in
current organizations (Laudon, and Laudon 201). The purpose of this qualitative critical
ethnographic study was focused on identifying the factors influencing success in decision
making among organizational leaders and managers in organizations’ practices.

Task 2
2.1 Different ways of decision making
Organisation profit is to be focus on different way of decision making in organisation. In every
organisation level decision making is help to increase profit in organisation. There are different
ways of decision making in organisation are as follows :-
 Collective reasoning :- People with this style naturally gather a group of opinions before
making any decision. Group consensus and buy-in from everyone guides each step
forward. In this style is help at the time of group decision in organisation.
 List approach :- People with this approach only move forward after methodically
considering the pros and cons of any decision. Their researched lists give them
confidence and a pre-planned path for the future (Chand and Tung 2014). This is help at
the time of research and development work in organisation. In research work list
approach is help to evaluate data in proper manner.
 Spiritual guide :- Staying close to God or spiritual beliefs and listening carefully for a
clear voice of direction is the process employed by these individuals. Prayer, solitude and
retreat are their key methods of deciding.
 Data drive :- Hard data, especially numbers, are the basis of these individual's decisions.
They take time to research, organize and consider before moving forward. This is use at
the time of collect new data in organisation and help to focus on proper data formation is
organisation.
This is all about the decision making ways in organisation performance. The M&S company is to
be focus on different factor in organisation performance in international market (Wirtz, Tuzovic
and Ehret, 2015.). Group consensus and buy-in from everyone guides each step forward. In this
style is help at the time of group decision in organisation.
2.2 Various rote may adopt in international organisation
The process to enter into an international market are the channel in which your organization
employs to get entry to international market. Here we will be considering modes of enter into
international market which is following :-
 Licensing:- this licensing includes manufacturing contracts, franchisee and turnkey
contracts. Licensing about your own organisation is charging fee for they use the

technology, brand and expertise etc (Bealkowski and et.al 2015). franchisee involves the
organization in which you are authorized to use the technology of the company and use
of the branding, concept, expertise are the fact that is most needed in the overseas market
for the franchisee venture.
 Joint venture and modes of entry:- the joint venture all about to equity based in this new
company is set up with parties owing the new company business. There are many reason
why they are using the joint venture set up to enter into the international market. Beside
the technology of the company there are much management skill that they are using in
the for best for their company. Ex:- Honda relationship with Rover in the year of 1980's.
 Strategic alliances:- this is the term in which different type of companies make the
merger with different relationship with the different companies in the international
market (Chand and Tung 2014). There are many examples which is share
manufacturing.
 International agents and International distributors:- agents are often be seen that they are
really mode of enter into international market. They are really taken ownership of product
and commonly more responsible to sell the product and get more commission on sales
good. Almost agents take ownership of organization more than one. So they are low cost
and low control because they could be a good option to be enter into a international
market.
2.3 Key barriers of doing business in international market and make recommendation
Before you are going to dive into foreign market you all need to research about to the economy
of the country, consumer behaviour, market trends, policies and trade agreement to help you to
understand the business environment. The manger and leader will take decision according these
factors to bring changes in organisation to improve business environment (Chand and Tung
2014). Business environment is help expand the business in international level in organisation.
There are more barriers is to be affect in organisation are as follows :-

 International company structure :- company be run from onecentral headquarters? Or
will you have offices and representatives “on the ground”. In key markets abroad? If so,
how will these teams be organized, what autonomy will they have, and how will they
coordinate working across time zones? If not, will you consider hiring local market
experts who understand the culture of your target markets, but will work centrally?. All
such factor is to be effect the time of donning business international level in organisation.
 International market you all need to research about to the economy of the country,
consumer behaviour, market trends, policies and trade agreement to help you to
understand the business environment(Hill, and et.al 2017) . To every organisation the
various factors will affect the business environment in which business performance will
either decrease or increase.
2.4 Strategies can adopt in international market
Organisation is to be focus on proper strategy use at the time of expansion of market in
international market. The company is focus on internal as well as external factor in organisation.
In business environment is to be focus on both this factor. At the time of expansion this factor is
help to increase profit in organisation (Hill, and et.al 2017). Internal factor is help to all change
internal management function in organisation.
Illustration 1: International market
sources :- (mckinsey.com)

Internal function is help to increase productivity power in organisation. In organisation
external factor is help to understand the market environment in organisation. In external factor is
help to increase market growth and increase customer traffic in new market. In external factor is
help to increase new customer in new market. Global business environment determine effective
activity to set up the organisation. In this way global business environment is focus on
organisational structure, culture and function of organisation and help to solve business issue .
Conclusion
As per the above report is to be focus on globalisation incudes the process by which business and
other organisation develop international influence or start operate in international trade in
organisation. In this factor is focus on growth of money in international market. This report is
based on. The process to enter into an international market are the channel in which your
organization employs to get entry to international market. As per the above is based on the
Organisation profit is to be focus on different way of decision making in organisation. In every
organisation level decision making is help to increase profit in organisation. In this report Ethics
give management creativity in employees. In organisation use ethical value help company
performance in organisation. It is help to expand the business value in and help to increase
customer traffic in organisation in different market.
Reference
Books and journals
Kato, K. Nec Corporation, 2014. Operation management device, operation management method,
and operation management program. U.S. Patent 8,700,953.
Bealkowski, R and et.al 2015. Virtualizing baseboard management controller operation. U.S.
Patent 9,021,472.

Hatziargyriou, N. ed., 2014. Microgrids: architectures and control. Wiley/IEEE Press.
Liu, Z. and Liu, S., 2016, July. Operation support of Beijing metro automatic fare collection
system clearance house system. In Logistics, Informatics and Service Sciences (LISS),
2016 International Conference on (pp. 1-4). IEEE.
Ferraro, G.P. and Briody, E.K., 2017. The cultural dimension of global business. Taylor &
Francis.
Peng, M.W., 2016. Global business. Cengage learning.
Hill, C and et.al 2017. Global Business Today Asia-Pacific Perspective. McGraw-Hill
Education.
Aronczyk, M., 2013. Branding the nation: The global business of national identity. Oxford
University Press.
Piekkari, R and et.al 2014. Language in international business: The multilingual reality of
global business expansion. Edward Elgar Publishing.
Laudon, K.C. and Laudon, J.P., 2013. Management Information Systems 13e.
Chand, M. and Tung, R.L., 2014. The aging of the world's population and its effects on global
business. The Academy of Management Perspectives. 28(4). pp.409-429.
Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization
and integration of the world economy as drivers of economic growth. Journal of Service
Management. 26(4). pp.565-587.
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