Analysis: Global Business Environment for Multinational Organizations

This research project delves into the global business environment, focusing on its implications for multinational organizations (MNOs), using Marks and Spencer (M&S) as a case study. The project begins with an introduction outlining the research's purpose, objectives, and questions, aiming to understand the importance of globalization in business growth, analyze its benefits and drawbacks for organizations, and evaluate strategies for international expansion. The literature review explores globalization's impact on business growth, detailing its benefits like increased employment opportunities and access to high-quality products, while also addressing drawbacks such as reduced employment growth and potential inequities. The research methodology section highlights the use of action research and a mixed-method approach to gather data and draw valid conclusions. The report also examines market entry strategies like partnerships and licensing that M&S could utilize. The project concludes by summarizing the findings and emphasizing the significance of globalization for MNOs.

Research Project

Table of Contents

TITLE: Benefits and drawbacks of global business environment for
multinational organisation
SECTION 1: INTRODUCTION
1.1 Purpose of research
The main purpose of this research is to develop knowledge of business organisations so
that they could operate their operational activities in international market in effective manner.
Globalisation is considered as the emerging topic that develops numerous of benefits for small as
well as large scale in terms of profitability as well as growth. The significance of this study is to
examine the main advantages and drawbacks of the global business environment where an
organisation expand their business operations and its purpose in order to achieving with goals
and target. The project will also work as the base which will provide guidance to other
investigator to conduct deep knowledge on the same topic effectively. The study is supported on
Marks and Spencer which is a major British international retail organisation and its headquarter
is situated in Westminster, London which elaborate in merchandising variety of wearable,
domestic production and luxuriousness commodity.
1.2 Research Objectives
The research aim for current study is “To identify the benefits and drawbacks of global
business environment for multinational organisation”. A case on M & S.
Research Objectives
 To understand the importance of globalisation in increasing business growth.
 To analyse the benefits and drawbacks of globalisation for an organisation.
 To evaluate various strategies through which Marks and Spencer can easily expand their
business operations at international level.
Research Questions
 What is the importance of globalisation in increasing business growth?
 What is the benefits and drawbacks of globalisation for an organisation?
 What are the various strategies through which Marks and Spencer can easily expand their
business operations at international level?

1.3 Intervention
Investigator has gone through all legislation and norms associated with the investigation
in order to complete it in an ethical manner. Usage of this intervention has supported researcher
in drawing valid outcome towards research topic. Also, it has also helped researcher in remaining
safe from various issues that could occur while investigating over particular topic.
1.4 Reasons for choosing this research
 Globalisation is emerging topic which increases curiosity of all individual to upgrade
there knowledge on the same so that they gain maximum benefit from it. This is the first
and foremost reason for selecting this research topic as it demand at marketplace is very
high and research can provide base knowledge to all multinational companies through
which their performance can be improved in effective manner.
 Another reason behind choosing this research topic is that researcher can easily score
higher grades in his/her academics as this topic is valuable and knowledgeable for all.
1.5 Personal reasons
Personal interest of investigator for conducting this investigation is to improvise own
knowledge and skills. Conducting investigation on such topic includes various activities like
gathering information, choosing respondent, using different methodology, interaction with
numerous of people and many more. It can be said that all of them collaborative contributes in
the enhancement of skills and knowledge of investigator.
1.6 Principal outcome
The term globalisation refers to tool that assist businesses in reaching with wanted
customers willing to approach their feasible goods. This will help them in studying and
examining various buyers needs and wants as per this they are make proper modifications. It is
used for adopting various strategies and methods that can helpful in acquiring accurate
consequence or outcomes. There are various advantages of globalisation which assist firm in
providing large number of employment opportunities. Along with this, globalisation aid Marks
and Spencer in order to attract national as well as worldwide buyers. As globalisation increases,
there are more and more organisation which are setting up their enterprise in another nation. This
will assist in enhancing business growth and sales level. In terms of growing globalisation,

various large scale companies that are develop and build businesses in different companies.
Thus, it will increases employment opportunities in places where people redeem themselves.
1.7 Summary
Globalisation refers to the communication of business organisation, people, government
beyond national boundaries for the common motive of development. It occurs from financial
dealing, commerce, political relation, manufacture and others. More innovations or innovative
technologies in transformation and interaction at international level contributes in growth. This
will assist in increasing employment opportunity with the help of globalisation at different places
that is pertained by themselves (Noe, 2017). Individual can approach for better jobs from their
native. Marks and Spencer required to adopt such method and techniques which aid them in
getting high financial gain in improved way.
SECTION 2: LITERATURE REVIEW
It refers to scholar paper that represents relevant information related to research topic. It
is refer as simple summary which generally used in company's structure and also further
combined with the brief and stated topic. In this section, there are different writers and learners
who are given their reviews and thoughts about investigation topic or theme (Herrera, 2015). It is
considered as a secondary tool which are not utilised to record new and real enquiry of work.
Importance of globalisation in increasing business growth
From views presented by Noe, (2017) Globalisation refers to the most essential concept
that have contributed in the business growth of corporate world. The concept of mainly
beneficial for large scale companies because they are having good financial background which
supports in expanding business at international scale. It is actually termed as the integration of
business entities, individual and government so that they can develop effectively with the support
of one another. Business expansion at global scale also allows companies to access advanced
technology, more number of customers, better resources etc. in order to maximise their
profitability. Globalisation can be defined as the integration of the world's people, government
and firms. In modern time period, globalisation is mainly the result or outcome of closer level in
worldwide trade which is called as bilateral trade agreements. Globalisation affects on all facet
of respective existence which includes food, belief, conveyance, communication, clothing and
music. It is important for increasing employment opportunities which help country people in

performing good work. Marks and Spencer spread out their enterprise transaction and its
functions in order to increase aid of number of group.
With the changing time, businesses emphasises on establishing their business enterprise
at international scale. This helps in enhancing business growth and sales level. People get more
occupation without having to relocation to different nations in searching of improved business.
With the increasing in free trade which has invest more money in developing countries so they
can easily achieve with desirable goals effectively (Lazzarini, 2015). An organisation can easily
transfer their information and data in order to achieving potential income and revenue. They
share vital information between business entities and individual in a rapid manner. It is providing
facilities for transporting right goods to customers according to their requirement. M&S can
expand its operations in another country that helps in acquiring attention of customers who are
buy their products.
Benefits and drawbacks of globalisation for an organisation
According to Namada, (2018) concept of globalisation has brought numerous of benefits
for business enterprises which helps them in expanding their business in easier manner. Mainly,
globalisation promotes different innovations and inventions done by the business associations
which is helpful in attracting more number of customers. It can also be said that innovation
provides quick boom to businesses which enhances their profitability as sales performance of
their product is higher than competitors. On the other hand, it has also been seen that concept of
globalisation has brought numerous of disadvantages for companies too. This is because,
whenever any company expands its business in international marketplace they not only face
problems from localise competitors but also from international competitors too. High
competition directly affects sale performance as well as profitability of company which becomes
major drawback for businesses working at international scale. Some of the main advantages and
disadvantage of globalisation experienced by Marks and Spencer while operating its business
activities at international scale are described as below:
Advantages:
 Increased occupation opportunities – In terms of growing globalisation, large scale
companies establishes their businesses in different nations. This increases occupation
possibility in places where people redeem themselves. Marks and Spencer can open new
branch in the country so this will be enhancing the chances of higher job opportunities for

individuals (Lasserre, 2017). With the help of globalisation, Individuals can grab
improved business without having to move towards one place to another in investigation
of suitable job.
 Increasing in free and fair trade – The quick raise in free trade open develops
opportunities for big investors so that they can put adequate amount of money for
developing nations. Marks and Spencer are formulated nations which have freedom to
regulate and work in processing nations. This will assist in enhancing free trade in order
to adopt advanced financial gain and revenue by offering desired services.
 High quality products – With the assistance of internationalisation, individuals can
approach high quality of products and services by respective company across the world.
Marks and Spencer should provide consumers higher quality in all of its range of
products so that they can select best commodity that are required and need by them.
Disadvantages of globalisation:
 Reduction in growth of employment – Advanced technological growth have reduced
requirement of employees as maximum work are now done with automated machineries.
This ultimately becomes the main reason for decline in growth of employment. For
Marks and Spencer, it is difficult to increasing in getting higher growth of employment
because they does not successfully establish their business in another country.
 Inequity – The term globalisation can be related with rising inequalities in wealth and
income. This can be analysed that growing rural or urban divides nations such as china,
India and Brazil. It can lead towards governmental and societal stress and financial
imbalance which will restrain improvement or success. There are many world's miserable
does not have way to common application and national goods.
Different strategies by which Marks and Spencer can improves their operational activities at
global market place
On the basis of view presented by Riasi, (2015) business organisation who plans to
expand its business activities at international marketplace requires to adopt different strategies
which are helpful in entering in a new marketplace. Some of the main market entry schemes or
strategies which can be reviewed by large scale companies are described as below:
 Partnership: This refers to the most important market entrance strategy in which business
enterprise collaborate with another company at the time of business expansion in

international marketplace. Here, main preference is given to localise company for foreign
country where they are planning to expand. This directly helps in resolving local issues
with the support of partners. Marks and Spencer can adopt this method while entry into
large market place in order to attract number of buyers.
 Licensing – It is the comparatively well-informed planning in which an organisation
transfer their rights to use of a merchandise or services to some other company (Voegtlin
and Scherer, 2017). Marks and Spencer can use this method to enter in another market so
this will assist them in growing concern dealings and its purpose to acquire high income.
SECTION 3: RESEARCH METHODOLOGY
3.1 Planning action research
It is often used to conduct investigation for resolving specific problem by taking actions
for gathering data and drawing valid outcome for same (Lasserre, 2017). The particular section is
valuable in developing knowledge on research problem in order to develop effective plan for the
same.
3.2 Mixed method proposal
In the current research, investigator have used mixed method approach for drawing valid
outcome for research. This method is the integration of both the qualitative and quantitative
approach. Usage method is supportive in investigating effectively as it not relying over single
method which ultimately increases value of research outcome.
3.3 Executive action research
Executive action research refers to the process that provide guidance to investigator for
developing effective plan by which research can get completed effectively without any issue. It
includes few steps which are supposed to be followed by every researcher. The plan simply
begins with identification of problems related topic, then gathering of information for same
research problem. After this, investigator organises and interprets overall information in order to
address then problem. Later, evaluation is done by investigator over obtained research. The
process repeats after completion in order to identify another problem and attain valid outcome
for the same.

Data collection
Data collection can be defined as the procedure of measuring, analysing, collecting and
gathering accurate insights for investigation by using standard validated tools and methods. An
investigator can evaluate their hypothesis on the basis of information aggregation tool. Primary
and secondary collection of data are two main types of data collection. Primary information is
the term which is utilised for assembling data. This type of information is attained directly from
first source by means of examination, surveys, observations and interviews. It is not subjected to
any processing or handling which is known as primary data of collection. On the other hand,
secondary data define as the data collected by someone other than user in which data is already
analysed and available by someone else (Eloranta and Turunen, 2015). There are some common
sources of secondary sources which includes different published and unpublished information,
magazines, newspaper, books, journals etc. In this, both primary and secondary data collection
method are adopted by researcher for collect accurate data and information.
Gantt chart
A Gantt chart is a graphical representation which help in describing and explaining
research project which clearly shows the relation between existing activities and functions in
better manner. It demonstrate regarding the vertical axis in which there are various list relates to
all tasks that can be performed effectively. The horizontal axis presents in given time period. It
will indicate the start and end date in which report has been completed.

The above described Gantt chart depicts that this investigation has around 9 activities.
These activities are interviews, questionnaire, observations, use of personal records, data
analysis, action research, focus group, surveys and blogs. This chart represents starting and
finishing date of every activity that is assumed by investigator in order to complete this research
in effective manner.
SECTION 4
4.1 Appropriate methods for a business research project
It is the method and instrument that is used in order to examine, processing, analyse and
selecting overall information related to specific topic of an investigation. It allow readers for
analysing & examining reliability and validity of research in better way. Along with this, it is
that type of research which is helpful in exploring and explaining entire process of performing
work in better manner (Saeidi, 2015). It is that examination where they are get best skills and
abilities appropriately.
Type of research
The research method can be refer as a systematic and scientific process which help in
collecting data, analysis, interpretation, compilation and implications that pertain any business
issues. It is divided into several categories as per the nature and purpose of this study. Qualitative
and quantitative research are two main types of research tools that are used by investigators for
analysing the research in effective manner. Here, qualitative research method includes statistical
and numeric data. On the other hand, Qualitative research method completely relies upon human
based perception that includes language, feelings, viewpoints, sound etc. The present research is
conducted with the usage qualitative method so that the obtained research outcome in rightful
manner.
Research Philosophy
It refers to belief and worth that is opted for collecting relevant information and facts for
completion of investigation study. There are main two kind of investigation philosophy i.e.
interpretivism and positivism. In positivism, an investigator regard the real situation that is
stabilised and it is evaluated with the help of subjective perception without interference of
process which are being addressed. Along with this, interpretivism contend with the subjective
analysis or representation and its engagement must be interpret in better manner. In the existing

report, researcher used positivism philosophy which is in gathering and assembling appropriate
facts and figures effectively.
Research approach
It is the process and program that belong with certain phase and it is predicted to explain
or describe data collection, analysis and interpretation. It is fully supported on investigation
creation which will assist in resolution major issues that are being addressed. Research approach
is an essential portion of technological survey or examination which help them in examining and
examining entire region. There are two kind of investigation approach which need to be executed
by researcher in better manner. Research approach are of two types which is inductive and
deductive approach. In this, inductive approach has develop and formulate theories and models
which are based on various types of predictions and models as per the results (Gutierrez,
Boukrami and Lumsden, 2015). They require to assembling and collecting correct facts and
figures in appropriate manner. Along with this, the main reason behind selecting deductive
research approach is to examine present numerical data in order to provide support to
observations and surveys.
Research Strategy
There are different kind of investigation methodology that can be established and it is
utilised for carry off and keep hierarchical constitution at different levels. For acquiring
advanced financial gain and profitableness, researcher need to adopt various schemes which can
be used for examining and analysing organisation goods and facilities. Along with this, it is
required for an investigator is to take required views and thoughts of participants regarding
particular subject. Various research strategy which can be utilised by researcher in order to
reaching with their project in better manner. There are different research strategy which includes
study, activity research, case examination, ground concept and ethnography (West, Ford and
Ibrahim, 2015). In addition to this, survey is useful in conducting discussion and interviews with
an respondents associated with specific research theme. Case study is not itself research
technique but an investigator needed to choose appropriate method of information accumulation
and this will help in examining foremost material of case study. Qualitative method involves
observations, interrogation, journal and personal notes. In this, action research can be applied in
order resolve major issue and use reflection method in solving problems. The survey is best
suitable method which can be used in order to assemble appropriate data and information.

Sampling
Sampling refers to procedure that can be used and applied in statistical investigation in
that researcher are select certain figure of observations which are selected from huge population.
In this section, research methodology is used for take small sample size from huge population
which rely on types of analysis that are being conducted but it may include some methods of
selection such as systematic selection and simple random selection. In this, sample members are
selected from total populations. Different types of sampling methods such as stratified, cluster
and simple random sampling (Kuratko, Hornsby and Hayton, 2015). The researcher select 40
participants that are providing their opinions and thoughts associated with the particular
investigation topic. At the period of selecting sampling among large population, company
manager can choose different tools such as simple random selection, random sampling and so
more.
Identifying research site and population
Research site define as the individual company that are accountable in order to
conducting the investigation at particular location. An investigator are choose such places and
location where investigation is conducted with their chosen respondents. They are analysing
various participants opinions and thoughts regarding particular research theme. Investigation site
refer to the place where an researcher necessitate to doings enquiry in suitable way. Different
kind of enquiry sites and locations such as medical building, corporations and field research
(Gurung and Prater, 2017). This is required for an investigator is to adopt various components
for performing business in order to range with possible outcome.
4.2 Consider cost, access and ethical issues
Ethical consideration is critical factor in an investigation. It can be specified as one of the
most essential part of the research. It has common undertaking for associations or corporations in
order to search every field. Along with this, it can be examined that it is necessary part that can
be utilised for assured various standards or criteria on experts which can be assembled data in
proper manner (Porter, and Kramer, 2019). They are develop and formulate proper determination
for selecting accurate prime and it is display with individual data from different responsive. Also,
it is mandatory for investigator to conduct research within the provided cost so that project does
not get affected. This can be effectively done by using available resources in effective manner.

SECTION 5: RESULTS AND ANALYSIS
5.1 Apply appropriate analytical tools to analyse data
It is the process of converting, examining, cleansing and modelling information and assist
in devising conclusion. Data analysis has aggregate information and formulation which
encompassing various techniques under assortment of names, and it is used in various business,
science and social science domains. Data analysis play an essential function in developing
judgement and it will help businesses to operate and regulate in the market place. It is that
method which mainly centering on modelling and knowledge exploring for prognostic instead of
strictly prescriptive function at the time of business intelligence which covers information
analysis that relies heavily on collection. It is used for investigator in order to collect and gather
correct data and information in better way (Gurung and Prater, 2017). This is the procedure
which help in evaluating collection by using analytic and formal intelligent to analyse each
element of the data render. This type of investigation has been accomplished when management
investigation experimentation. They are gathered, collected and reviewed various data in order to
find out valid judgement. There are different type of particular data analysis method or
technique, some of which include data production, text analytics, data visualisation and business
ability.
QUESTIONNAIRE
Q.1. Do you have knowledge about role of globalisation ?
 Yes
 No
Q.2. What are the issues faced by Marks and Spencer while enter in the new emerging market
place ?
 Political impact
 Cultural indifference
 Technological change
Q.3. Does globalisation assist in providing large number of employment opportunities ?
 Agree
 Disagree

Q.4. What is the importance of globalisation for an organisation ?
 Easily reach with desired customers
 Increased growth
 Improve goodwill
Q.5. Do you think globalisation help in easily flow information from one country to another
nation's people ?
 Yes
 No
Q.6. Which is the appropriate technique used by Marks and Spencer ?
 Social media
 Facebook
 Instagram
Q.7. What are the different ways through which M&S can easily enter into new market place ?
 Licensing
 Franchising
 Joint venture
Q.8. Is globalisation assist in gaining competitive advantages for an organisation ?
 Agree
 Disagree
Q.9. How to overcome different issues which are arise by globalisation for an organisation ?
 Update technology at regular basis
 Follow rules and regulations
Q.10. Provide recommendations to MNCs through which they can deal with difficulties faced
by them while globalising their business activities.

Q.1. Do you have knowledge about role of
globalisation ?
Frequency
 Yes 30
 No 10
Yes No
0
5
10
15
20
25
30
30
10 Column B

Q.2. What are the challenges faced by Marks
and Spencer while enter in the new emerging
market place ?
Frequency
 Political influence 15
 Cultural indifference 15
 Technological change 10
15
15
10
Political influence
Cultural indifference
Technological change

Q.3. Does globalisation assist in providing
large number of employment opportunities ?
Frequency
 Agree 35
 Disagree 5
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column B

Q.4. What is the importance of globalisation
for an organisation ?
Frequency
 Easily reach with desired customers 10
 Increased growth 15
 Improve goodwill 15
10
15
15
Easily reach with desired
customers
Increased growth
Improve goodwill

Q.5. Do you think globalisation help in easily
flow information from one country to another
nation's people ?
Frequency
 Yes 32
 No 8
Yes No
0
5
10
15
20
25
30
35
32
8
Column B

Q.6. Which is the appropriate technique used
by Marks and Spencer ?
Frequency
 Social media 20
 Facebook 10
 Instagram 10
20
10
10
Social media
Facebook
Instagram

Q.7. What are the various ways through which
M&S can easily enter into new market place ?
Frequency
 Licensing 10
 Franchising 15
 Joint venture 15
10
15
15
Licensing
Franchising
Joint venture

Q.8. Is globalisation assist in gaining
competitive advantages for an organisation ?
Frequency
 Agree 30
 Disagree 10
30
10
Agree
Disagree

Q.9. How to overcome different issues which
are arise by globalisation for an organisation ?
Frequency
 Update technology at regular basis 35
 Follow rules and regulations 5
5.2 Apply appropriate analytical tools to analyse research findings
Update technology at regular basis
Follow rules and regulations
0
5
10
15
20
25
30
35
35
5
Column B

Theme 1: Role of globalisation
Interpretation: globalisation is play an crucial function in communicating and
interacting with their customers whether they are belong to national as well as worldwide level.
This will aid in examining global areas where they try to establish their enterprise transaction
and its purpose. 30 people have agreed on the statement where they are analysing role of
globalisation which aid them in succeed and keeping business functions and its operations in
effective way manner. Other 10 said no because, globalisation is not examining the role in order
to achieving business operations.
Theme 2: Challenges faced by Marks and Spencer while enter in the new emerging market
place
Interpretation: 15 responder who are agree believes political influence is the leading
issue that is experienced by businesses. Other 15 responsive said cultural indifference is another
main issue which impact on business operations while enter in the new marketplace. Rest of the
10 respondents have expressed that technological changes is the challenge which are faced by
marks and spencer in the market place.
Theme 3: Globalisation assist in providing large number of employment opportunities
Interpretation: globalisation is the procedure that can be used for easy expand their
enterprise transaction and its activities in large market place. This will lead to development of
employment. There are approximately 35 participants said that they consider globalisation assist
respective organisation in order to render number of employ chance to the nation people. There
are about 5 responder who they think sometime globalisation does not aid company in grow
enterprise transaction at global areas.
Theme 4: Importance of globalisation for an organisation
Interpretation: globalisation is very important method for an administration in order to
range with desirable goals in better manner. 10 contestant who are agree on that globalisation is
importance for reaching with potential buyers. The 15 respondents who are think that it is
essential for increasing growth and success level. Leftover, 15 respondents believes that it is
essential for company is to make improvement in goodwill and reputation in the market place.
Theme 5: Globalisation help in easily flow information from one country to another
nation's people

Interpretation: as per above stated tabular array, globalisation help marks and spencer in
easily make contact with desired customers. This will help them in easily flow information and
data from one country to another in best possible way. 32 participants who favours globalisation
assist firm in order to transfer appropriate information and data effectively. Remaining of the 8
respondents are said no for this evidence in which sometime globalisation does not easily convey
data and required information from one nation to another country people.
Theme 6: Appropriate technique used by Marks and Spencer
Interpretation: Different techniques used by marks and Spencer organisation in order to
increase aid of maximum customers. 20 responder who are said that social media method is
helpful in approaching with national and worldwide buyers towards their goods or services.
Other 10 respondents expressed that Facebook is the method which assist in attracting maximum
customers. Remaining of the 10 participants are agree on that marks and spencer are use
instagram technique which assist them in providing full details and information about respective
firm goods and services.
Theme 7: Various ways through which M&S can easily enter into new market place
Interpretation: different strategies and structure by which m&s can enter into new
market place. 10 responsive agreed on that statement in which licensing is the tool that help
organisation in attaining organisational goals. 15 participants have expressed that franchising is
that technique which help firm in expanding their enterprise dealings and its purpose effectual
manner. Along with this, 15 respondents believes that company required to use joint venture
strategy which aid them in increasing goodwill of the firm.
Theme 8: Globalisation assist in gaining competitive advantages for an organisation
Interpretation: globalisation is that method which assistance organization in easily
interacting and communicating with their country people, government and organisations. There
are around 30 responder who are accept on that evidence in which they consider globalisation
help in gaining competitive advantages for a firm. 10 participants are said that sometime
globalisation does not aid them in getting high competitive benefits in improved way.
Theme 9: Overcome different issues which are arise by globalisation for an organisation
Interpretation: there are different issues and problems which occurs while growing
enterprise dealings at global level. Different ways by which an organisation can overcome such
issues which arise due to globalisation such cultural indifference and change in technology.

There are approximately 35 participants who think for get over with such issues company need
to update and upgrade technology at regular basis. Rest of the 5 participants are said that marks
and Spencer required to precede all regulation and norms in better way.
SECTION 6: COMMUNICATE OUTCOME TO STAKEHOLDERS
Covered in PPT
SECTION 7: REFLECTION
7.1 Reflect on effectiveness of research methods
While conducting this research, I have used various research methods for attaining best
possible outcome for it. In this, I have given preference to mixed method of research approach in
order to obtained more valuable results. Also, I have also used both the primary and secondary
method of data collection for gathering maximum information. In primary method I have used
questionnaire. Whereas, in secondary method I have used books, journals, online articles etc.
Usage of all these methods have supported in gathering relevant information for the given topic
within the provided time frame.
7.2 Reflect on the effectiveness of concepts
This investigation has developed my own knowledge on research topic “Benefits and
drawbacks of global business environment for multinational organisation”. From this
investigation, I got to know that globalisation is an effective concept for all businesses but along
with its benefits it also brings numerous of drawbacks for the companies too. The main drawback
identified by me is high competition which directly places impact over their sales performance as
well as profitability. There are various promotional techniques which assist in promoting
combination of different products belongs to different era among buyers such as Instagram,
social media, Facebook and others. It is that method which assist them in reaching with desirable
targets in rightful manner. This is necessary for an organisation is to develop and formulate
effective services that is helpful in grabbing attention of customers. Globalisation is integration
and consolidation occurs from the reciprocation of the global views, thoughts, content and other
feature of civilization.

7.3 Alternative research methodologies
As per my own experience I will surely prefer interview method as an alternative
methodology for my next research conducted on the similar kind of topic. Interview method is
far better then questionnaire method as it includes open ended question will allow respondents to
present their actual knowledge on question without any boundation. This ultimately contributes
in grabbing accurate information from respondent which leads to attainment of valid outcome.
7.4 Consider lessons learnt in view of the outcomes
From this investigation, I have learnt that every time prediction does not work well. They
might work in wring direction too. This is because, while observing topic of research I thought
everyone will provide equivalent support to it as the topic is interesting. But, in actuality many
respondents have ignored my questions and given fake answer to me as according to them it is
the time consuming activity. Thus, I have learned that no matter how interesting the topic is but
it is important for every investigator to present it in front of respondent in such a manner which
influences them to place their maximum efforts.
SECTION 8: BIBLIOGRAPHY
Laszlo, C. and Cescau, P., 2017. Sustainable value: How the world's leading companies are
doing well by doing good. Routledge.
Eloranta, V. and Turunen, T., 2015. Seeking competitive advantage with service infusion: a
systematic literature review. Journal of Service Management, 26(3), pp.394-425.
West, D.C., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive advantage.
Oxford University Press, USA.
Gurung, A. and Prater, E., 2017. A research framework for the impact of cultural differences on
IT outsourcing. In Global sourcing of services: strategies, issues and challenges (pp.
49-82).
Voegtlin, C. and Scherer, A.G., 2017. Responsible innovation and the innovation of
responsibility: Governing sustainable development in a globalized world. Journal of
Business Ethics, 143(2), pp.227-243.
SECTION 9: APPENDIX

REFERENCES
Books and Journals