Boots Ltd: Comprehensive Analysis of Global Business Environment

This report provides a comprehensive analysis of Boots Ltd. within the global business environment, utilizing a SWOT framework to assess the company's strengths, weaknesses, opportunities, and threats. It further explores the operational impact of key drivers identified in the SWOT analysis, focusing on functional areas such as marketing and human resource management. The report highlights the challenges faced by Boots Ltd., including those related to the COVID-19 pandemic, and suggests strategies for improving profitability and market share through global expansion and effective decision-making. This detailed analysis offers valuable insights into the strategic considerations for Boots Ltd. in navigating the complexities of the global market.

Global Business Enviroment

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
SWOT analysis..................................................................................................................................3
Operational impact analysis...............................................................................................................4
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6

INTRODUCTION
Global business environment refers to the environment of the different sovereign
countries which used to have affect and influence on the decision- making of the resources.
This project is based on the Boots organization which is the type of Footwear Company. This
report will outline the SWOT analysis and operation impact analysis of the organization.
MAIN BODY
SWOT analysis
SWOT analysis I the framework which used to describe the competitive position of
the company and used to develop the strategic planning (Elaborative SWOT Analysis of Boots
Ltd, 2022). The SWOT analysis of the Boots is as follows:
Strengths: The strength of the company is used to distinguish the company and
provide the competitive advantage to the company in order to increase the market share of the
company (Ervural and et.al., 2018). The company used to have special relationship with
their customers by having strong research and development in the market. Boots used to have
effective rewarding marketing and has wholesale distribution in different countries. The
company used to sell and offer the wide range of items in the market.
Weaknesses: The Company’s weaknesses are the things that must be improved by the
company in order to compete in the market. By having some strength the company used to
have some weaknesses too (Cherunilam, F., 2021). In order to globalise the company has
some flaws which decreases the profitability of the company. This is because as the company
has less retail stores in the market. The company need for the reliable and good campaign
management in the areas where the boots are lying behind. Due to lack of stores as compare
to other retail brands the company used to face lots of competition in the market and
decreases the profitability of the company.
Opportunities: These are the areas in which the company puts efforts in order to
improve the results, sales and basically the profits of the company (Möller, Nenonen and
Storbacka, 2020). There are some opportunities of the Boots Ltd. In order to increase the
results and profitability in the market and to have the expected results the company must
follow some strategies (Farr and Bailey, 2019). The common is having the potential in order

to expand its operations in the different countries. The company must focus on the ideas in
order to look for some fresh and new ideas in order to manufacture its products. Boots ltd.
Tap the emerging countries in order to have better global operations and this leads to increase
the product portfolio and have different brands for the customers. By expanding its stores in
the different market makes the company to earn the profits. The company can use the new
technology for having faster production.
Threats: The threats are the external factors which used to have bad impact on the
company’s growth. The low cost of the products are used to make the low quality of the
products and make the customers to avoid purchasing those products of the company. The
substitutes and the copy products used to decrease the profitability of the company (Gallego
and et.al., 2018). Boots ltd. must consider their regulatory cost which used to have a bad
impact on the revenues of the company as pandemic has affected a lot.
Operational impact analysis
Operational impact analysis is the analysis which used to determine the impact of loss
on the operational or on the technological resources. By identifying and analysing the
implications the company can make the change on the loss made by them. From the above
SWOT analysis it has identified some key drivers which have an impact on the functional
areas of the firm (Gallego and et.al., 2018). It is very important for the company to have the
operational analysis as it makes the company to identify the areas where they are lacking. The
key drivers are identified which use to make the loss and because of pandemic it has affected
the decision- making related to the online market which can be improved.
Marketing: Marketing are the activities which used to define the set of instructions
and the processes which helps in communicating, delivering, and having the exchange of
offers with the customers in the market (Yuba, Novaes and de Soárez, P, 2018). In the above
analysis it has identified that the company has threat in order to earn the profits at the time of
pandemic. With happening of the COVID the offline stores and online shopping of the people
were closed which has affected the profitability of the company. With the opening of the
mallet the company can expand its market globally.
Human resource management: HRM is the strategic approach to the company in order
to have the effective and efficient management of the members in the organization. This
helps the organization in order to gain the competitive advantage in the market and it is help
to increase the performance of the staff and make the good strategic decision. It is identified

that the company used to expand its market online and globally so the company has to make
the various decisions related to the management (Handa and Garg, 2018). The Human
resource management used to have the good decisions in order to expand its market globally.
As it is the responsibility of the management in order to make good decision for the
company. By making the food and innovative strategies the company can expand its market
and earn good profits. This key deriver has affected the operation impact of the organization
(Hajizadeh, 2019). By expanding its market and taking good decision the company can
increase its profits and market share.
CONCLUSION
From the above report it is concluded the global business environment which makes
the company to know about globally. The above report concluded the SWOT analysis of the
company which used to define the Strengths, weaknesses, opportunities and threats. The
SWOT will help the company to identify the opportunity and overcome with the threats in the
global market. Further it describes the two functional areas having impact with the key
drivers identified in the SWOT analysis. The functional areas are the marketing and the
human resource management.

REFERENCES
Books and journals
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Ervural, B.C. and et.al., 2018. An ANP and fuzzy TOPSIS-based SWOT analysis for
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Farr, M. and Bailey, D., 2019. Uniting business continuity management and operational risk
management. Journal of business continuity & emergency planning. 12(4). pp.294-
300.
Gallego, C. E. V. and et.al., 2018. Analysis of air traffic control operational impact on
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C: emerging technologies. 95. pp.883-903.
Gallego, C. E. V. and et.al., 2018. Analysis of air traffic control operational impact on
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C: emerging technologies. 95. pp.883-903.
Hajizadeh, Y., 2019. Machine learning in oil and gas; a SWOT analysis approach. Journal of
Petroleum Science and Engineering. 176. pp.661-663.
Handa, H. and Garg, A., 2018. Approach to reduce operational risks in business
organizations. In Information and Communication Technology for Sustainable
Development (pp. 123-131). Springer, Singapore.
Möller, K., Nenonen, S. and Storbacka, K., 2020. Networks, ecosystems, fields, market
systems? Making sense of the business environment. Industrial Marketing
Management. 90. pp.380-399.
Yuba, T. Y., Novaes, H. M. D. and de Soárez, P. C., 2018. Challenges to decision-making
processes in the national HTA agency in Brazil: operational procedures, evidence
use and recommendations. Health research policy and systems. 16(1). pp.1-9.
Online
Elaborative SWOT Analysis of Boots Ltd. 2022. [Online]. Available through: <
https://iide.co/case-studies/swot-analysis-of-boots/>