Holmes Institute: Global Business Environment Report, HC3031, T1 2019

This report provides an in-depth analysis of the trends in the global business environment, focusing on the increasing complexities of international trade and the challenges faced by companies. It discusses the impact of globalization, geopolitical tensions, and the rise of protectionist measures like tariffs. The report examines the significance of CAGE factors (Cultural, Administrative, Geographical, and Economic) in international market entry and the importance of adapting strategies to local market conditions. It explores how companies can address challenges by focusing on local markets, building local leadership, redesigning organizational structures, and optimizing the value chain. The report also highlights the significance of research and development and the need to understand CAGE factors for successful market positioning. The conclusion summarizes the challenges and the strategies that companies must implement to navigate the evolving global business landscape.