This research proposal outlines a study analyzing the global business environment in the context of a multinational organization, specifically H&M. The research aims to identify the concept of globalization, determine its benefits and drawbacks, and analyze methods for H&M to mitigate the negative impacts of global business environmental challenges. The proposal details the research objectives, rationale, literature sources, activities, timelines, research approaches (inductive and deductive), and methodologies (quantitative). The research will employ a quantitative research methodology. The proposal also includes a research ethics approval form, detailing participant recruitment, consent, data storage, and ethical considerations. The student will use inductive approach and stratified sampling. The document outlines the activities to be carried out during the research project. The research will take approximately 25 days to complete. The proposal also includes a Gantt chart to illustrate the timeline. The research is designed to provide a comprehensive analysis of H&M's operations within the global business environment.