Bucks Uni BM413: Global Business Environment Portfolio Papers 2-4

This portfolio assignment, completed for the BM413 Global Business Environment module, examines several key aspects of international business. Portfolio 2 discusses how emerging economies present opportunities for global expansion, highlighting the role of foreign direct investment and the benefits for both emerging nations and international companies. Portfolio 3 analyzes the rising risks faced by social media firms like Facebook, Twitter, and Instagram due to government regulations, particularly focusing on the impact of the General Data Protection Regulation (GDPR). Portfolio 4 explores how governments use fiscal and monetary policies to stimulate economic activity and growth, using the United Kingdom as a case study. The assignment uses research and examples to support its arguments, offering insights into the dynamics of the global business landscape. The assignment includes an introduction, main body, and conclusion for each portfolio, along with a list of references.

Portfolio

Contents
Portfolio2 - Discuss and interpret how emerging economies are presenting opportunities for global
expansion for businesses.............................................................................................................................3
Introduction.................................................................................................................................................3
Main Body...................................................................................................................................................3
Discuss the emerging economies as a successful opportunity for global investments:............................3
Conclusion...................................................................................................................................................4
References...................................................................................................................................................4
Portfolio 3 – Summarize the rising risks global social media firms such as Facebook, Twitter and
Instagram, face from proposed or actual government regulation and explain the possible impact this could
have on the firm...........................................................................................................................................5
Introduction.................................................................................................................................................5
Main Body...................................................................................................................................................5
The impact of new General Data Protection Regulation (GDPR) on Facebook.......................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................6
Portfolio 4 – Explain, using examples from your own research, how Governments use both fiscal and
monetary policies to stimulate economic activity and growth using trickledown economics......................7
Introduction.................................................................................................................................................7
Main body...................................................................................................................................................7
The role of using fiscal and monetary policy in United Kingdom...........................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................8

Portfolio2 - Discuss and interpret how emerging economies are presenting
opportunities for global expansion for businesses.
Introduction
Emerging economy is considered as market or nations which have some characteristics of
a developed market or country but it didn’t fully meet its standard. The main importance of
emerging economy is that they provide huge opportunity to expand business and increasing
GDP. There are several counties which are considered as emerging economies such as South
Korea, Poland, Mexico, India, China, Egypt, Iran, Turkey, Pakistan, Saudi Arabia and many
more (Iwasaki and Kočenda, 2020). These all nations have different GDP rate such as expected
GDP rate of Mexico is to reach 1230.00 USD Billion by the end of 2020 where as South Korea
GDP in 2019 is $334,977 million and they are expected to expand it by 2.4 percent by the end of
2020.
Main Body
Discuss the emerging economies as a successful opportunity for global investments:
Foreign direct investment is determined as an investment in the form of controlling
ownership in a business unit in one nation by having an entity based in another nation. Due to
this there is distinguished from a foreign portfolio investment by a concept of direct access.
There are several roles which played FDI in the development of emerging countries such as it
inflows add to the funds for investment as well as it also helps in enhancing growth and
structural transformation. The two nations which provide opportunities to the international
companies to come as well as investment are Brazil and South Africa as they provide benefits to
companies for expanding their business in their economy as that help in increase GDP (Taking
Advantage of Emerging Market Opportunities, 2020). In addition to this countries which are
benefited from policies of internationalization are Iran and India because through it other firm
come and their business in respective nation which provide job opportunities as well as it also
help in increasing economy condition of nation. Along with this global business expansion also
help in enhancing GDP of country which leads to several benefits such as increase job
opportunities, competitive advantage at world marketplace, improve leaving standard of people

and many more. Emerging economy also impact on the nation’s per capital income because it
directly leads to increase in opportunities which improve society leaving standard (Lepers and
Serrano, 2020). Moreover, it also provide opportunity in which other countries companies can
expand their business in their nation so that they economy condition get improved and become
effectively.
Conclusion
By analyzing above mentioned points it can be summarized that around the world there
are numbers of countries which are considered as emerging economies such as Mexico, India,
China, Egypt, Iran, Turkey, Pakistan, Saudi Arabia and many more. These all economies provide
opportunities to other nations that they come and expand their business in their nation. This is so
because through it they able to attain several benefits such as increase GDP, generate more
employment opportunities, improve leaving standard of society, lead to foreign direct investment
and many more. So it is considered that emerging economies plays major role in the expansion
of business at the global level.
References
Books and Journals
Iwasaki, I. and Kočenda, E., 2020. Survival of service firms in European emerging
economies. Applied Economics Letters. 27(4). pp.340-348.
Lepers, E. and Serrano, A. S., 2020. Decomposing financial (in) stability in emerging
economies. Research in International Business and Finance. 51. p.101068.
Online
Taking Advantage of Emerging Market Opportunities. 2020. [Online]. Available through:<
https://velocityglobal.com/blog/taking-advantage-of-emerging-market-opportunities/ >.

Portfolio 3 – Summarize the rising risks global social media firms such as
Facebook, Twitter and Instagram, face from proposed or actual government
regulation and explain the possible impact this could have on the firm.
Introduction
Social media is considered as platform which is used by a person or an organization in
order to develop connection with friends, family or customers. But there are several illegal
activities are conducted on the social media due to which government develop several rules and
regulation (del Fresno, 2020). This will include no individual under 18 years can make social
media account; there is certain rules which they need to follow, government also band account
who post inappropriate information. There are several importances of these regulations which are
developed by government such as them able to minimize criminal activities as well as it also able
to provide safety because now no one can copy any one picture as it comes under personal
safety.
Main Body
The impact of new General Data Protection Regulation (GDPR) on Facebook
The general data protection regulation is considered as data privacy regulation which is
designed to give citizens of EU a great control of how as well as when they protect, collect and
share their personal data. There are numbers of benefits which are gain by general data
protection regulations such as it inspire confidence, lead to effective marketing to engage
audiences, enhance experiences of users and many more. In addition to this there are several
features of general data protection regulations which enhance experience of users on social
media like facebook, instagram, twitter, whats app and many more such as it increase privacy of
users (Sun, 2020). Moreover, it provide safety on authority over the personal data as well as it
control uses internet experiences so that they not conduct any illegal activities with other
account, image and information. Due to this regulation now social networking sites like facebook
enhance their feature according to which another user cannot save as well as screenshot others
pictures or profile picture. In addition to this, it will also provide opportunity to users that they

can block someone account from their account as well as they can also report their activities to
site then social media like facebook take legal action as well as they block their account.
Conclusion
By analyzing above mentioned point it can be conclude that in today’s time every person
as well as companies are using social media on daily basis for several activities such as make
connection, promote business, generate awareness and many more. There are several social
media platform such as facebook, twitter, instagram and many more and there are several safeties
and securities occur while using it. In order to this government develop General Data Protection
Regulation which helps in providing safety as well as security of someone personal information
and image. Along with this, it is responsibilities of these firms to steps in order to protect user’s
personal information and pictures.
References
Books and Journals
del Fresno, M., 2020. We the new media: The disruption of social media in interpersonal and
collective communication. In Media Controversy: Breakthroughs in Research and
Practice (pp. 138-157). IGI Global.
Sun, H., 2020. Global Social Media Design: Bridging Differences Across Cultures. Oxford
University Press.

Portfolio 4 – Explain, using examples from your own research, how
Governments use both fiscal and monetary policies to stimulate economic
activity and growth using trickledown economics.
Introduction
Fiscal policy is the methods by which a legislature alters its spending levels and
assessment rates to screen and impact a country's economy. It is the sister system to monetary
strategy through which a national bank impacts a country's cash gracefully (Chan,2020). On the
other hand monetary policy is the approach received by the monetary authority of a nation that
controls either the loan cost payable on momentary getting or the cash flexibly, frequently
focusing on swelling or the financing cost to guarantee value soundness and general trust in the
money. The respective report is based on the analysis of fiscal and monetary policy of United
Kingdom.
Main body
Monetary policy impacts the cash flexibly in an economy, which impacts loan costs and
the expansion rate. It also impacts business development, net fares, work, the expense of
obligation and the general expense of utilization as opposed to sparing—all of which straight
forwardly or by implication sway total interest. There are several benefits of respective policy
such as it builds liquidity to make monetary development. It decreases liquidity to forestall
expansion. National banks use financing costs, bank save prerequisites, and the quantity of
government securities that banks must hold (Sharma, 2020). On the other hand fiscal policy
benefit is that it helps in modifying tax rate as well as public spending. This will also enhance
spending in the result of lower taxes by the nation government. This will help companies in
growing their business as well as sustaining in particular nation for long time.
The role of using fiscal and monetary policy in United Kingdom
Monetary policy of respective country aim is to low inflation that is related to CPI 2 %
+/- 1. This is so because it considered an essential factor which enables higher investment in the
long period of time. In addition to its aim is to stable economic growth by maintaining and

managing a sustainable rate of economy growth as well as it help in keeping low rate of
unemployment (UK Monetary Policy, 2020). In order to manage monetary policy Bank of
England set monetary policy committee for developing policies as well as they are independent
in setting interest rate. On the other hand in order to maintain fiscal policy, government of United
Kingdom develop structure according to which they are increasing several sectors such as North
Sea Oil, gas and many more. They are also planning to growth of self employment and many
more.
Conclusion
By analyzing above mentioned points it can be summarize that for every nation it is
essential to develop and maintain effective fiscal as well as monetary policy because through it
they able to enhance their monetary condition as well as it will also help in growing business
opportunities. For this it is essential for government to develop policies according to their
economic conduction as well as they also need to consider their society condition.
References
Books and Journals
Chan, Y. T., 2020. Are macroeconomic policies better in curbing air pollution than
environmental policies? A DSGE approach with carbon-dependent fiscal and monetary
policies. Energy Policy. 141. p.111454.
Sharma, N. K., 2020. Unit-21 Fiscal and Monetary Policies: Growth and Stabilisation. Indira
Gandhi National Open University, New Delhi.
Online
UK Monetary Policy. 2020. [Online]. Available through:<
https://www.economicshelp.org/macroeconomics/monetary-policy/>.