Global Business Environment Portfolio: International Business

This portfolio provides an in-depth analysis of the global business environment, examining the impacts of governmental regulations and economic policies on international businesses. The first section analyzes the impact of the General Data Protection Regulation (GDPR) on Facebook, highlighting the challenges and adjustments required for compliance. The second section assesses the influence of President Trump's economic approach on the United Kingdom, particularly concerning Brexit and trade relations. Finally, the portfolio explores the role of emerging economies in business expansion, using examples of Gillette and Tesco to illustrate opportunities in markets like India. The portfolio provides insights into the complexities of international business and the importance of adapting to global changes.

GLOBAL BUSINESS
ENVIRONMENT PORTFOLIO

Table of Contents
A.......................................................................................................................................................1
An Introduction......................................................................................................................1
Impact of new General Data Protection Regulation (GDPR) on Facebook...........................1
Conclusion..............................................................................................................................2
List of References...................................................................................................................3
B.......................................................................................................................................................4
An Introduction......................................................................................................................4
Impact of Trump's approach upon foreign economies (United Kingdom)............................4
Conclusion..............................................................................................................................5
List of References............................................................................................................................6
C.......................................................................................................................................................7
An Introduction......................................................................................................................7
Role of emerging economies on business expansion (opportunities) at international level...7
Conclusion..............................................................................................................................7
List of References............................................................................................................................8

A.
An Introduction
Social media firms that are performing at international level like Twitter, Facebook and
Instagram basically goes through a range of risks and these takes place because of amendments
that takes place in actual government regulations (De Hert and Papakonstantinou, 2016). It has
been analysed that, every single country consist with different range of different rules and
regulations and changes among them creates uncertainties. Therefore, it can be said that business
organisations coming under social media that are performing at international level, needs to
focus upon all the amendments and work accordingly so that to remove all the risks that are
present in business world.
Impact of new General Data Protection Regulation (GDPR) on Facebook
With the help of above mentioned information, it can easily be said that there are ample
number of laws which impacts upon social media firms. In the same way, there is an act in
United Kingdom named as General Data Protection Regulation, 2016 (GDPR), which majorly
affected many social media business organisations like Facebook which is one of the world’s
most popular advertising platforms. On the other hand, sweeping protections because of many
things like Brexit and more over approaches like Trump's decisions has basically affected data
protections policies. There was a time came where United States has requested to keep there data
more protected because of the elections which affected laws of United Kingdom as well, in the
same way, GDPR of 2016 also got changed at the same time and in this way, Facebook has to
change all the policies which it developed for both the nations for storing data, and target
prospects.
On the other hand, Facebook is continuously working in European Union in more than
28-member countries, which means, company has been one of a data controller, therefore, any
change among the acts like GDPR need proper focus by Facebook so that they do not break
rules. Under the Articles 17 & 18 of GDPR give data subjects more control over personal data
that is processed automatically, it means Facebook has to focus on the personal data which has
been shared by users so that they do not go through any trouble until and unless they shared it at
public level (Carey, 2018). Along with this, all the changes made by United Kingdom needs
proper focus through which maximum benefits by Facebook can be gained..
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Conclusion
With the help of above mentioned report, it can be concluded that business organisations
that are coming under social media industry and performing at international level requires proper
attention over all the changes that government of a country is making in its legal rules and
regulations. This could help a business organisation in taking right decisions as per the
requirements in specified time frame.
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List of References
Books and Journals
De Hert, P. and Papakonstantinou, V., 2016. The new General Data Protection Regulation: Still a
sound system for the protection of individuals?. Computer law & security review. 32(2).
pp.179-194.
Carey, P., 2018. Data protection: a practical guide to UK and EU law. Oxford University Press,
Inc..
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B.
An Introduction
President Trump's approach to economic policy has affected immensely, it can be said
that there was a statement which was given by Theresa May which was related to election of
Donald Trump as US president was deliberately careful, and could also be considered as a
specific reason or reaction which was affected by Downing Street which was strategically
important partner with United Kingdom (How Donald Trump Will Influence Britain Now He's
Actually President, 2017). Along with this, it can also be said that companies would require to
make alterations as per the decisions that were made by President Trump because when decisions
came in front and build up uncertainties and impacted on overall performance level of economic
conditions of United Kingdom.
Impact of Trump's approach upon foreign economies (United Kingdom)
Brexit and the European Union:
It can be said that, President Trump's approach over here has already spoken to a string
of world leaders before a call with the prime minister may be first suggestion that the UK cannot
necessarily expect fast-track access to a Trump White House, and May is not obviously a close
personal ally at this early stage which means companies would require to make alterations
among there (Noland and et. al., 2016.). The UK has long claimed, or liked to think, it enjoys a
special relationship with the United States. But the election of Donald Trump, a man from
outside the traditional political establishment, is likely to herald a shake-up in Anglo-American
policymaking. Guardian writers analyse some of the potential impacts.
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Based on the above mentioned graph, it can be said that United States is the United
Kingdom's largest export partner and if it is talked about, importing then basically US is being
considered as the nation coming on to the 2nd position. It is found that, due to Trump,
approximately £30 billion was the worth came in front of exporting goods and services to the US
each year (Noland and et. al., 2016). Along with this, early signs of Brexit showed that, United
Kingdom has carried a positive attitude towards all the decisions that were coming in front. At
the same time, Trump has kept its focus on dealing with United Kingdom and again, Trump has
appeared relaxed about Russian President Vladimir Putin. Here, this can easily be considered
that Trump taken it as an asset, not a liability, because in present time public of United Kingdom
has a horrible relationship with Russia, because this nation basically helps in fighting with ISIS.
This was taken as an advantage by Donald Trump which played a crucial role for him at the
same time.
Conclusion
With the help of above mentioned content, it can easily be said that President Trump has
played a crucial role in both European Union and in United Kingdom as well because Brexit took
place just when America was heading towards elections. With the help of this, it can easily be
said that business organisations that are continuously grabbing a good position in the market has
become a reason of building a real strong economy.
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List of References
Books and Journals
Noland, M. and et. al., 2016. Assessing trade agendas in the US presidential campaign. Peterson
Institute for International Economics.
Online
How Donald Trump Will Influence Britain Now He's Actually President. 2017. [Online].
Available through: <https://www.huffingtonpost.co.uk/entry/how-donald-trump-will-
influence-britain-now-hes-actually-president_uk_587d03b7e4b04a8bfe6b2b48?
guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAA
BtGeVEFkYwAqj3khSeUNBGW3sx38HUkCBDY4EtNh--mmO_NvhcL7QJApGB-
LKXMh49gxXaXR5wqsMuu9GeUXry49kiSAwmr5RwFUlqW2rOLDwULu_2rVT9C
SU-sjKMVZs97cHrsto_dRj3778y7RV55qOliZKy1-heUDmsTNu07&guccounter=2>.
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C.
An Introduction
In present time, every single business organisation is looking forward to expand its
business at international level (Noe and et. al., 2017). Here, emerging economies has given
ample number of opportunities to the business organisations so that to could expand business at
international level. Gillete an American brand of safety razors and other personal care products
has also kept its focus on business expansion which means company is focusing on different
emerging economies like Brazil, China, India and many more. With
Role of emerging economies on business expansion (opportunities) at international level
In present time, it is being analysed that revenue of big firms relative to GDP in these
economies almost tripled from 22% between 1995 and 1999 to 64% between 2011 and 2016
(Parboteeah and Cullen, 2017). Therefore, it can easily be said that emerging economies have
been playing a crucial role for business organisations that are looking forward to expand business
at international level. Let's take an example of Gillette which entered India, with a new product
triple-blade system razor and directly gathered a good reputation and grabbed a heavy market in
specified time frame (Sharp focus, 2014). Along with this, Indian market was at boom at the time
when Gillette launched its products and expanded business with a whole new triple-blade
system. This has helped Gillette in grabbing an opportunity in specified time frame which made
its products famous among targeted customers of India.
Along with this, Tesco a British multinational groceries and general merchandise retailer
has expanded its business with opening 45 retail stores with Joint Venturing (50:50) with Tata
(Tata-Tesco JV to open 50 retail stores, distribution centre in Hyderabad, 2017). Specific reason
behind this was India is carrying strongest potential which might aid them in grabbing a good
position in India in specified time frame.
Conclusion
With the help of above mentioned report, it is being concluded that emerging market
(countries), plays a crucial role for business organisations that are looking forward to grab a good
market share at international level.
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List of References
Books and Journals
Noe, R. A. and et. al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Parboteeah, K. P. and Cullen, J. B., 2017. International Business: Perspectives from developed
and emerging markets. Routledge.
Online
Tata-Tesco JV to open 50 retail stores, distribution centre in Hyderabad. 2017. [Online].
Available through: <https://economictimes.indiatimes.com/industry/services/retail/tata-
tesco-jv-to-open-50-retail-stores-distribution-centre-in-hyderabad/articleshow/
59285969.cms>.
Sharp focus. 2014. [Online]. Available through: <https://www.businesstoday.in/magazine/lbs-
case-study/gillette-innovated-improved-its-market-share-in-india/story/204517.html>.
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