BM413: Global Business Environment Report on Social Media Risks

This report, prepared for the Global Business Environment module (BM413), examines critical aspects of the international business landscape. It begins by summarizing the risks faced by global social media firms like Twitter and Facebook, exploring their influence on business operations and strategies. The report then delves into the topic of emerging economies, focusing on their role in global business expansion and providing examples of their growth potential. Furthermore, it analyzes the impacts of Donald Trump's approach to the US-China trade war, discussing the implications for businesses and the global economy. The report incorporates academic references to support its arguments and provides a comprehensive overview of key issues in the global business environment.

Global business environment
1

Table of Contents
a) Summarize Risks of the global social media firms such as twitter, Facebook and describe its
influence on the firm also............................................................................................................3
c) Explore Growing economies that are used for the global expansion regarding business buy
using examples.............................................................................................................................4
b) Impacts of the Donald trump's approach to US-China war.....................................................5
REFERENCES................................................................................................................................7
2

a) Summarize Risks of the global social media firms such as twitter, Facebook and describe its
influence on the firm also
Social media becoming the most powerful tool as it is used to connect the consumers. It is
highly accessible media such as video sharing, corporate blocks such as Social networking site
Facebook, YouTube ,micro blogging tools such as Twitter, wiki that assist many authors
simultaneously as well as create a source of crowdsourcing and knowledge among various
others. These kinds of media able to leverage the power regarding internet ,mobile technologies,
web 2.0 to facilitate the creation, modification of content that is related op the User generated
content (Adekol, and Sergi, 2016). These kinds of technologies has significantly impacted the
dynamics of the consumer relationship management, corporate communication and marketing.
Social media groups and Business regarding people communication have arisen a new mode for
connecting with costumers and markets efficiently and directly. Social media sites allows
organization to listen as well as learn form dissatisfied and satisfied consumers towards their
experiences, ideas as well as knowledge as they provide opportunists for business to reach as
well as response proactively to the extreme reviews as well as reactions.
Costumers reviews are spread quickly by the social media ,firms needs to be effective
response plans. Here the consumers as well as third parties uses social media to comment
negative things about the firms. If the firm are not paying attention then it is unable to manage
crucial improvement to process and products that can be overlooked. Social media have both
opportunities and treats as it offers a channel such as recruiting of staff members and staff
members recruited through competitors. Within social media there are various risks of
information data as well as information that able to violates apply laws as well as
regulations ,involves infringements of copyrights and trademarks ,employment issues, data
security issues ,also violations regarding mismanagement of electronic communications. There
are various risks that focuses on the retention regulations (Hamilton and Webster, 2018)
One of the misuse of the internet is that there is always risk regarding fraudulent of the
third party by spoiling and hijacking the essential information of the company to take the entry
top the consumer and prospect involves personal information of the persons. It involves the
unauthorized use of the firm's name, logos as well as goods counterfeiting as well as various
misrepresentation. Some firms uses the third parties to report all references t their firm's names
3

on the internet sites by using various aspects and also the consumer satisfaction issues. Board
members as well as executives have various concerns about the security concerned risks that can
be arisen with the rise of the social media within the business must understand how the firms are
able to theft or leakage strategic information to the firm, in appropriate relapse as well as
exposure of firm networks as well as systems to malware and viruses because of the errors done
by the human ,various scams.
Social media focuses on the challenges that how younger generations are able to uses he
new technologies as well as making it difficult while creating campaign regarding marketing to
effectively reach the targeted audiences.
c) Explore Growing economies that are used for the global expansion regarding business buy
using examples
Emerging economies are the countries that are considered to be more productive capacity
as they are depended on agriculture as well as exports of the raw materials. Leaders of the
developing nations wants to create a better quality of the life for the people of their nation as
they are quicker to adopting mixed economy and free market (Kasemsap, 2018).
For example Emerging economies like Indian Economy is growing day by day as there is no
other economy that can be compared with the Indian economy. India proves themselves a good
blends regarding high skilled labour, marketing opportunity as well as enhancing open
environment. These can make the favourite destination regarding the global firms who wants to
expand their market their business. Reasons that makes the India a big target regarding global
economies such as The technology infrastructure is growing day by day as presents India is the
level where the china was within five to seven year before it indicates that after five to seven
years from today India will beat same place where china is now. There are 500 millions users of
the internet. It highlight that there is a huge opportunities ahead as the domestic market has
matured as well as various consumers are pay regarding new products and services. Such factors
made the India very attractive market regarding global start-up across the various fin- tech ,e-
commerce ,consumer technology and many more. Over the next decade there is a various
opportunities form the nations such as North America, Europe as well as China. Also, India
offers a pool for the skilled employees with less income as compare to the other nations as they
are also proven the finest workmen. With the start-up of the global makes the high quality
workforces such as R&D, technology support, innovation centres regarding global operations .
4

Over the years India becomes laboratory to develop products that can evolves market. Like Uber
have gained the high Quality workforces within their global innovation centre so that they easily
develop products regrading products for emerging markets (Ruël, 2017).
India has a huge population as it is has the youngest population as becomes one of the
finest market regarding worldwide business as it is considered as one of the fastest growing
economies all over world as its government has stated its aims and objectives to make the India
as 5 trilinear dollar of the economy by the year 2025 as doubled the present GDP of the India.
With the high growth of the economy is having the influences on per impact growth regarding
population and enhancing the power of purchasing of the nation. The opportunities that are
offered by the India makes its dream destination regarding the starts-ups for the international
brands as there could be no shortcuts to success within the India. The brands expanded within
India shows empathy within their culture that will consider a long way to gain trust of the
consumers.
b) Impacts of the Donald trump's approach to US-China war
President Xi, is recently cemented leadership within China the year 2050, China will
overcome the economy of the US within the world. Xi hope is that the economy if the china is at
the next stage of the development and It can move from the cheap manufacturing goods to all
over the world. As most of the products go to china after the final assembly to be put within a
box to Japan, Europe, North America and many more (Tallman, Luo and Buckley, 2018).
While Trump has also ordered various tariff that can imposed on aluminium and steel imports
within the U.S of 10 % and 25% respectively. As these tariffs are not target to the china but at
the same time China is as consider as the largest producer of both of the steel and aluminium as
well as accused through the US and other dumping metals within international markets. Trump
has unilateral actions by imposed charge on the Chinese exports that is around $60 billion. Also,
trump direct targeting the china as it is more likely to expect hat the US and china will sort
some solution that can unable to harm the economies. Trump is trying to show Xi that he is
quite serious about his open talks as unlike his predecessor. When trump announced about the
action against (china) than outcome would be investigation. China is known as the heart of the
international supply chain as china was responsible for the about 3.65 of the products that are
manufactures and imports to the US in the year 1990. As per the supply chain some the firms of
the US would impacted through trade war as Genco shipping and textile, marvel technology
5

group, Texas instruments and Diana shopping. According to him he investigated about the
Unfair trade practices that was related to the Transfer of technology and intellectual property.
He also announced that there are three separate actions that can be taken against China. Such as
address concerns about Chinese investment within Industries of US, specifically in Tech firms,
imposed tariffs and file a complaint against Chinese to the World trade Organization.
Ultimately the fight between the US-China war is not the one sided one as the trump hardening
against the china becomes one of the cog. The applying such actions would be spread widely on
the financial markets by offering investors a plenty range of opportunities (Wei, Thurasamy and
Popa, 2018).
6

REFERENCES
Books and journals
Adekola, A. and Sergi, B.S., 2016. Global business management: A cross-cultural perspective.
Routledge.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Kasemsap, K., 2018. Mastering business process management and business intelligence in global
business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Ruël, H. ed., 2017. International business diplomacy: how can multinational corporations deal
with global challenges?. Emerald Group Publishing.
Tallman, S., Luo, Y. and Buckley, P.J., 2018. Business models in global competition. Global
Strategy Journal, 8(4), pp.517-535.
Wei, L.H., Thurasamy, R. and Popa, S., 2018. Managing virtual teams for open innovation in
Global Business Services industry. Management Decision, 56(6), pp.1285-1305.
7