Report: Analysis of Global Business Environment and its impact

This report provides an analysis of the global business environment, focusing on how various factors influence business success and decision-making. It includes a SWOT analysis of Red Bull and Lucozade, examining their strengths, weaknesses, opportunities, and threats. The report further explores the operational impact of business functions, such as marketing and human resources, on overall productivity and profitability. It highlights the significance of effective marketing strategies and employee relations in achieving long-term success. The conclusion emphasizes the importance of understanding the global business environment for sustained business development and growth. The report also includes references to relevant academic sources.

GLOBAL BUSINESS ENVIRONMENT

 Introduction
 SWOT analysis
 Operational impact analysis
 Conclusion
 References
TABLE OF CONTENT

The global business environment is usually get define an environment in which various factors are
considered towards organisation success, influential decision-making, resource capabilities and effective
usage of basic strategies is required to make continuous level of success and development.
INTRODUCTION

It is an internal analysis that particularly defines different factors that has internal impact over the
business working performance and its productiveness. In this working effectiveness is getting managed in
systematic manner as with this working efficiency and its effectiveness both get advanced within the
continuous period of instance.
SWOT ANALYSIS

SWOT of Red bull:
 It is an American popular brand of energy drink and capture the quarter of market share with higher and
potential market potential. The SWOT analysis of the red bull is as furthermore explained below as:
 Strength It is having a powerful brand and a biggest brand of energy and soft drinks compared to Coca
cola, Pepsi etc. It more often get recognized as a strongest feature and a slogan of “Gives you wings”
with colour based branding. Its marketing strategy is also be its biggest strength as in this customer
attraction and its maintenance is easy for business (Hamilton and Webster, 2018).
CONTINUE….

SWOT of Lucozade energy drink
 Strength It is a well established sports drink business of UK as with this having a larger presence at
international market and in addition to this business is having advanced distribution network in cater
all the basic need of customer with perfection (Damarwulan and Farida, 2018).
CONTINUE….

The operational functions has direct impact over the working standards of business as with this rate of
profitability and performance generation is getting affected in direct basis. There are different drivers that
has direct impact over business working standards as with this working suit-abilities is getting managed
and controlled over a systematic period of instance.
OPERATIONAL IMPACT ANALYSIS

The functional areas of the business is having direct impact over the productivity as with this long term
success is attained in profitable manner. There are different key drivers that affects different function of
business and it is as briefly explained below as:
 Marketing department: It is a department that has performed various functions as per consideration of
marketing awareness and its advancement by which a large market is targeted and in this rate of
success and growth of business is increases in constrained mode
CONTINUE….

Human resource department: It is a department that has performed the fundamental functions as with
this working conditions and its response both get managed in controlled and systematic manner. In this
employee relation is getting affected and advanced by which working proficiency and its productiveness
both get enhanced in profitable mode.
CONTINUE….

It has been analysed from the above report that global business environment assist the business to attained
long term success and development as with this working performance and its productivity both get
advanced in systematic manner.
CONCLUSION

 Damarwulan, L.M. and Farida, N., 2018. The Role of Quality of Entrepreneurial Networking and
Responsiveness to Global Business Environment in improving the Marketing Performance of
Indonesian Exporting SMEs. Quality-Access to Success. 19(165).
 Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University Press.
REFERENCES

THANK YOU