Global Business Environment Report: Cameco Case Study and Analysis

This report examines the global business environment, focusing on the interplay of globalisation, digital technology, and various factors influencing business operations. It begins with an introduction to globalisation, highlighting its driving factors, such as cost, market dynamics, and competition, and then delves into the impact of digital technology on this environment. The report then presents a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors relevant to a business, specifically referencing Cameco. The analysis considers political issues, economic indicators, technological advancements, and the influence of societal attitudes on the business's operational environment. The conclusion summarizes the key findings, emphasizing the importance of understanding the business environment for long-term organizational success. The report includes references to academic sources supporting the analysis.

Global Business
Environment

Cover Content
 Introduction
 Impact of digital technology
 Driving factors of globalisation
PESTLE Analysis
Conclusion
References

Introduction
Globalisation is the process of interaction and
integration among people, companies and governments
worldwide. Actually, it is the process by which
businesses or other entities develop international
influences or start operating on an international trade.
Globalisation has played a necessary role in cultural,
social, political and social dimensions

Driving factors of globalisation
Cost: This is one of necessary factor, which every business firm
considers in their firm's regulation or while they are trading on
global platform.
Market: This is a common factor, which is responsible for future
growth of business firm. In energy sector, where market use to
fluctuate with entrants of new business or ineffectiveness.

CONTINUED...
Environment: Business environment is the major challenge,
because of wide functioning or structure made in energy
sector. CAMECO deals with various business entity, who
are deals in same sector to generate strategic alliances, if
they wants to raise higher productivity or profit generation.
Competition: This is an necessary factor, which is important to
control flow of products or services on global platform. In
energy sector, where competition has took place, because of
major exporters like Saudi Arabia, Iran, Kuwait, Qatar etc.

Impact of digital technology
Advancement in technology: Innovation in technology has
facilitated globalization, the main reason for uplifting the
globalization is the advancement of modern technology .
Upliftment in the technology has reduced the cost of
transportation and communication across the nation.
Emergence of global village: In the era of 21st century,
advancement of technology has led to the emergence of the
global village.

PEST/LE analysis
Political factor: The company Cameco is operating in industrial
minerals and metals in more than dozen of countries and is
exposing itself to many political issues. Political issues plays a
critical role in determining the company's profitability.
Economic factor: The term economic involves both micro and
macro environment. Macro includes: Inflation rate, saving rate,
interest rate, foreign rate.

CONTINUED...
Technological Factor: The tradition of the society plays a
vital role in the formation of the organization culture.
Attitudes and shared beliefs of the crowd plays a
significant role in how's a Cameco industry will
understand the market structure.
Technological factor: The focus of the company should
not be on the technological aspects, it should focus on
the speed at which the advancement of technology is
hampering the industry of metals and minerals.

Conclusion
From the above mentioned presentation, From the above report, it
has been concluded that business environment are
components, which involves business structure, culture or
hierarchical structure of every business firms. This has been
resulted from complete organisational capacity to generate or
continue basis for longer period of time.

References
Hamilton, L. and Webster, P., 2018. The international
business environment. Oxford University Press.
Lewis, H., and et. al., 2017. Design+ environment: a
global guide to designing greener goods. Routledge.
Rowell, A., 2017. Green backlash: Global subversion of
the environment movement. Routledge.
Adekola, A. and Sergi, B. S., 2016. Global business
management: A cross-cultural perspective.
Routledge.

Thank-You