BM461 CW2: Global Business Environment Portfolio Papers 2 & 3 Report

This report, created for the BM461 Global Business Environment module, examines key aspects of the global business landscape. It begins with an introduction defining the global business environment and then delves into the core discussion points. The main body of the report analyzes the rising risks faced by social media firms such as Facebook, Instagram, and Twitter due to proposed government regulations, detailing the potential impacts on these organizations. Furthermore, the report explores and interprets the opportunities presented by emerging economies for global business expansion. The conclusion summarizes the key findings, emphasizing the importance of understanding external factors and their influence on business operations, as well as the positive impact of emerging economies on business growth and development. The report is supported by a list of relevant references.

BM461 CW2 Global
Business Environment
Portfolio Papers 2 & 3

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Explain the rising risk for the social media firms such as Facebook, Instagram, Twitter from
the prosed actual government regulations and its impact on the organisation ...........................1
Discuss and interpret how the emerging economies are presenting opportunities for global
expansion for the business organisation .....................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
The global business environment is defined as the environment of the different sovereign
countries with the factors exogenous to the home environment of the business organisation. The
global environment influences in the various aspect of the business enterprise where there is
influence and decision making process and other operational activities. (Hacioglu, U. ed., 2019)
This is the report which is based on the the discussion of the two topics which is the rising risk
global social media forms face and their impact and the next discussion is on emerging
economies are presenting several opportunities.
MAIN BODY
Explain the rising risk for the social media firms such as Facebook, Instagram, Twitter from the
prosed actual government regulations and its impact on the organisation
It has been analysed that there are several risk for the social media business organisation
such as Facebook, Twitter, Instagram because of the proposed government regulations. As these
are the firms which have a great influence over the business organisation and on the individual. It
is very important for the business organisation to know what are the risk involved for the
organisation because of the internet sources.(Belyaeva, Z., 2018) These firms provide the
content in order to communicate and connect with people. These are the organisations which
have a high risk of the various government regulations which need to be followed in order to be
effective and efficient. The risk which are involved are discussed below:
 There is the risk involved for the Facebook as in these companies they are tend to use
various type of software in order to make the app successful and including the various
ads so that people can interact and communicate. There is the risk involved if the
company is not using the ethical manner and not able to follow the government
regulations which is related to the formation technology. (Halbert, T. and Ingulli, E.,
2020)
 There is the risk of the fraud which can impact the business organisation. The use of the
social media and the various algorithms can lead to the hacking and other risk which can
have a negative impact over the business organisation. It is very important for the firms
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such as Instagram, Facebook , Twitter to be aware of the risk involved in order to
perform the various business operations in an effective and efficient manner.
Discuss and interpret how the emerging economies are presenting opportunities for global
expansion for the business organisation
It is observed that the emerging economies is providing the several growth opportunities
for the global expansion of the business organisation. It is very important that the emerging
economies in the society have a influence over the business organisation which will help them to
expand their business. It is essential the economies changing trend are developed within the
positive way. There are different opportunities for the companies which are discussed below:
 It is analysed that the economies within the environment is giving the opportunity to
business organisation to grow the business over the online platform. It is very essential
for the companies to identify which is the most convenient opportunity for the company
in order to increase market share by developing the business on online which will help in
targeting the wide range of customers. (Gupta, M. and Minai, M.H., 2019)
 It is also observe that the business organisation have a opportunity to communicate with
its customers over the world wide which will help in increasing the profitability. This is
the business opportunity through the econ0omies and emerging trend of the technology.
It is very important for the businesses to identify which is the most suitable platform in
order to communicate over the worldwide customers.
CONCLUSION
From the above report it has been concluded that the global business environment is
related to the external factors which have a influence over the business activities and operations.
It is very important for the business organisation to understand the external environment which
have a great impact in decision making. There are various risk which are involved for the
technology firms such as Facebook, Twitter, Instagram. It is very important for the organisation
to identify te risk and take necessary steps in order to perform in an effective and efficient
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manner. The impact of the emerging economies have a positive impact for the growth and
development for the business organisations.
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REFERENCES
Books and Journals
Belyaeva, Z., 2018. Business environment challenges and trends for contemporary SMEs in
Europe. In The sustainable marketing concept in European SMEs. Emerald Publishing
Limited.
Gupta, M. and Minai, M.H., 2019. An empirical analysis of forecast performance of the GDP
growth in India. Global Business Review, 20(2), pp.368-386.
Hacioglu, U. ed., 2019. Digital Business Strategies in Blockchain Ecosystems: Transformational
Design and Future of Global Business. Springer Nature.
Halbert, T. and Ingulli, E., 2020. Law and ethics in the business environment. Cengage Learning.
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