Multinational Organisation: Starbucks Global Business Analysis

This research proposal investigates the advantages and disadvantages of the global business environment on the business success of multinational organizations, specifically focusing on Starbucks. The study aims to understand the concept and importance of the global business environment, identify challenges faced by multinational organizations, and explore strategies for successful business expansion. The research will employ a qualitative methodology, utilizing primary data collection through questionnaires and secondary data from books and articles. A probability sampling method, specifically simple random sampling, will be used to gather data from 50 Starbucks employees. The research will analyze the impact of globalization, strategies for overcoming challenges such as communication issues, cultural differences, and competition, and recommend ways to improve business performance. The proposal outlines the research objectives, questions, literature sources, activities, timescales, and research approach, including data collection methods and sampling techniques.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: __“ To identify the advantages and disadvantages of global business
environment on business success of multinational organisation. A study on Starbucks.
____________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“ To identify the advantages and disadvantages of global business environment on business
success of multinational organisation. A study on Starbucks.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To develop basic understanding about the concept and importance of global business
environment in context of an organisation.
 To identify the challenges of globalisation for a multinational organisation.
 To identify the strategies through which Starbucks can expand their business
successfully.
 Recommend ways through which challenges of globalisation over multinational
organisation can be overcome.
Research questions
 Do you understand about the concept and importance of global business environment
in context of an organisation?

 What are the challenges of globalisation for a multinational organisation?
 What are the strategies through which Starbucks can expand their business
successfully?
 What are the best ways through which challenges of globalisation over multinational
organisation can be overcome?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
Main purpose behind choosing current research is to analysis positive and negative impact of
global business environment on business success of an organisation. This investigation helps
in academic as well as personal manner by enhancing their knowledge about the impact of
global business environment on an organisation.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Concept and importance of global business environment in context of an organisation.
The global business environment introduces as a type of environment in different countries,
with different factors available to the home environment of an enterprise. As it influence
decision making process of an organisation on resource use and capabilities. As such,
operating a business on an international level supports organisation expand their market share,
decrease costs and become more competitive.
Challenges of globalisation for a multinational organisation.
There are different challenges faced by multinational organisation at global level.
Communication issues, culture difference, higher competition, government rules and
regulation, changes in customers demand etc. are consider major challenges. These are
negatively impact on business performance and success of Starbucks in marketplace as well
as in customer's mind.
Strategies through which Starbucks can expand their business successfully.
There are different strategies of business expansion such as market penetration, product

expansion, growth through diversification, acquisitions of other companies, market expansion
or development etc. These are effective strategies for business expansion in another place. In
ness in another country successfully.
Ways through which challenges of globalisation over multinational organisation can be
overcome.
There are different ways through which multinational companies can easily overcome
challenges of globalisation. In order to overcome impact of higher competition, company must
do market research and identify needs and wants of customers. Adoption of flat
communication is also consider essential way for reducing impact of cultural as well as
communication barrier. case of Starbucks market expansion is best strategies. As it will helps
them to expand their business in another country successfully.
Ways through which challenges of globalisation over multinational organisation can be
overcome.
There are different ways through which multinational companies can easily overcome
challenges of globalisation. In order to overcome impact of higher competition, company must
do market research and identify needs and wants of customers. Adoption of flat
communication is also consider essential way for reducing impact of cultural as well as
communication barrier.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Setting aims and objectives
Literature review
Research methodology
Collection of data
How long this will
take:
2 days

Analysis of data
Conclusion and recommendations
Submission of final report
3 days
12 days
15 days
12 days
18 days
5 days
1 day

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Research Methodology: There are two types of research methodology such as quantitative
and qualitative. Qualitative research is based on theoretical framework and need information
in quality form. It is a scientific method of observation to collect non-numerical data from the
respondents. On the other side, quantitative research is based on numerical information. Along
with this, according to the current investigation, qualitative research methodology will be used

by researcher. As it will support investigator to complete research in effective manner.
Data collection: Primary and secondary are two types of data collection methods.
Primary method of data collection: Under primary method, questionnaire is used. As it will
support investigator to gather reliable information about the study. Questionnaire is most
essential and useful method used by researcher to collect primary information from the
respondents of research.
Secondary method of data collection: In case of secondary method, books, articles etc.
sources will be applied by researcher. These sources are more effective for researcher to use
and gather accurate and in-depth information regarding the current study.
Both are consider effective method of data collection which are applied for conducting this
investigation in effective manner. As these methods helps investigator to accomplish research
aim and objectives easily.
Sampling: Probabilistic and non-probabilistic are two method of sampling. For current
investigation, probability sampling will be used and 50 employees of Starbucks will be taken
into consideration. Main reason behind selecting this sampling as it will helps researcher to
randomly select sample size out of total population. Non-probabilistic is another method of
sampling which is not valuable because it need additional time.
Types of sampling: There are different types of sampling such as Convenience sampling
Simple Random Sampling, Stratified Sampling etc. These are effective types of sampling
which helps researcher to select sample size out of total population. Convenience sampling: It is a method of sampling where the investigator divide the
whole population into parts or clusters that stand for a population. Simple Random Sampling: It is one of the best technique of probability sampling that
assist in saving time as well as resources of an organisation or researcher. It is a
reliable type of sampling of obtaining data where every individual member of a
population is selected on random basis.
 Stratified Sampling: It is another method of sampling where the total population can
be classified into little groups, that do not overlap but stand for the whole population
together.
Therefore, all these types of sampling are essential but according to the current study, simple
random sampling method will be used by researcher. As this method helps researcher by
saving resource as well as cost also.

Research approach: There are two approaches of research such as inductive and deductive.
Deductive approach is used by researcher for performing current investigation systematically.
Main reason behind selecting this approach as it provide quantitative data regarding the study.
On the other side, inductive approach is not useful for current study because it is based on
theoretical framework.
Research Philosophy: Interpretivisim philosophy will be used by investigator for completing
research activities in systematic manner. On the other hand, positivism philosophy is not
valuable for conducting investigation over global business environment. As this philosophy
require maximum resources of an organisation or researcher.
Types of research: This section will be classified into two parts such qualitative and
quantitative. Qualitative research will be applied for doing research over global business
environment and impact of globalisation on business performance. Quantitative research is not
appropriate according to the current investigation because it require more time as well as
resources of enterprise.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“ To identify the advantages and disadvantages of global business environment on business
success of multinational organisation. A study on Starbucks.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents are employees in this research which is selected with the help of random
sampling.
Describe the processes you will use to inform participants about what
you are doing:
E- mail is the technique which is used to collect information from
employees which is reliable way to conduct research.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent of participants are collected in the written form which is authentic for research
purpose.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No

Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher access and analyse personal data from respondents because they are responsible
to collect data.
During the research:
Researcher
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?

How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.