Benefits and Drawbacks of Global Business Environment for Netflix Inc.

This report comprehensively examines the benefits and drawbacks of the global business environment for Netflix Inc., a leading media services provider. The research encompasses a detailed literature review, defining research questions, and outlining the research methodology, including qualitative research with a deductive approach. Primary data was gathered through questionnaires administered to Netflix managers, and secondary data was sourced from various publications. The report analyzes the impact of globalization on Netflix's market reach, competition, and revenue. The findings highlight how globalization increases competition while also providing wider access to markets. The report includes a time plan for research activities, data analysis using thematic analysis, and interpretations of the findings. It concludes with reflections on the research methodology and suggests alternative approaches to assess the impact of the global business environment on Netflix's operations.

UNIT 11 – RESEARCH
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Producing research proposal defining research questions by literature review.....................1
TASK 2............................................................................................................................................6
P2 Examining appropriate research methods and approaches to research..................................6
P3 Conducting primary and secondary research considering costs, access and ethical issues...7
P4 Applying analytical tools and analysing research findings....................................................7
P5 Communicating research outcomes.......................................................................................9
P6 Reflecting and on research methods applied and recommendation for meeting research
objectives...................................................................................................................................22
P7 Considering alternative research methodologies in view of research outcomes.................23
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................25

INTRODUCTION
Globalisation has benefited companies worldwide and at the same time raised drawbacks
for competing on international scale due to complex business environment. Present study deals
with research in assessing benefits and drawbacks of a global business environment on Netflix
Inc. which is leading media services' provider headquartered in the US. It has diverse operations
in more than 190 countries and thus, research becomes crucial as to what are the benefits and
drawbacks of business environment where organisation operates. In this report, research proposal
will be made along with review of literature leading to provide pathway of ideas in the best
manner possible.
The research methodologies will also be devised leading to attainment of proper direction
for conducting research and ascertain results. Furthermore, research time plan will be made
showing time taken to complete activities. Secondary and primary research will be deployed
based on research questions and will benefit in meeting objectives of research quite comfortably.
Research outcomes will be attained and communicated to intended audience. Moreover,
reflection on usage of research methodology for achieving research outcomes will be provided.
In addition to this, alternative research methodology that could have been applied in research
will also be outlined in the report.
TASK 1
P1 Producing research proposal defining research questions by literature review
Research Topic
The benefits and drawbacks of a global business environment- A study on Netflix Inc.
Aim and Objectives
Aim
“To assess the benefits and drawbacks of a global business environment in media
services sector- A study on Netflix Inc.”
Objectives
 To ascertain trend of media services industry in the market
 To analyse how globalisation helps in driving success of Netflix Inc.
1

 To assess the interrelationship of benefits and drawback of global environment to Netflix
Inc.
 To recommend ways in which Netflix Inc. could strengthen its global operations
Research Questions
Q1. What are the factors of globalisation that drives Netflix Inc. to attain success in the market?
Q2. Does globalisation leads to increase in complexity of business of Netflix Inc. due to
competition in global business environment?
Q3. Does the benefits and limitations of international business environment affects Netflix Inc.
in achieving goals?
Q4. Do global competition in media services' sector affects Netflix Inc. up to a major extent?
Research Rationale
The globalisation has led to pave the way for increasing international trade in effective
manner. With the help of global products or services being available to all, companies are
exposed to drawbacks in form of competition (Collins. 2015). On the other hand, they benefit by
offering services to wide range of customers as per their tastes. It can be analysed that media
services industry is also flourishing with the help of globalisation and as a result, profits are
accomplished by providing services to customers. Netflix is one such company having
diversified to 190 countries with more than 148 million users worldwide is benefiting from
globalisation. But having diversified at this stage, also have its own limitations. The rationale
behind this research is to analyse benefits and drawbacks of global business environment in
which business operates.
Review of Literature
Impact of global business environment in media services sector
As per the views of Hamilton, L. and Webster (2018), globalisation has provided wide
range of markets which can be accessed by companies in effective manner. With the help of it,
media services sector is able to attain desired profits by offering media services to consumers for
gaining adequate profits. The global Media & Entertainment (M&E) market reached $1.9 trillion
in terms of revenues and is expected to reach to near $2 trillion in 2020. US is the largest market
2

($712 billion) and then comes China ($190 billion) followed by Japan ($157 billion), Germany
($97 billion) and UK ($96 billion). Major contribution to world share of M&E earnings are
accumulated by US in services such as music, online video-streaming, filmed entertainment and
book publishing.
Lewis, H. and et.al. (2017) says that US M&E market will reach around $771 billion at
the end of 2019 with an increase of 8.6 % from 2016. Convergence of industry remains in few
hands of corporates that dominates the market and are shifting from physical marketplace to
digital economy where viewers can access published content in the best manner possible (Sethy.
2018). Seeking global impact of business environment, demands of consumers are changed.
They are increasingly demanding high-end tools for accessing content available on their website
or through mobile app. Thus, consumers have become technology-driven and M&E sector of UK
and US have to meet this demand for gaining market share and attract adequate customer base.
Interrelationship of benefits and drawbacks of global business environment
According to Acs, Szerb and Lloyd (2017), digital trade has reached out to be fruitful for
organisations but also has reflected to brought attention to widespread piracy. Significance of
copyright laws, enforcement actions along with educational campaigns for effectively
encouraging legal consumption of various media and entertainment services being imparted to
customers. Virtual Reality and Augmented Reality are the fastest growing M&E services in the
marketplace garnering adequate share and satisfying customers up to a major extent. However,
Liébana-Cabanillas, Muñoz-Leiva and Sánchez-Fernández (2018) says that piracy and illegal
access to file sharing continue to dominate and plague M&E industry. It is quite complex for
measuring losses from piracy and also to calculate piracy rates. This can be said as a major
drawback of global business environment in which rate of piracy are increasing at a rapid rate.
Del Giudice, Carayannis and Maggioni (2017) argues that UK is steady marketplace of
M&E having reliable growth and trade barriers are also mere high. It can be estimated that global
business environment will have positive effect on companies operating in the UK as it is
expected to move around 3.4 % from 2017 to reach $99.8 billion in effective manner. It is quite
beneficial for American exporters to travel the content in the UK as it is English speaking
country and accept to watch content of numerous genres. Thus, it can be analysed that firms will
attain benefits through globalisation and make profitable ventures in this fastest growing sector.
3

Significance of globalisation for measuring success of organisations
As per the views of Acs, Szerb and Autio (2017), globalisation has provided with variety
of benefits to organisations. This is evident from the fact that cross-border sales of products and
services can be done in effective manner without facing any illegality issues. By accepting the
laws prevailing in the country, organisations can initiate operational activities and make
customers satisfy in the best manner possible. With the significance of global operations,
businesses are able to view commercial-free viewing of films and web series at a global level
which has led to attain profits in effective manner. Getting into online streaming shows where
viewers are allowed to borrow filmed content on monthly rental payments are also helpful for
companies in attaining customer's attention.
According to Grayson and Hodges (2017), viewers demand for services from M&E as
per their tastes which has made aware companies about different tastes of several nations and are
not same. This has led to attainment of right taste of customers and only that content attracting
them is showed. Thereby taking and securing rights of content, it gets published and as a result,
firms are able to enjoy healthy profits in the best manner possible. This means that globalisation
has made possible, effective earnings by companies round around world.
Research Methodology
Research Type-
There are mainly two types of research such as quantitative and qualitative in effective
manner. For attaining outcome of global business environment exposed to benefits and
drawbacks, researcher will use qualitative research so as to accomplish the results of research
(Bresler and Stake, 2017). Moreover, quantitative research cannot be used as research will not
take numerical facts.
Research Approach-
Approaches to research are categorised into deductive research approach and inductive
research approach. For the current study, scholar will use deductive approach. This will be used
in order to test research questions on existing study and formulate theory. It will help in
ascertaining research aim in effective manner.
Research Design-
4

The research design consists of exploratory research, descriptive research and casual
research. In present study, researcher will make use of exploratory research in order to describe
benefits and drawbacks of international business environment in which Netflix Inc. operates and
research will be conducted quite effectively.
Research Philosophy-
There are various research philosophies such as interpretivism and positivism (Alvesson
and Sköldberg, 2017). For effectively ascertaining merits and demerits of global business
environment, interpretivism philosophy will be utilised by scholar and as a result, concrete
evidences from research will be outlined.
Sampling-
It is required that sampling must be used because taking entire population for conducting
research is a cumbersome aspect for researcher. In order to save time and aspect of business,
researcher will use simple random sampling so that data may be gathered (Walliman, 2017).
Sample of 30 managers of Netflix Inc. will be used by circulating questionnaire to them with a
view to again attain filled questionnaire with their replies.
Data Collection-
The data collection is another important part of research methodology. There are
basically two types of data such as primary and secondary data. Scholar will gain primary data
through questionnaire provided to sample population. On the other hand, secondary data will be
taken from books, journals, articles published on the internet etc.
Data Analysis-
It is another significant part in research just after data is collected which needs to be
analysed in order to attain results from data. In current research, scholar will use thematic
analysis in which themes will be prepared on the basis of questionnaire being asked to sample of
30 managers. Thus, it will help to serve results of research to intended audience.
Research Time Plan
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14
5

Formulating
research proposal
Aim and objectives
Background of
research
Implementing
research
methodologies
Data collection
using primary and
secondary
resources
Examining data
Interpreting
collected data
Conclusion and
recommendations
Submitting draft
Modifying project
as per feedback
comments
Submitting report
The above research plan reflects that research will be completed within the period of 14
weeks. By completing the project on time, scholar will be able to arrive at research results.
6

TASK 2
P2 Examining appropriate research methods and approaches to research
The main pillars of data collection sources are primary and secondary sources. Primary
data source is one which is collected by researcher on its own and is not already available. It is
required that appropriate data source must be gathered so that researcher will be able to
accomplish results in the best manner possible. This factor has major outcome on the results of
researcher and as a result, it is required that utmost care needs to be taken. The methods of
collecting primary data are through questionnaire, personal interview, observation etc. which is
gathered by researcher first-handedly in effectual manner.
It is also required that while collecting primary data, level of accuracy, reliability,
completeness of information must be complied with else results may differ up to a major extent.
On the other side, secondary data is that one which is made available from other reliable sources
and not by researcher himself. In simple words, data already collected by previous researcher can
be used by scholar if it fits with research aim and objectives (Brannen, 2017). The access to
books, internet articles are some of the secondary sources from where data can be gathered.
P3 Conducting primary and secondary research considering costs, access and ethical issues
Costs-
It is utmost necessary to use financial resources so that research can be conducted in a
better manner. For conducting research, costs are required to be incurred which may consists of
travelling charges, access to reliable sources, internet charges and other related expenditures
(Lock, 2017). This means that without having availability of financials resources, research
becomes impossible to conduct. Hence, costs are incurred for arriving at results.
Access-
The access in research study means appropriate ethical practices for gaining entry to
given community for purpose of effectively conducting formal research quite effectually. It
means that gaining access to participants or respondents in qualitative research and not to do any
harm. This means that participants of research will be accessed and due consent will be taken
from them.
Ethical issues-
7

The ethical issues are termed as what sort of ethics are being accounted for by researcher
(Harrison and Lock, 2017). It can be ascertained that questionnaire has been circulated to
respondents and none of them have been forced to provide their viewpoints. In addition to this,
proper permission is also being taken from them and information supplied by them have been
kept confidential. On the other hand, such information will not be shared by researcher.
P4 Applying analytical tools and analysing research findings
Research Type-
The research type are of two types like quantitative and qualitative. For accomplish
present research objectives and answering research objectives, scholar has applied qualitative
research for gaining results in effectual way. Hence, it has benefited with regards to ascertaining
benefits and drawbacks of global business environment on Netflix Inc. While, quantitative
research has not been used because numerical facts are being of no importance to researcher.
Research Approach-
Research approach provides kind of approach followed by researcher to conduct research.
In present study, researcher has taken deductive approach in order to test research questions on
existing study which helps in formulating theory (Bulmer, 2017). This has provided with better
approach for gaining useful insight for project. On the other side, inductive approach is not being
used as it starts with theories and observations are made at the end of research process which will
not provide greater insight in present research.
Research Design-
The research design is also being used for providing proper schema of entire study which
helps researcher to get direction for conducting research. In relation to this, researcher has used
exploratory research design so as to ascertain variables leading to have benefits and drawbacks
of international business environment on Netflix Inc. quite effectively. On the other hand,
descriptive research design has not being used as variables were not be explored for attaining
results by researcher and thus, exploratory research design has been used as research is of
qualitative nature.
Research Philosophy-
8

The research philosophy consists of interpretivism and positivism which analyses
philosophy of researcher for conducting research in effective manner (Bell, Bryman and Harley,
2018). It can be analysed that scholar has used interpretivism philosophy which has benefited in
interpreting research outcomes with ease. By effectively interpreting results, concrete conclusion
has been arrived. The research philosophy applied by researcher is on the basis of conducting
research on qualitative research and then interpret results.
Sampling-
The sampling is required for gaining data. The researcher has used simple random
sampling for collecting data by offering questionnaire to 30 managers regarded as sample.
Moreover, by getting their viewpoints in effective manner. It is time-saving and cost-effective
affair for the researcher and as a result, concrete results can be accomplished.
Data Collection-
The data collection is another important part in research and it can be taken from primary
and secondary sources. Researcher has used primary data by providing questionnaire to
participants. On the other hand, books, articles on internet, reliable journals are used as per
secondary data (Litosseliti, 2018). These two sources have provided with adequate data for
getting appropriate answer to research questions formulated.
Data Analysis-
The data analysis is required to be done so that gathered data can be interpreted for
meaningful conclusion. In present study, scholar has used thematic analysis for interpreting data
and themes have been prepared in effective manner. Thus, with the help of data analysis,
viewpoints of respondents are fairly assessed in a better manner.
P5 Communicating research outcomes
Primary Data
Questionnaire
Name-
Gender-
Demographic Profile-
9

Q1. Do you think global business environment increases competition for Netflix Inc.?
 Strongly Agree
 Agree
 Disagree
 Strongly Disagree
Q2. What are the benefits of globalisation to Netflix Inc.?
 Increased viewers of content
 Revenue
 Wide reach to markets
 Meeting diversified demands
Q3. What are the drawbacks pertaining to globalisation to Netflix Inc.?
 Securing copyrights of content
 Increased piracy rates
 Language barriers
 Limited amount of local content
Q4. Do you agree that Netflix Inc. has undergone changes as per global business environment
to secure its stake in international markets?
 Strongly Agree
 Agree
 Disagree
 Strongly Disagree
Q5. What are the challenges to Netflix Inc. in international markets due to complex business
environment globally?
 Foreign laws
10

 Universal payment methods
 Cultural differences
 Global pricing strategy
Q6. Do you agree that globalisation has benefited Netflix Inc. to expand internationally and
provide content as per viewer's choice?
 Strongly Agree
 Agree
 Disagree
 Strongly Disagree
Q7. Does expanding globally leads to attainment of desired profits by overcoming trade
restrictions in countries by Netflix Inc.?
 Yes
 No
 Maybe
Q8. Do you believe that expensive monthly rentals have hindered customer's base of Netflix
Inc.?
 Yes
 No
 Maybe
Q9. Do you agree that lower broadband and internet structures in several countries have
hampered profits of Netflix Inc.?
 Strongly Agree
 Agree
 Disagree
11

 Strongly Disagree
Q10. Do you believe that Netflix Inc. requires implementing new business models to stay ahead
of rival businesses in emerging markets?
 Yes
 No
 Maybe
Q11. Provide any suggestions for improving upon services...............
Theme 1- Global business environment increases competition
Q1. Do you think global business environment
increases competition for Netflix Inc.? Respondents
Strongly Agree 10
Agree 6
Disagree 8
Strongly Disagree 6
Total 30
12

Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
6
8
6
Respondents
Interpretation-
It can be analysed from the above chart that global business environment has increases
competition up to a major extent as majority of the respondents have agreed with it. 6 of
respondents also agrees that competition elevates quite effectively. On the other hand, 8
participants said that global environment where Netflix Inc. does not lead to increase in
competition. While, remaining 6 respondents also strongly disagrees with the statement.
However, majority of participants said that global business environment leads to increase in
rivalry among businesses as they all compete to offer better services than other firms.
Theme 2- Wide reach to markets
Q2. What are the benefits of globalisation to
Netflix Inc.? Respondents
Increased viewers of content 7
Revenue 9
Wide reach to markets 10
Meeting diversified demands 4
Total 30
13

Increased viewers of content
Revenue
Wide reach to markets
Meeting diversified demands
0
2
4
6
8
10
12
7
9
10
4
Respondents
Interpretation-
It can be assessed from the chart that major benefit of globalisation is Netflix Inc. wide
reach to markets as 10 respondents are in favour of it. On the other hand, 9 of them replied that
revenue elevates up to a major extent because firm have diversified operations in market. On the
other hand, 7 of managers said that globalisation benefits Netflix Inc. because of increase in
viewers of content. While, remaining 4 respondents answered that diversified demands of public
are met with the help of globalisation.
Theme 3- Increased piracy rates
Q3. What are the drawbacks pertaining to
globalisation to Netflix Inc.? Respondents
Securing copyrights of content 6
Increased piracy rates 10
Language barriers 9
Limited amount of local content 5
Total 30
14

Securing copyrights of content
Increased piracy rates
Language barriers
Limited amount of local content
0
2
4
6
8
10
12
6
10
9
5 Respondents
Interpretation-
It can be reviewed from the above chart that increase in piracy rates have been attained in
recent time which emerged as a main drawback of operations. It can be ascertained that language
barriers are also another demerit of globalisation. Netflix which has mainly content in English
faces language barrier in Russia as there only 5 % people understand the language. 6 respondents
said securing copyrights of content is reflected and remaining 5 participants said that limited
amount of local content hinders company as it has diverse operations in worldwide.
Theme 4- Netflix Inc. have undergone changes according to environment
Q4. Do you agree that Netflix Inc. has
undergone changes as per global business
environment to secure its stake in international
markets? Respondents
Strongly Agree 10
Agree 6
Disagree 8
Strongly Disagree 6
15

Total 30
Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
6
8
6
Respondents
Interpretation-
It can be analysed that 10 respondents strongly agree that Netflix Inc. has undergone
changes and worked along with demands of people internationally. 6 of participants also agrees
with it. However, 8 people disagree that Netflix Inc. has not complied with changes and requires
making strategies for increasing its stake in the international marketplace. Moreover, 6
respondents also strongly disagreed with the statement. While, majority respondents have
answered in favour of it and said that organisation is able to undergo changes for securing its
position in markets.
Theme 5- Universal payment methods
Q5. What are the challenges to Netflix Inc. in
international markets due to complex business
environment globally? Respondents
Foreign laws 8
Universal payment methods 9
16

Cultural differences 6
Global pricing strategy 7
Total 30
Foreign laws
Universal payment methods
Cultural differences
Global pricing strategy
0
1
2
3
4
5
6
7
8
9
10
8
9
6
7
Respondents
Interpretation-
It can be assessed from the chart that Netflix Inc. has various challenges around it as
business environment globally is way complex. Majority of respondents said that universal
methods of payment has major challenge to company as unified payments systems are missing
and it leads to difficulty for processing and accepting payments. 8 respondents said foreign laws
to be abide is another challenge to organisation. 6 answered that cultural differences challenges
firm due to content provided by it may suit in one country but get oppose in another country. 7
respondents said global pricing strategy is another challenge to firm.
Theme 6- Globalisation has benefited Netflix Inc.
Q6. Do you agree that globalisation has
benefited Netflix Inc. to expand internationally
and provide content as per viewer's choice? Respondents
17

Strongly Agree 10
Agree 6
Disagree 9
Strongly Disagree 5
Total 30
Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
6
9
5 Respondents
Interpretation-
The above chart reflects that Netflix Inc. has been benefited with globalisation as 10
respondents strongly favours it. Moreover, 6 participants also agreed that globalisation benefits
firm in accessing customers globally. While, 9 respondents are not in favour of the same and said
that globalisation has not benefited it. In addition to it, remaining respondents also strongly
disagree with it as it is outlined in the chart. However, it can be said that Netflix Inc. has been
effectively benefited by globalisation and viewers are satisfied as well.
Theme 7- Attainment of desired profits
Q7. Does expanding globally leads to
attainment of desired profits by overcoming
Respondents
18

trade restrictions in countries by Netflix Inc.?
Yes 14
No 9
Maybe 7
Total 30
Yes No Maybe
0
2
4
6
8
10
12
14
16
14
9
7 Respondents
Interpretation-
It can be interpreted that 14 respondents said that Netflix Inc. is able to earn desired
amount of profits by effectively overcoming trade restrictions in effective manner. On the other
hand, 9 respondents have not answered in favour of it. This is because they think that due to
trade restrictions, Netflix Inc. is not able to attain profits globally. While, remaining 7
respondents are not sure whether trade restrictions are overcome by organisation or not.
However, due to the fact that Netflix Inc. is in more than 190 countries, trade restrictions are
surely overcome by it.
Theme 8- Expensive monthly rentals have hindered customer's base
Q8. Do you believe that expensive monthly Respondents
19

rentals have hindered customer's base of Netflix
Inc.?
Yes 16
No 6
Maybe 8
Total 30
Yes No Maybe
0
2
4
6
8
10
12
14
16
18
16
6
8 Respondents
Interpretation-
It can be analysed from the above chart that 16 participants in the research believes that
expensive monthly rentals of Netflix Inc. leads to affect customer's base up to a major extent.
Besides this, 6 respondents believes that high cost of rentals to watch content does not hinder or
impacts customer's base of company. However, 8 of them are not sure whether Netflix Inc.
charges high cost affects consumer base or not. Thus, it can be said that Netflix Inc. should
charge low rentals which will maximise its customers and desired profits can be earned.
Theme 9- Inadequacy of broadband and internet structures
Q9. Do you agree that lower broadband and Respondents
20

internet structures in several countries have
hampered profits of Netflix Inc.?
Strongly Agree 10
Agree 9
Disagree 5
Strongly Disagree 6
Total 30
Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
9
5
6
Respondents
Interpretation-
It can be analysed that 10 respondents said that due to inadequacy of broadband and
internet structures in several countries, profits of Netflix Inc. have hampered a lot. 9 respondents
also agree with the statement that inadequacy of internet connections have lowered down profits
of company. On the other hand, 5 participants disagree that lower internet and broadband
structures have not affected business' profits. While, remaining 6 have also strongly disagreed
that profits of company are not hampered due to lower internet structures in several countries.
Theme 10- Requirement of new business models
21

Q10. Do you believe that Netflix Inc. requires
implementing new business models to stay
ahead of rival businesses in emerging markets? Respondents
Yes 14
No 9
Maybe 7
Total 30
Yes No Maybe
0
2
4
6
8
10
12
14
16
14
9
7 Respondents
Interpretation-
It can be interpreted from the chart that majority of people have answered that new
business models have to be devised by company in order to beat rival businesses. This is the
main thing by which Netflix Inc. can stay ahead in emerging markets. Apart from it, 9
respondents said that it is not necessary to implement new business models. However, remaining
7 answered that they are not sure whether business should implement business models or not.
Thus, it can be summarised that business is required to apply well-structured models so that it
may be able to outreach rivalries in the marketplace.
22

Slide 1
23

Slide 2
24

Slide 3
25

Slide 4
26

Slide 5
Interpretation-
It can be analysed from the above chart that global business environment has increases
competition up to a major extent as majority of the respondents have agreed with it. 6 of
respondents also agrees that competition elevates quite effectively. On the other hand, 8
participants said that global environment where Netflix Inc. does not lead to increase in
competition. While, remaining 6 respondents also strongly disagrees with the statement.
However, majority of participants said that global business environment leads to increase in
rivalry among businesses as they all compete to offer better services than other firms
27

Slide 6
Interpretation-
It can be assessed from the chart that major benefit of globalisation is Netflix Inc. wide
reach to markets as 10 respondents are in favour of it. On the other hand, 9 of them replied that
revenue elevates up to a major extent because firm have diversified operations in market. On the
other hand, 7 of managers said that globalisation benefits Netflix Inc. because of increase in
viewers of content. While, remaining 4 respondents answered that diversified demands of public
are met with the help of globalisation.
28

Slide 7
Interpretation-
It can be reviewed from the above chart that increase in piracy rates have been attained in
recent time which emerged as a main drawback of operations. It can be ascertained that language
barriers are also another demerit of globalisation. Netflix which has mainly content in English
faces language barrier in Russia as there only 5 % people understand the language. 6 respondents
said securing copyrights of content is reflected and remaining 5 participants said that limited
amount of local content hinders company as it has diverse operations in worldwide.
29

Slide 8
Interpretation-
It can be analysed that 10 respondents strongly agree that Netflix Inc. has undergone
changes and worked along with demands of people internationally. 6 of participants also agrees
with it. However, 8 people disagree that Netflix Inc. has not complied with changes and requires
making strategies for increasing its stake in the international marketplace. Moreover, 6
respondents also strongly disagreed with the statement. While, majority respondents have
answered in favour of it and said that organisation is able to undergo changes for securing its
position in markets.
30

Slide 9
Interpretation-
It can be assessed from the chart that Netflix Inc. has various challenges around it as
business environment globally is way complex. Majority of respondents said that universal
methods of payment has major challenge to company as unified payments systems are missing
and it leads to difficulty for processing and accepting payments. 8 respondents said foreign laws
to be abide is another challenge to organisation. 6 answered that cultural differences challenges
firm due to content provided by it may suit in one country but get oppose in another country. 7
respondents said global pricing strategy is another challenge to firm.
31

Slide 10
Interpretation-
The above chart reflects that Netflix Inc. has been benefited with globalisation as 10
respondents strongly favours it. Moreover, 6 participants also agreed that globalisation benefits
firm in accessing customers globally. While, 9 respondents are not in favour of the same and said
that globalisation has not benefited it. In addition to it, remaining respondents also strongly
disagree with it as it is outlined in the chart. However, it can be said that Netflix Inc. has been
effectively benefited by globalisation and viewers are satisfied as well.
32

Slide 11
Interpretation-
It can be interpreted that 14 respondents said that Netflix Inc. is able to earn desired
amount of profits by effectively overcoming trade restrictions in effective manner. On the other
hand, 9 respondents have not answered in favour of it. This is because they think that due to
trade restrictions, Netflix Inc. is not able to attain profits globally. While, remaining 7
respondents are not sure whether trade restrictions are overcome by organisation or not.
However, due to the fact that Netflix Inc. is in more than 190 countries, trade restrictions are
surely overcome by it.
33

Slide 12
Interpretation-
It can be analysed from the above chart that 16 participants in the research believes that
expensive monthly rentals of Netflix Inc. leads to affect customer's base up to a major extent.
Besides this, 6 respondents believes that high cost of rentals to watch content does not hinder or
impacts customer's base of company. However, 8 of them are not sure whether Netflix Inc.
charges high cost affects consumer base or not. Thus, it can be said that Netflix Inc. should
charge low rentals which will maximise its customers and desired profits can be earned.
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Slide 13
Interpretation-
It can be analysed that 10 respondents said that due to inadequacy of broadband and
internet structures in several countries, profits of Netflix Inc. have hampered a lot. 9 respondents
also agree with the statement that inadequacy of internet connections have lowered down profits
of company. On the other hand, 5 participants disagree that lower internet and broadband
structures have not affected business' profits. While, remaining 6 have also strongly disagreed
that profits of company are not hampered due to lower internet structures in several countries.
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Slide 14
Interpretation-
It can be interpreted from the chart that majority of people have answered that new
business models have to be devised by company in order to beat rival businesses. This is the
main thing by which Netflix Inc. can stay ahead in emerging markets. Apart from it, 9
respondents said that it is not necessary to implement new business models. However, remaining
7 answered that they are not sure whether business should implement business models or not.
Thus, it can be summarised that business is required to apply well-structured models so that it
may be able to outreach rivalries in the marketplace.
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Slide 15
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Slide 16
P6 Reflecting and on research methods applied and recommendation for meeting research
objectives
The research methods have been applied by me in order to ascertain benefits and
drawbacks of global business environment in effective manner. The qualitative research has been
used which helped me to understand theoretical framework regarding the globalisation which has
provided with adequate understanding of topic under study. The research approach such as
deductive approach has benefited in complying with existing theory and build a new one through
hypothesis testing. On the other side, I've used exploratory research design through which
variables have been explored that influences global business environment in effective manner.
Research philosophy i.e. interpretivism has been applied so that interpretation of
collected data quite easily for analysing questionnaire to respondents. On the other hand,
sampling technique has also benefited me and is time-saving method for gaining responses. Data
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collection has been done through both sources and communication skills are enhanced in a better
manner. Data analysis has been done through thematic analysis which has helped me to enhance
my data analytical skills with ease. Moreover, it can be said that I've maximised by potentials to
apply research methodology in adequate manner and results are interpreted thereon.
Interpretation skills are improved and I'm able to attain effective benefits out of research
study. Moreover, questionnaire was offered to respondents and attained within stipulated time
with their responses. In addition to this, my time management skills are also improved. This has
helped me to attain benefits by taking into account all relevant information regarding viewpoints
provided by participants in the questionnaire. It can be analysed that research methods have been
applied which has enhanced my interpersonal skills up to a major extent. On the other side, I'm
able to find out answers regarding research questions leading to attainment of research outcomes.
Hence, it will help to improve my further projects in the future with knowledge gained in this
study.
P7 Considering alternative research methodologies in view of research outcomes
The research methodologies have been applied in order to attain answer of research
questions in effective manner. The qualitative research has been used in accordance to research
objectives and ascertain results with ease. However, if numerical figures were to be tested in the
study, then quantitative research would have been used. The quantitative research is useful for
attaining facts and figures and then to accomplish results in effectual manner. This would have
helped if study was based on quantitative nature.
The primary and secondary data both have been utilised in present study which has
helped in giving adequate data collection and as a result, research objectives are met. On the
other hand, only primary data could also been used by taking observation or personal interview
method. This would help in taking effective results on completing present study. Moreover, with
the help of accomplishing research outcomes, deductive approach has been used with ease. On
the other hand, alternative research approach such as inductive approach could also have been
used. However, then study would be quantitative one.
Research methodologies used have helped to attain research outcomes and study has been
completed with concrete evidence. This is because globalisation has paved the way for
attainment of objectives in effective manner having wide reach to customers. However, benefits
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and drawbacks of a global business environment have been ascertained and Netflix Inc. will have
to cope with complex environment where it operates in order to attain desired profits in effectual
manner. Thus, research objectives, questions and aim of the study have been met with applied
research methodologies quite comfortably with effective results.
CONCLUSION
Hereby it can be concluded that globalisation plays crucial role for the company in
attainment of desired profits in effective manner. On the other hand, benefits and drawbacks of
global business environment are ascertained which affects Netflix Inc. up to a high extent. It is
needed that firm should implement new business models which is revealed by respondents'
viewpoints leading to provide clarity that to stay ahead in the competition, business requires
implementation of business models. Apart from it, research study has been conducted which
provide that global business environment has increased competition in effective manner.
Moreover, it is required that Netflix Inc. should charge lower costs for enhancing customer's
base.
The research methodologies have been implemented governing proper direction of
research and scholar has complied with appropriate approach towards research. In addition to
this, findings of qualitative research imply that M&E sector is at boom stage. While, piracy rates
of content is increasing rapidly. This has led to implement well-structured strategies and secure
copyrights so as to publish content without any unauthorised access. Thus, it can be said both
benefits and drawbacks of international business environment are implied which provides clarity
that business needs to implement appropriate business strategies. This will help in competing at
global level in the best manner possible.
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