Benefits and Drawbacks of Global Business Environment for Netflix Inc.

This report comprehensively examines the benefits and drawbacks of the global business environment for Netflix Inc., a leading media services provider. The research encompasses a detailed literature review, defining research questions, and outlining the research methodology, including qualitative research with a deductive approach. Primary data was gathered through questionnaires administered to Netflix managers, and secondary data was sourced from various publications. The report analyzes the impact of globalization on Netflix's market reach, competition, and revenue. The findings highlight how globalization increases competition while also providing wider access to markets. The report includes a time plan for research activities, data analysis using thematic analysis, and interpretations of the findings. It concludes with reflections on the research methodology and suggests alternative approaches to assess the impact of the global business environment on Netflix's operations.

UNIT 11 – RESEARCH
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Producing research proposal defining research questions by literature review.....................1
TASK 2............................................................................................................................................6
P2 Examining appropriate research methods and approaches to research..................................6
P3 Conducting primary and secondary research considering costs, access and ethical issues...7
P4 Applying analytical tools and analysing research findings....................................................7
P5 Communicating research outcomes.......................................................................................9
P6 Reflecting and on research methods applied and recommendation for meeting research
objectives...................................................................................................................................22
P7 Considering alternative research methodologies in view of research outcomes.................23
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................25

INTRODUCTION
Globalisation has benefited companies worldwide and at the same time raised drawbacks
for competing on international scale due to complex business environment. Present study deals
with research in assessing benefits and drawbacks of a global business environment on Netflix
Inc. which is leading media services' provider headquartered in the US. It has diverse operations
in more than 190 countries and thus, research becomes crucial as to what are the benefits and
drawbacks of business environment where organisation operates. In this report, research proposal
will be made along with review of literature leading to provide pathway of ideas in the best
manner possible.
The research methodologies will also be devised leading to attainment of proper direction
for conducting research and ascertain results. Furthermore, research time plan will be made
showing time taken to complete activities. Secondary and primary research will be deployed
based on research questions and will benefit in meeting objectives of research quite comfortably.
Research outcomes will be attained and communicated to intended audience. Moreover,
reflection on usage of research methodology for achieving research outcomes will be provided.
In addition to this, alternative research methodology that could have been applied in research
will also be outlined in the report.
TASK 1
P1 Producing research proposal defining research questions by literature review
Research Topic
The benefits and drawbacks of a global business environment- A study on Netflix Inc.
Aim and Objectives
Aim
“To assess the benefits and drawbacks of a global business environment in media
services sector- A study on Netflix Inc.”
Objectives
 To ascertain trend of media services industry in the market
 To analyse how globalisation helps in driving success of Netflix Inc.
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 To assess the interrelationship of benefits and drawback of global environment to Netflix
Inc.
 To recommend ways in which Netflix Inc. could strengthen its global operations
Research Questions
Q1. What are the factors of globalisation that drives Netflix Inc. to attain success in the market?
Q2. Does globalisation leads to increase in complexity of business of Netflix Inc. due to
competition in global business environment?
Q3. Does the benefits and limitations of international business environment affects Netflix Inc.
in achieving goals?
Q4. Do global competition in media services' sector affects Netflix Inc. up to a major extent?
Research Rationale
The globalisation has led to pave the way for increasing international trade in effective
manner. With the help of global products or services being available to all, companies are
exposed to drawbacks in form of competition (Collins. 2015). On the other hand, they benefit by
offering services to wide range of customers as per their tastes. It can be analysed that media
services industry is also flourishing with the help of globalisation and as a result, profits are
accomplished by providing services to customers. Netflix is one such company having
diversified to 190 countries with more than 148 million users worldwide is benefiting from
globalisation. But having diversified at this stage, also have its own limitations. The rationale
behind this research is to analyse benefits and drawbacks of global business environment in
which business operates.
Review of Literature
Impact of global business environment in media services sector
As per the views of Hamilton, L. and Webster (2018), globalisation has provided wide
range of markets which can be accessed by companies in effective manner. With the help of it,
media services sector is able to attain desired profits by offering media services to consumers for
gaining adequate profits. The global Media & Entertainment (M&E) market reached $1.9 trillion
in terms of revenues and is expected to reach to near $2 trillion in 2020. US is the largest market
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($712 billion) and then comes China ($190 billion) followed by Japan ($157 billion), Germany
($97 billion) and UK ($96 billion). Major contribution to world share of M&E earnings are
accumulated by US in services such as music, online video-streaming, filmed entertainment and
book publishing.
Lewis, H. and et.al. (2017) says that US M&E market will reach around $771 billion at
the end of 2019 with an increase of 8.6 % from 2016. Convergence of industry remains in few
hands of corporates that dominates the market and are shifting from physical marketplace to
digital economy where viewers can access published content in the best manner possible (Sethy.
2018). Seeking global impact of business environment, demands of consumers are changed.
They are increasingly demanding high-end tools for accessing content available on their website
or through mobile app. Thus, consumers have become technology-driven and M&E sector of UK
and US have to meet this demand for gaining market share and attract adequate customer base.
Interrelationship of benefits and drawbacks of global business environment
According to Acs, Szerb and Lloyd (2017), digital trade has reached out to be fruitful for
organisations but also has reflected to brought attention to widespread piracy. Significance of
copyright laws, enforcement actions along with educational campaigns for effectively
encouraging legal consumption of various media and entertainment services being imparted to
customers. Virtual Reality and Augmented Reality are the fastest growing M&E services in the
marketplace garnering adequate share and satisfying customers up to a major extent. However,
Liébana-Cabanillas, Muñoz-Leiva and Sánchez-Fernández (2018) says that piracy and illegal
access to file sharing continue to dominate and plague M&E industry. It is quite complex for
measuring losses from piracy and also to calculate piracy rates. This can be said as a major
drawback of global business environment in which rate of piracy are increasing at a rapid rate.
Del Giudice, Carayannis and Maggioni (2017) argues that UK is steady marketplace of
M&E having reliable growth and trade barriers are also mere high. It can be estimated that global
business environment will have positive effect on companies operating in the UK as it is
expected to move around 3.4 % from 2017 to reach $99.8 billion in effective manner. It is quite
beneficial for American exporters to travel the content in the UK as it is English speaking
country and accept to watch content of numerous genres. Thus, it can be analysed that firms will
attain benefits through globalisation and make profitable ventures in this fastest growing sector.
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Significance of globalisation for measuring success of organisations
As per the views of Acs, Szerb and Autio (2017), globalisation has provided with variety
of benefits to organisations. This is evident from the fact that cross-border sales of products and
services can be done in effective manner without facing any illegality issues. By accepting the
laws prevailing in the country, organisations can initiate operational activities and make
customers satisfy in the best manner possible. With the significance of global operations,
businesses are able to view commercial-free viewing of films and web series at a global level
which has led to attain profits in effective manner. Getting into online streaming shows where
viewers are allowed to borrow filmed content on monthly rental payments are also helpful for
companies in attaining customer's attention.
According to Grayson and Hodges (2017), viewers demand for services from M&E as
per their tastes which has made aware companies about different tastes of several nations and are
not same. This has led to attainment of right taste of customers and only that content attracting
them is showed. Thereby taking and securing rights of content, it gets published and as a result,
firms are able to enjoy healthy profits in the best manner possible. This means that globalisation
has made possible, effective earnings by companies round around world.
Research Methodology
Research Type-
There are mainly two types of research such as quantitative and qualitative in effective
manner. For attaining outcome of global business environment exposed to benefits and
drawbacks, researcher will use qualitative research so as to accomplish the results of research
(Bresler and Stake, 2017). Moreover, quantitative research cannot be used as research will not
take numerical facts.
Research Approach-
Approaches to research are categorised into deductive research approach and inductive
research approach. For the current study, scholar will use deductive approach. This will be used
in order to test research questions on existing study and formulate theory. It will help in
ascertaining research aim in effective manner.
Research Design-
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The research design consists of exploratory research, descriptive research and casual
research. In present study, researcher will make use of exploratory research in order to describe
benefits and drawbacks of international business environment in which Netflix Inc. operates and
research will be conducted quite effectively.
Research Philosophy-
There are various research philosophies such as interpretivism and positivism (Alvesson
and Sköldberg, 2017). For effectively ascertaining merits and demerits of global business
environment, interpretivism philosophy will be utilised by scholar and as a result, concrete
evidences from research will be outlined.
Sampling-
It is required that sampling must be used because taking entire population for conducting
research is a cumbersome aspect for researcher. In order to save time and aspect of business,
researcher will use simple random sampling so that data may be gathered (Walliman, 2017).
Sample of 30 managers of Netflix Inc. will be used by circulating questionnaire to them with a
view to again attain filled questionnaire with their replies.
Data Collection-
The data collection is another important part of research methodology. There are
basically two types of data such as primary and secondary data. Scholar will gain primary data
through questionnaire provided to sample population. On the other hand, secondary data will be
taken from books, journals, articles published on the internet etc.
Data Analysis-
It is another significant part in research just after data is collected which needs to be
analysed in order to attain results from data. In current research, scholar will use thematic
analysis in which themes will be prepared on the basis of questionnaire being asked to sample of
30 managers. Thus, it will help to serve results of research to intended audience.
Research Time Plan
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14
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Formulating
research proposal
Aim and objectives
Background of
research
Implementing
research
methodologies
Data collection
using primary and
secondary
resources
Examining data
Interpreting
collected data
Conclusion and
recommendations
Submitting draft
Modifying project
as per feedback
comments
Submitting report
The above research plan reflects that research will be completed within the period of 14
weeks. By completing the project on time, scholar will be able to arrive at research results.
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TASK 2
P2 Examining appropriate research methods and approaches to research
The main pillars of data collection sources are primary and secondary sources. Primary
data source is one which is collected by researcher on its own and is not already available. It is
required that appropriate data source must be gathered so that researcher will be able to
accomplish results in the best manner possible. This factor has major outcome on the results of
researcher and as a result, it is required that utmost care needs to be taken. The methods of
collecting primary data are through questionnaire, personal interview, observation etc. which is
gathered by researcher first-handedly in effectual manner.
It is also required that while collecting primary data, level of accuracy, reliability,
completeness of information must be complied with else results may differ up to a major extent.
On the other side, secondary data is that one which is made available from other reliable sources
and not by researcher himself. In simple words, data already collected by previous researcher can
be used by scholar if it fits with research aim and objectives (Brannen, 2017). The access to
books, internet articles are some of the secondary sources from where data can be gathered.
P3 Conducting primary and secondary research considering costs, access and ethical issues
Costs-
It is utmost necessary to use financial resources so that research can be conducted in a
better manner. For conducting research, costs are required to be incurred which may consists of
travelling charges, access to reliable sources, internet charges and other related expenditures
(Lock, 2017). This means that without having availability of financials resources, research
becomes impossible to conduct. Hence, costs are incurred for arriving at results.
Access-
The access in research study means appropriate ethical practices for gaining entry to
given community for purpose of effectively conducting formal research quite effectually. It
means that gaining access to participants or respondents in qualitative research and not to do any
harm. This means that participants of research will be accessed and due consent will be taken
from them.
Ethical issues-
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The ethical issues are termed as what sort of ethics are being accounted for by researcher
(Harrison and Lock, 2017). It can be ascertained that questionnaire has been circulated to
respondents and none of them have been forced to provide their viewpoints. In addition to this,
proper permission is also being taken from them and information supplied by them have been
kept confidential. On the other hand, such information will not be shared by researcher.
P4 Applying analytical tools and analysing research findings
Research Type-
The research type are of two types like quantitative and qualitative. For accomplish
present research objectives and answering research objectives, scholar has applied qualitative
research for gaining results in effectual way. Hence, it has benefited with regards to ascertaining
benefits and drawbacks of global business environment on Netflix Inc. While, quantitative
research has not been used because numerical facts are being of no importance to researcher.
Research Approach-
Research approach provides kind of approach followed by researcher to conduct research.
In present study, researcher has taken deductive approach in order to test research questions on
existing study which helps in formulating theory (Bulmer, 2017). This has provided with better
approach for gaining useful insight for project. On the other side, inductive approach is not being
used as it starts with theories and observations are made at the end of research process which will
not provide greater insight in present research.
Research Design-
The research design is also being used for providing proper schema of entire study which
helps researcher to get direction for conducting research. In relation to this, researcher has used
exploratory research design so as to ascertain variables leading to have benefits and drawbacks
of international business environment on Netflix Inc. quite effectively. On the other hand,
descriptive research design has not being used as variables were not be explored for attaining
results by researcher and thus, exploratory research design has been used as research is of
qualitative nature.
Research Philosophy-
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The research philosophy consists of interpretivism and positivism which analyses
philosophy of researcher for conducting research in effective manner (Bell, Bryman and Harley,
2018). It can be analysed that scholar has used interpretivism philosophy which has benefited in
interpreting research outcomes with ease. By effectively interpreting results, concrete conclusion
has been arrived. The research philosophy applied by researcher is on the basis of conducting
research on qualitative research and then interpret results.
Sampling-
The sampling is required for gaining data. The researcher has used simple random
sampling for collecting data by offering questionnaire to 30 managers regarded as sample.
Moreover, by getting their viewpoints in effective manner. It is time-saving and cost-effective
affair for the researcher and as a result, concrete results can be accomplished.
Data Collection-
The data collection is another important part in research and it can be taken from primary
and secondary sources. Researcher has used primary data by providing questionnaire to
participants. On the other hand, books, articles on internet, reliable journals are used as per
secondary data (Litosseliti, 2018). These two sources have provided with adequate data for
getting appropriate answer to research questions formulated.
Data Analysis-
The data analysis is required to be done so that gathered data can be interpreted for
meaningful conclusion. In present study, scholar has used thematic analysis for interpreting data
and themes have been prepared in effective manner. Thus, with the help of data analysis,
viewpoints of respondents are fairly assessed in a better manner.
P5 Communicating research outcomes
Primary Data
Questionnaire
Name-
Gender-
Demographic Profile-
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Q1. Do you think global business environment increases competition for Netflix Inc.?
 Strongly Agree
 Agree
 Disagree
 Strongly Disagree
Q2. What are the benefits of globalisation to Netflix Inc.?
 Increased viewers of content
 Revenue
 Wide reach to markets
 Meeting diversified demands
Q3. What are the drawbacks pertaining to globalisation to Netflix Inc.?
 Securing copyrights of content
 Increased piracy rates
 Language barriers
 Limited amount of local content
Q4. Do you agree that Netflix Inc. has undergone changes as per global business environment
to secure its stake in international markets?
 Strongly Agree
 Agree
 Disagree
 Strongly Disagree
Q5. What are the challenges to Netflix Inc. in international markets due to complex business
environment globally?
 Foreign laws
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