Assessing Global Business Environment on Netflix Inc. Performance

This report examines the benefits and drawbacks of a global business environment, focusing on Netflix Inc. as a case study. The research aims to assess the impact of globalization on Netflix, a leading media services provider operating in over 190 countries. The study employs a qualitative research approach, utilizing an inductive research philosophy and interpretivism, with primary data collected through questionnaires administered to 30 Netflix managers and secondary data from various sources. Thematic analysis is used to analyze the data, focusing on themes such as increased competition, market reach, piracy rates, adaptation to the environment, payment methods, and the overall impact of globalization on the company's profitability and customer base. The findings reveal insights into the challenges and opportunities that Netflix faces in its global operations, including issues related to competition, piracy, copyright, language barriers, and the need for new business models. The study concludes with recommendations for strengthening Netflix's global operations.

The benefits and drawbacks of a
global business environment- A
study on Netflix Inc.
TASK -4

Overview
Globalisation has benefited companies worldwide and at the same
time raised drawbacks for competing on international scale due to
complex business environment. Present study deals with research
in assessing benefits and drawbacks of a global business
environment on Netflix Inc. which is leading media services'
provider headquartered in the US. It has diverse operations in
more than 190 countries and thus, research becomes crucial as to
what are the benefits and drawbacks of business environment
where organisation operates.

Research aim and objectives
Aim
 “To assess the benefits and drawbacks of a global business
environment in media services sector- A study on Netflix Inc.”
Objectives
To ascertain trend of media services industry in the market
To analyse how globalisation helps in driving success of Netflix
Inc.
To assess the interrelationship of benefits and drawback of global
environment to Netflix Inc.
To recommend ways in which Netflix Inc. could strengthen its
global operations

Research Methodology
Particulars Methods
Research type Qualitative
Research approach Inductive
Research philosophy Interpretivism
Data collection Primary via questionnaire
Secondary through books,
journals and scholarly articles
Sampling 30 managers of Netflix Inc will
be selected using purposive
sampling technique
Data analysis Thematic analysis

Theme 1- Global business environment
increases competition
Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
6
8
6
Respondents

Theme 2- Wide reach to markets
Increased viewers of content
Revenue
Wide reach to markets
Meeting diversified demands
0
2
4
6
8
10
12
7
9
10
4
Respondents

Theme 3- Increased piracy rates
Securing copyrights of content
Increased piracy rates
Language barriers
Limited amount of local content
0
2
4
6
8
10
12
6
10
9
5 Respondents

Theme 4- Netflix Inc. have undergone
changes according to environment
Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
6
8
6
Respondents

Theme 5- Universal payment methods
Foreign laws
Universal payment methods
Cultural differences
Global pricing strategy
0
1
2
3
4
5
6
7
8
9
10
8
9
6
7
Respondents

Theme 6- Globalisation has benefited Netflix
Inc.
Strongly Agree Agree Disagree Strongly Disagree
0
2
4
6
8
10
12
10
6
9
5 Respondents

Theme 7- Attainment of desired profits
Yes No Maybe
0
2
4
6
8
10
12
14
16
14
9
7 Respondents

Theme 8- Expensive monthly rentals have
hindered customer's base
Yes No Maybe
0
2
4
6
8
10
12
14
16
18
16
6
8 Respondents