Analysis of the Global Business Environment for Mobile Industry

This report analyzes the global business environment, focusing on the mobile industry. It begins with an introduction outlining the scope of the analysis, followed by a PEST (Political, Economic, Social, and Technological) analysis to evaluate the macro-environmental factors impacting the sector. The political stability of the UK is highlighted as a positive influence, along with economic factors such as infrastructure. Social trends and technological advancements are also examined, particularly in the context of Apple's iPhone. A SWOT analysis is then presented, identifying strengths, weaknesses, opportunities, and threats. The report concludes by summarizing the key findings and emphasizing the favorable conditions for premium mobile brands like iPhone in the UK market.

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
Political impact on industry....................................................................................................1
Economic impact in global industry.......................................................................................1
Social impact on fashion industry..........................................................................................1
Technological effect on the global industry...........................................................................1
SWOT analysis ......................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Mobile industry is one of the fastest growing sectors across the global periphery. This
corporate sector undergoes a number of changes owing to macro environmental alterations.
These alterations are studied with the help of PEST analysis. This is a framework which takes
into account 4 macro environment aspects which are analysed for the purpose of scanning the
business environment for strategic management.
Political impact on industry
The political conditions of United Kingdom is stable which supports the growth of
companies operating within the confines of mobile industry (Valeriani and Vaccari, 2018).
Further, the government of this nation provides a number of grants and incentive schemes for the
growth of brands such as iPhone. This facilitates the growth of premium brands like iPhone
operating within mobile sector to attain growth and development.
Economic impact in global industry
United Kingdom is a economically stable countries which provides infrastructural,
communication, technological, logistics, supply chain and other facilities to company operating
within mobile sector (Wilson, 2018). This facilitates the growth of brands such as iPhone at
market place and develops a scope for Apple to incorporate the use of these facilities during the
development of new iPhone models.
Social impact on fashion industry
The trends, patterns, attitudes and consumer behavioural pattern of population of United
Kingdom keeps on changing at a rapid pace. Looking upon the latest and emerging needs of
customers at UK, Apple launch new iPhone models having features which can appeal to public at
large and thereby build its high brand value at market place (Ndibwile and et. al., 2018)
Technological effect on the global industry
UK is a technologically advanced country which presents a number of opportunities for
organisations operating within the confines of mobile sector. These companies can make use of
latest and emerging trends with a view to captivate the attention of public at large. Making use of
the technologies, iPhone has become one of the fastest growing and selling premium brands
across the globe (Page and Thorsteinsson, 2018). The customers of this brand are not willing to
shift to alternate brands owing to the unique features provided within them.
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SWOT analysis
Strengths Weaknesses
Apple is one of the biggest and most valued
companies across the globe (Vasilaki and
Tsakalidis Jr, 2019). It has a staff which is
skilled, knowledgeable and dedicated to the
growth and development of corporation at
international scale.
The offerings of this enterprise are much more
expensive than other tech brands. This is why
the products rendered by entity become
unaffordable for certain economic sections of
the society.
Opportunities Threats
The company has the essential financial,
physical and technological resources to adopt
diversification at large with a view to attain
massive and long term growth in market place.
The organisation faces major threat from other
top-notch companies pertaining to mobile as
well as consumer electronics industry such as
LG, Samsung, Oppo, Huawei, Toshiba,
Panasonic etc.
CONCLUSION
On the basis of above macro and micro environmental analysis, it can be said that the
political and economical state of UK fosters the growth of premium mobile brands like iPhone.
Also, it has been recognised that Apple has the necessary resources and competencies to reach to
a all new height that is not reachable for any rival firm.
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REFERENCES
Books and Journals
Valeriani, A. and Vaccari, C., 2018. Political talk on mobile instant messaging services: a
comparative analysis of Germany, Italy, and the UK. Information, Communication &
Society, 21(11), pp.1715-1731.
Wilson, E., 2018. Apple's Key Success Factors in the UK that Could Be Learned and Applied by
Other Companies from the Same Industry. Available at SSRN 3152328.
Ndibwile, J. D. and et. al., 2018, September. Smart4Gap: Factors that Influence Smartphone
Security Decisions in Developing and Developed Countries. In Proceedings of the 2018
10th International Conference on Information Management and Engineering (pp. 5-15).
ACM.
Page, T. and Thorsteinsson, G., 2018. Emerging Technologies in Interaction with Mobile
Computing Devices-A Technology Forecast. i-manager's Journal on Mobile Applications
and Technologies, 5(1), p.1.
Vasilaki, M. and Tsakalidis Jr, G., 2019. Apple Inc. Equity Valuation.
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