Business Plan for Global Expansion: Reliable Psychological Center

This report details a comprehensive business plan for Reliable Psychological Center (RPC), a mental health application designed to provide counseling services. The plan encompasses market analysis of the UK healthcare sector, focusing on the increasing demand for mental health solutions among students. It outlines the organization and management structure, services offered (psychopharmacology, psychotherapy, and addiction programs), marketing and sales strategies, funding requests, and financial projections. The app aims to recruit psychiatrists and psychologists from universities to offer cost-effective, quality treatment while ensuring confidentiality and promoting positive customer relationships. The plan also addresses competitive advantages and sales strategies for targeting students dealing with mental health and addiction issues. Desklib provides this assignment as a resource for students.

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Executive summary:
This report presents the business plan of reliable psychology center which develop an
application for the purpose of providing mental health care services by recruiting the
psychiatrists and psychologists from the universities through the mental and health well-being
center. In context of this app, we choose the name Reliable Psychological Center (RPC), which
is developed for multidisciplinary behavioral health care practice which mainly offers metal
health of the individual. Various components of the business plan are described in this report.

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Contents
Executive summary:....................................................................................................................................2
Introduction:...............................................................................................................................................4
About business:...........................................................................................................................................4
Mission:...................................................................................................................................................4
Vision:......................................................................................................................................................5
Market Analysis:..........................................................................................................................................5
Market trends:.........................................................................................................................................5
Competitors:............................................................................................................................................6
Organization & management structure:......................................................................................................6
Business structure:..................................................................................................................................6
Management team:.................................................................................................................................6
Services and product:..................................................................................................................................6
Marketing and sales:...................................................................................................................................7
Target audience:......................................................................................................................................7
Marketing strategy:.................................................................................................................................7
Sales strategy:..........................................................................................................................................8
Funding:.......................................................................................................................................................8
Financial projections:...................................................................................................................................8
References:..................................................................................................................................................9

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Introduction:
Business plans are considered as the frameworks of any business, and this framework is
very important for the purpose of setting the benchmarks of the business goals. This report
highlights various components of the business plan in context of the mental health private
practice. All these components are translated into the framework for mental health professionals
and also for the business management.
In this report we develop an App related to psychology/counseling and also seek
recruitment of psychiatrists and psychologists from universities by way of mental and health
well-being center. In context of this app, we choose the name Reliable Psychological Center
(RPC), which is developed for multidisciplinary behavioral health care practice which mainly
offers metal health of the individual. The main purpose of this app is to help those people who
are struggling with the issues related to the health at the university but they are too scared to face
these issues.
Structure of this report includes brief introduction of the business, market analysis,
organization and management, about product or services, marketing and sales, funding request,
and financial projections. Lastly, brief conclusion is defined in this report.
About business:
In this, an application is developed for the purpose of providing psychology/counseling
services to those individuals who need help with their mental issues. This application is
developed for an important purpose, as there are number of persons who are scared to discuss
their problems in person or hesitate with the counselors. These counselors are hired from the
universities through the mental and health well-being center, and at the initial stage these
counselors deals with the students of the same university anonymous. This business is registered
with the name of Reliable Psychological Center (RPC), and it is initiated as multidisciplinary
behavioral health care practice.
This business mainly focuses on providing the cost-effective and quality treatment to
their patients.
Mission:
The mission of this business is to create, promote, and maintain a positive customer
relationship with the users of this app. The main purpose of this business is to encourage the
well-being of the individuals by providing them quality service, and ensures trust,
confidentiality, and compassion. This business is mainly committed to the quality mental health
care and ensures confidentiality.

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Vision:
The vision statement of this business is to create highly competitive and effective private
counseling business, and to include this business in the top list of students and corporate
organizations in UK.
Market Analysis:
It must be noted that, health care market of UK is large and sophisticated and this market
required new services and innovative technologies on constant basis. This industry is divided
between the public healthcare system (National Health Service (NHS)) which cost up to $165
billion and smaller private segment which cost up to $56 billion (Export.gov, 2017).
Market trends:
Following are the current market trends of this industry in the UK:
 Students of this country deals with the constant increase in the mental health conditions,
and demand adequate solution on constant basis. The only way to resolve this issue is to
seek innovative technology which provide best quality services to the patients and also
help the patients to self-monitor their health. The use of innovating technology is
considered as important part of trend and results in shift in the healthcare provision from
hospitals to community services, and it also result in increase in the use of e-health
technologies (CQC, 2017).
 There is increase in demand in context of the rehabilitation and orthopedic area because
of the efforts made by the government to promote disabled and elderly independence.
 It also focus on the preventative care in different areas such as oral health, diet and
fitness, as it directly affects the mental health of the person and result in the rise in
‘lifestyle related’ conditions such as diabetes and obesity.
 In the mental health market, private sector gets the continuous benefits because number
of patients prefer to take services from private organizations because these organizations
not only ensures the confidentiality but also provide more quality services. One more
reason of shift towards the private organizations is the limitation imposed by NHS on the
mental health treatment its offers.
 On the basis of the any qualified provider scheme’ (AQP) by NHS, patients have option
to particular treatments or care from the approved private and public organizations
(GOV.UK, 2017).

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Competitors:
There are almost 3100 organizations and individuals which are engaged in the mental
health care services, and there is tough competition in this industry. Both public and private
sector is involved in this, and there are number of private organizations which are also using
innovating technologies for providing best services to the patients (Gov.UK, 2017).
Organization & management structure:
Business structure:
Organization structure of this private company is not very much complex, as founding
director or president of the business is responsible to manage. This company is managed on the
basis of shared service model, and the relationship with the customers is the most important
variable while directing the sector. Structure of this company also includes the advisory board
and this board consists of four leaders which deal with the field of behavioral health, managed
care, organizational dynamics, and a consumer (Suttle, 2018).
This business also includes the Center's staff which not only deals with the queries and
concerns of the customer but also handle the financial structure of the business. This staff also
develops the goals for future, and considers issues related to the marketing and sales. The task
will be assigned by the group which is developing a plan for ensuring the Quality Improvement.
Organization structure of this company also includes the customer relations committee which is
under obligation to brainstorm, formulate ideas, plan and implement activities for the purpose of
enhancing the levels of satisfaction among all customers (Morgan, n.d.).
Management team:
The personnel team of the organization includes consultants, advisory board
professionals, team members of the consumer and CQI team, entre staff, and president of the
company (Wharton, n.d.).
Services and product:
This application of RPC provides the quality mental health and also services related to
the substance abuse/addiction to the individual. This company mainly offers four types of
services that are psychopharmacology, psychotherapy, and addiction programs. A
multidisciplinary staff provides treatment in context of the mood and anxiety disorders, and
disorders related to the attention deficit hyperactivity and behavioral, post-traumatic stress
disorders, etc. Details of the services provided by the RPC are defines below (Noryh texas, n.d.):

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 Psychopharmacology: in the service, counseling is given by the licensed and board
certified psychiatrists and also by the certified nurses. In this service, student might not
need therapy but they require medication for the stabilizing the present symptoms and
also to facilitates the return of the student on its previous level of functioning.
 Psychotherapy: this service is given by the independently licensed certified nurse,
psychologists, mental health counselors, and social workers.
 Addiction: in this student get rid from any addition which causes adequate effect on its
health and working (Tracy, n.d.).
Marketing and sales:
There are number of factors which must be considered by the management before
adopting any marketing or sales strategy:
Target audience:
Those students who are dealing with the mental health issues while conducting their
studies are the primary target of the business. This company can also target those students who
are deals with any addictive issues and bad substance (Mind, n.d.).
Marketing strategy:
RPC can choose number of marketing strategies and some of these strategies are stated below:
 Paid advertising- this strategy includes number of approaches for the marketing, as it
includes traditional approaches like TVCs and print media advertising. Another approach
in this context includes very famous marketing approach that internet marketing, and this
includes number of matters such as PPC (Pay per click) and paid advertising.
 Cause marketing- this advertising ensure link between the services and products of the
company in context of social cause or issue.
 Relationship marketing- this type of marketing mainly focus on the customer building,
and enhance existing relationship with the customers and also ensure the loyalty.
 Word of mouth- this marketing strategy clearly depends on the impression left on the
people by the business, and from traditional point of view it is the most important
marketing strategy. Being heard is the most important in the business world, as when
business provides quality services to the customers, and then customers will definitely
promotes this.
 Internet marketing- the most important marketing strategy in present business world is
the internet marketing such as cloud marketing and this type of marketing generally
happens on the internet.
 Diversity marketing- it mainly consider the diverse audience by customizing different
marketing strategie (Yodij, n.d.).

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Sales strategy:
Following are the sales strategy which can be used by the RPC:
 Targeting buyers- it is considered as the most important sales strategy, as in this company
targets the potential buyers and these buyers are found with the help of demographic
research.
 Competitive advantage- in this company can ensure any particular competitive advantage
over its competitors (Leonard, 2018).
Funding:
Following is the cost which is required to start tis business in the UK:
Particulars Cost
Incorporation fees Euro 750
liability insurance, permits and license Euro 3500
Office space Euro 25000
Equipment’s Euro 10000
Accounting software Euro 2000
Start-up expenses including stationery Euro 1000
Salaries Euro 40000
Miscellaneous Euro 7000
There are three areas through which these funds can be generated by the company:
 Personal savings (part of the capital)
 capital from friends and other extended family members
 Maximum parts of the funds are generated from bank.
Financial projections:
The financial plan of this project is based on the three important factors, and these three
factors are stated below:
 Company focus on improving the quality of receivables by reducing the days in this
context.
 Improvement in cash flow
 Constant growth
This section stated the projected balance sheet and projected cash flow:

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Cash flow:
Particulars Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales Euro 70000 Euro 85000 Euro 87000
Cash from
Receivables
Euro 45000 Euro 48000 Euro 46000
Total Euro 115000 Euro 128000 Euro 133000
Additional Cash
Received
0 0 0
Sales Tax, VAT,
HST/GST Received
0 0 0
New Current
Borrowing
0 0 0
New Other Liabilities
(interest-free)
0 0 0
New Long-term
Liabilities
0 0 0
Sales of Assets 0 0 0
New Investment
Received
0 0 0
Total Euro 115000 Euro 128000 Euro 133000
Expenditures

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Expenditures from
Operations
Cash Spending Euro 55000 Euro 25000 Euro 12000
Bill Payments Euro 85000 Euro 90000 Euro 93000
Total Euro 140000 Euro 115000 Euro 105000
Balance Sheet (Amount in Euro):
Assets Year 1 Year 2 Year 3
Cash 31,525 55,940 $117,439
Accounts Receivable 120,475 136,908 $170,268
Other Current Assets 5,000 5,000 $5,000
Long term assets - - -
Total 157,000 197,847 292,708
Accounts Payable 33,450 40,193 52,690
Long-term Liabilities 41,000 29,485 16,865
Capital 82,550 128,169 223,153
Total 157,000 197,847 292,708

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Conclusion:
After considering the above facts, it can be said that the main purpose of this business is
to encourage the well-being of the individuals by providing them quality service, and ensures
trust, confidentiality, and compassion. This business is mainly form for the purpose of providing
the quality mental health care and ensures confidentiality. This can be achieving through
different strategies and goals which are stated in this report.
References:
CQC, (2017). The state of care in mental health services 2014 to 2017. Retrieved on 2nd June
2018 from: https://www.cqc.org.uk/sites/default/files/20170720_stateofmh_report.pdf.
Export.gov, (2017). United Kingdom – Healthcare. Retrieved on 2nd June 2018 from:
https://www.export.gov/article?id=United-Kingdom-Healthcare.
Gov.UK, (2017). Competition concerns found in adult mental health care merger. Retrieved on
2nd June 2018 from: https://www.gov.uk/government/news/competition-concerns-found-
in-adult-mental-health-care-merger.
GOV.UK, (2017). Thousands of new roles to be created in mental health workforce plan.
Retrieved on 2nd June 2018 from: https://www.gov.uk/government/news/thousands-of-
new-roles-to-be-created-in-mental-health-workforce-plan.
Leonard, K. (2018). What Is Sales Strategy?. Retrieved on 2nd June 2018 from:
http://smallbusiness.chron.com/sales-strategy-629.html.
Mind. Our communities, our mental health. Retrieved on 2nd June 2018 from:
https://www.mind.org.uk/media/2976113/mind_public-mental-health-guide_web-
version.pdf.

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Morgan, J. The 5 Types Of Organizational Structures: Part 1, The Hierarchy. Retrieved on 2nd
June 2018 from: https://www.forbes.com/sites/jacobmorgan/2015/07/06/the-5-types-of-
organizational-structures-part-1-the-hierarchy/#4f24f0935252.
North Texas. Types of Mental Health Treatment Settings and Levels of Care. Retrieved on 2nd
June 2018 from: https://www.northtexashelp.com/mental-health-treatment-settings.html.
Suttle, R. (2018). Types of Organizational Structure in Management. Retrieved on 2nd June 2018
from: http://smallbusiness.chron.com/types-organizational-structure-management-
2790.html.
Tracy, N. Types of behavioral and mental health services you may need. Retrieved on 2nd June
2018 from: https://www.healthyplace.com/other-info/mental-illness-overview/types-of-
behavioral-and-mental-health-services-you-may-need.
Wharton. Management Structure. Retrieved on 2nd June 2018 from:
http://kwhs.wharton.upenn.edu/term/management-structure/.
Yodij. 8 Types of Marketing Strategies and Definition. Retrieved on 2nd June 2018 from:
https://www.yodiz.com/blog/8-types-of-marketing-strategies-and-definition/.