Research Project: Global Business Environment, M&S Analysis

This report provides a detailed analysis of the global business environment, focusing on its advantages and disadvantages for multinational organizations, with Marks and Spencer as a case study. The introduction outlines the research aim, objectives, and questions, emphasizing the significance of globalization in business growth. Chapter 2 reviews literature on globalization's impact, benefits, and drawbacks, along with strategies for international expansion. The research methodology, detailed in Chapter 3, employs a qualitative approach for data collection and analysis. Chapter 4 would present the data analysis findings. The conclusion and recommendations, in Chapters 5 and 6, summarize the research outcomes and suggest strategies for businesses operating in the global environment. The report also includes a Gantt chart, references, and appendices for further context. The report examines the importance of globalization, its effect on employment, free trade, and the quality of goods and services, while also addressing drawbacks like employment reduction and inequity. The report is structured to provide a clear understanding of the global business environment and its implications for business strategy.

Research Project

Table of Contents
TITLE: “The benefits and drawbacks of global business environment”. .......................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of research..................................................................................................................3
Background of research...............................................................................................................3
Significance of research..............................................................................................................3
Research Aim..............................................................................................................................3
Research Objectives....................................................................................................................3
Research Questions.....................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................5
Importance of globalisation in increasing business growth........................................................6
Benefits and drawbacks of globalisation for an organisation.....................................................6
Various strategies through which M&S can easily grow their enterprise operations at
international level........................................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
Type of research..........................................................................................................................8
Data collection............................................................................................................................9
Research Philosophy...................................................................................................................9
Research approach....................................................................................................................10
Research Strategy......................................................................................................................10
Ethical consideration.................................................................................................................11
Sampling...................................................................................................................................11
Identifying population and research site...................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 5: RESEARCH OUTCOMES ...................................................................................21
Covered in PPT.........................................................................................................................21
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................21
Conclusion.................................................................................................................................21
Recommendation.......................................................................................................................22
REFERENCES..............................................................................................................................23
Appendices.....................................................................................................................................24

TITLE: “The benefits and drawbacks of global business environment”.
CHAPTER 1: INTRODUCTION
Overview of research
Globalisation specify as the communication of an economic system with all another
economies in the international level. This type of action occurs from financial dealing,
commerce, political relation, manufacture and many more. With the advancement and invention
of new or innovative technologies in the field of transformation and interaction through
globalisation. This will assist in increasing employment opportunity with the help of
globalisation in different places where people redeem themselves (Noe, 2017). People get better
job without having to move from one nation to another to find better job.
Background of research
The study is supported on Marks and Spencer which is a major British international retail
organisation and its headquarter is situated in Westminster, London which elaborate in
merchandising variety of wearable, domestic production and luxuriousness commodity. It is
listed on the London stock exchange which is constituents in the FTSE 100 index. M&S was
established in the year of 1884 by Michael Marks and Thomas Spencer in Leeds (Namada,
2018). An organisation start to sell branded goods such as Corn flakes in the year of 2008.
Currently, there are around 979 stores which are operated and regulated in the UK country and
they are sell branded products in the market place.
Significance of research
The significance of this study is to examine the main advantages and drawbacks of the
global business environment where an organisation expand their business operations and its
purpose in order to achieving with goals and target. For this, researcher can enhance their skills
and knowledge which are helpful in upgrading their information.
Research Aim
Aim: “To identify the benefits and drawbacks of global business environment for multinational
organisation”. A case study on Marks and Spencer.
Research Objectives
 To understand the importance of globalisation in increasing business growth.

 To analyse the benefits and drawbacks of globalisation for an organisation.
 To evaluate various strategies through which M&S can easily expand their business
operations at international level.
Research Questions
 What is the importance of globalisation in increasing business growth ?
 What is the benefits and drawbacks of globalisation for an organisation ?
 What are the various strategies through which M&S can easily expand their business
operations at international level ?
Gantt chart
A Gantt chart is a graphical representation which help in describing and explaining
research project which clearly shows the relation between existing activities and functions in
better manner. It demonstrate regarding the vertical axis in which there are various list relates to
all tasks that can be performed effectively. The horizontal axis presents in given time period. It
will indicate the start and end date in which report has been completed.

CHAPTER 2: LITERATURE REVIEW
A literature review describe about the published facts and figures which are associated
with research topic. It is refer as simple summary which generally used in organisational
structure and it is combined with both brief and concise concept. In this section, there are
different writers and learners who are given their reviews and thoughts about investigation topic
or theme (Herrera, 2015). It is considered as a secondary tool which are not utilised to record
new and real enquiry of work.

Importance of globalisation in increasing business growth
According to the view of Laszlo and Cescau (2017) In the age of globalisation, it is easy
for large corporate businesses with the deep pockets in order to expand the company in the world
and it will create a presence in every city. Globalisation is the procedure of worldwide
combination and combination occurs from the interaction of the international thoughts, opinion
and other factors of civilisation. The advancement of conveyance and telecommunication
structure which includes growth of the telecommunicate and its generation the network. It is the
leading component in globalisation which generate advance interdependency of economical and
ethical actions. Globalisation can be defined as the integration of the world's people, government
and firms. In modern time period, globalisation is mainly the result or outcome of closer level in
worldwide trade which is called as bilateral trade agreements. Globalisation affects on all facet
of respective existence which includes food, belief, conveyance, communication, clothing and
music. It is important for increasing employment opportunities which help country people in
performing good work. Marks and Spencer spread out their enterprise transaction and its
functions in order to increase aid of number of group.
As globalisation increases, there are number of organisation which are establish their
business enterprise in another nation. This will assist in enhancing business growth and sales
level. People get more occupation without having to relocation to different nations in searching
of improved business. With the increasing in free trade which has invest more money in
developing countries so they can easily achieve with desirable goals effectively (Lazzarini,
2015). An organisation can easily transfer their information and data in order to achieving
potential income and revenue. They are share vital information between an individual and
corporations at a very fast rate. It is provide facilities in order to increasing ease of transporting
people and desired goods. Marks and Spencer can expand business operations in another country
which help them in acquiring attention of customers who are buy their products.
Benefits and drawbacks of globalisation for an organisation
As per the view of Rugman and Verbeke (2017) globalisation is the procedure which help
with communication and interacting with people, government and organisation in all over the
world. It refer as the action of an economic system with all different system of the global area.
This type of communication can be conduct from business dealing, politics, commercialism,
industry and many more. With the innovation and invention of new application in the field of

communication and transportation, globalisation has brought steam. There are different
advantages and disadvantage of globalisation for Marks and Spencer are described as under:
Advantages of globalisation:
 Increased employment opportunities – In terms of growing globalisation, there are
large number of companies which are develop and build businesses in another nations.
Thus, it will increases occupation possibility in places where people redeem themselves.
Marks and Spencer can open new branch in the country so this will enhancing the
chances of providing huge number of employment opportunities (Lasserre, 2017). With
the help of globalisation, people can acquire improved business without having to move
towards one place to another in investigation of suitable job.
 Increasing in free trade – The increases in free trade open the door for rich world
investors in order order to invest money in developing nations. Marks and Spencer are
formulated nations which have freedom to regulate and work in processing nations. This
will assist in enhancing free trade in order to adopt advanced financial gain and revenue
by offering desired services.
 Improved quality of goods and services – With the assistance of globalisation, people
can get the best quality products and facilities by respective company in all over the
world. Marks and Spencer must strive to gives consumers with better products and
services, in which consumers are also free to select best commodity that are required and
need by them. The rapid development of globalisation and intensified market
competition, manufacture have to manage and maintain the whole market at competitive
prices.
Disadvantages of globalisation:
 Reduction in employment growth – While the idea of promoting technological progress
and productivity improvement has became the cornerstone of globalisation (Riasi, 2015).
In the past years, such progress has lead towards reduction of employment growth in
some developing economies. For Marks and Spencer, it is difficult to increasing in
getting higher growth of employment because they does not successfully establish their
business in another country.
 Inequity – Globalisation has been linked with rising inequalities in wealth and income.
This can be analysed that growing rural or urban divides nations such as china, India and

Brazil. It can lead towards governmental and societal stress and financial imbalance
which will restrain improvement or success. There are many world's miserable does not
have way to common application and national goods.
Various strategies through which M&S can easily grow their enterprise operations at
international level
As per the thought of Quarshie, Salmi and Leuschner (2016) there are various factors in
which an organisation can enter into international industry place. It can be analysed that there is
no market launching scheme which works for all global markets. Different types of market entry
strategies are mentioned as follows:
 Direct exporting – It is that method in which company sell their products directly in the
market area among their buyers. There are different companies which have constituted a
sales programme to turn broker and supplier to correspond them promote in the
marketplace. Marks and Spencer can adopt this method while entry into large market
place in order to attract number of buyers.
 Licensing – It is the comparatively well-informed planning in which an organisation
transfer their rights to use of a merchandise or services to some other company (Voegtlin
and Scherer, 2017). Marks and Spencer can use this method to enter in another market so
this will assist them in growing concern dealings and its purpose to acquire high income.
CHAPTER 3: RESEARCH METHODOLOGY
A research methodology is the method and instrument which can be used in order to
examine, analyse, processing and selecting whole data regarding particular topic of an
investigation. In this, they allow readers for analysing and examining research reliability and
validity in better way. Along with this, it is that type of research which is carry out for explaining
and describing entire process of performing work in better manner (Saeidi, 2015). It is that
examination where they are get best skills and abilities appropriately.
Type of research
The research method can be refer as a systematic and scientific process which help in
collecting data, analysis, interpretation, compilation and implications that pertain any business
issues. There are types of research method which can be divided into several categories as per
the nature and purpose of this study. There are different types of investigation tools which

includes qualitative and quantitative. Quantitative method describes the infers and resolves many
issues using numbers and statistical (Epstein, 2018). It is placed on collecting numerical data, the
summary of such facts or figures and representation of reasoning from the information.
Qualitative method is based on feelings, language, sounds and some other non quantitative and
unquantifiable components. In the current investigation, qualitative method is utilised because
this will help in assembly and aggregation appropriate information and information for windup
of study.
Data collection
It is defined as the process of measuring, analysing, collecting and gathering accurate
insights for investigation by using standard validated tools and methods. An investigator can
evaluate their hypothesis on the basis of information aggregation tool. There are two kind of
collection techniques such as primary and secondary collection of data. Primary information is
the term which is utilised for assembling data. This type of information is attained directly from
first source by means of examination, surveys, observations and interviews. It is not subjected to
any processing or handling which is known as primary data of collection. On the other hand,
secondary data define as the data collected by someone other than user in which data is already
analysed and available by someone else (Eloranta and Turunen, 2015). There are some common
sources of secondary sources which includes different published and unpublished information,
magazines, books, journals, newspaper and so more. In this, an investigator use both primary and
secondary data collection method in order to collect accurate data and information.
Research Philosophy
It is the belief and worth which can be used for gathering and collecting correct data and
facts while completion of investigation study. In this, there are different kind of investigation
philosophy such as positivism and interpretivism. In positivism, an investigator regard the real
situation which is stable and it is evaluated with the help of subjective perception without
interference of process which are being addressed. Along with this, interpretivism contend with
the subjective analysis or representation and its engagement must be interpret in better manner.
In the existing report, researcher used positivism philosophy which can be helpful in gathering
and assembling appropriate facts and figures effectively.

Research approach
It is the process and program that belong with certain phase and it is predicted to explain
or describe data collection, analysis and interpretation. It is fully supported on investigation
creation which will assist in resolution major issues that are being addressed. Research approach
is an essential portion of technological survey or examination which help them in examining and
examining entire region. There are two kind of investigation approach which need to be executed
by researcher in better manner. It includes inductive and deductive approach. In this, inductive
approach has develop and formulate theories and models which are based on various types of
predictions and models as per the results (Gutierrez, Boukrami and Lumsden, 2015). They
require to assembling and collecting correct facts and figures in appropriate manner. Along with
this, deductive research approach is applied for examining and analysing current statistical and
numerical data which are being addressed and it is supported on surveys and observations. In this
study, deductive approach is used in order to gather appropriate facts and figures effectively.
Research Strategy
There are different kind of investigation methodology that can be established and it is
utilised for carry off and keep hierarchical constitution at different levels. For acquiring
advanced financial gain and profitableness, researcher need to adopt various schemes which can
be used for examining and analysing organisation goods and facilities. Along with this, it is
required for an investigator is to take required views and thoughts of participants regarding
particular subject. There are various research strategy which can be utilised by researcher in
order to reaching with their project in better manner. There are different research strategy which
includes study, activity research, case examination, ground concept and ethnography (West, Ford
and Ibrahim, 2015). In addition to this, survey is useful in conducting interviews and discussion
with an individual regarding specific research theme. Case study is not itself research technique
but an investigator needed to choose appropriate method of information accumulation and this
will help in examining foremost material of case study. Qualitative method involves
observations, interrogation, journal and personal notes. In this, action research can be applied in
order resolve major issue and use reflection method in solving problems. The survey is best
suitable method which can be used in order to assemble appropriate data and information.

Ethical consideration
Ethical consideration is critical factor in an investigation. It can be specified as one of the
most essential part of the research. It has common undertaking for associations or corporations in
order to search every field. Along with this, it can be examined that it is necessary part that can
be utilised for assured various standards or criteria on experts which can be assembled data in
proper manner (Porter, and Kramer, 2019). They are develop and formulate proper determination
for selecting accurate prime and it is display with individual data from different responsive.
Sampling
It is the process that can be used and applied in statistical analysis in which researcher are
select certain number of observations which are taken from large number of population. In this
section, research methodology is used for take small sample from huge population which are
depend on types of analysis that are being conducted but it may include some methods of
selection such as systematic selection and simple random selection. It is the process for choosing
sample members from a populations. There are different types of sampling such as stratified
sampling, cluster and simple random sampling (Kuratko, Hornsby and Hayton, 2015). The
researcher select 40 participants who are providing their opinions and thoughts regarding
particular research topic. At the period of selecting sampling among large population, company
manager can choose different tools such as simple random selection, random sampling and so
more.
Identifying population and research site
A research site define as the single organisation that are responsible in order to
conducting the investigation at specific location. An investigator are choose such places and
location where they are conduct research with their respondents. They are analysing various
participants opinions and thoughts regarding particular research theme. In addition to this,
investigation site refer as the place where an researcher required to doings inquiry in suitable
way. There are various kind of enquiry sites and locations such as corporations, medical building
and field investigation (Gurung and Prater, 2017). This is required for an investigator is to adopt
various components so that they can help in performing business in order to range with possible
goals.

CHAPTER 4: DATA ANALYSIS
Data analysis is the process of converting, examining, cleansing and modelling
information and assist in devising conclusion. Data analysis has aggregate information and
formulation which encompassing various techniques under assortment of names, and it is used in
various business, science and social science domains. Data analysis play an essential function in
developing judgement and it will help businesses to operate and regulate in the market place. It is
that method which mainly centering on modelling and knowledge exploring for prognostic
instead of strictly prescriptive function at the time of business intelligence which covers
information analysis that relies heavily on collection. It is used for investigator in order to collect
and gather correct data and information in better way (Gurung and Prater, 2017). This is the
procedure which help in evaluating collection by using analytic and formal intelligent to analyse
each element of the data render. This type of investigation has been accomplished when
management investigation experimentation. They are gathered, collected and reviewed various
data in order to find out valid judgement. There are different type of particular data analysis
method or technique, some of which include data production, text analytics, data visualisation
and business ability.
Theme 1: Role of globalisation
Q.1. Do you have knowledge about role of
globalisation ?
Frequency
 Yes 30
 No 10