This report, prepared for B-Health, an Australian baby product firm, examines the potential for international expansion into New Zealand and Hong Kong. It begins with an executive summary and introduction, followed by a detailed analysis of the economic environments of both countries, including GDP, unemployment, and inflation trends. The report then assesses the political environments, including government priorities, challenges, and trade relationships with Australia. The business environment is evaluated through ease of doing business ratings, trading across borders, and market potential analysis. A weighted index is used to compare the countries and recommend the most suitable location for expansion. The report concludes with a country choice and justification, providing a comprehensive overview for B-Health's global business strategy.
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