Research Proposal: Changes in Marketing Strategies for Global Growth

This research proposal outlines a study examining the changes in marketing strategies employed by companies during global business expansion, using Marks and Spencer as a case study. The proposal defines the research objectives, which include understanding globalization, analyzing the role of marketing in international expansion, determining necessary changes in marketing strategies, and recommending best practices for Marks and Spencer. The research will utilize a deductive approach and a descriptive research design, incorporating qualitative research methodologies. Data collection will involve both primary and secondary sources, with random sampling employed for data gathering. The proposal details the activities, timescales, and methodologies to be used, including literature reviews, data analysis, and the submission of the project. The study aims to provide insights into adapting marketing strategies for success in global markets.

Research Proposal
Form

Table of Contents
Research Proposal Form..................................................................................................................1
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Research Proposal Form
Student Name ..................................................................................... Student number
..........................
Centre Name
Date ..................................
Unit Unit 11 – Research Project
Proposed Title ..................“To examine the changes take place in marketing strategies of
company while expanding business at global level.” A case study based on Marks and Spencer.
................................................................................................................................................................
Section One: Title, aim, objectives, questions
Title or working title of research project
( in the form of a question, objective or hypothesis)
“To examine the changes take place in marketing strategies of company while expanding
business at global level.” A case study based on Marks and Spencer.
Research project objectives
(e.g. what is the question you want to answer? What do you want to learn how to do? What do you want
to find out?):
Research objectives
 To understand the concept of globalisation.
 To analyse the role of marketing while expanding business at international level.
 To determine changes in marketing strategies of Marks and Spencer while operating
business at global level. To recommend appropriate ways to Marks and Spencer for planning best marketing
strategies.
Research questions
 Do you understand the concept of globalisation?
 What is the role of marketing while expanding business at international level?
 What changes requires in marketing strategies of Marks and Spencer while operating
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business at global level?
 What are the recommendations to Marks and Spencer for planning best marketing
strategies?
Section Two: Reasons for choosing this research project
Reasons for choosing the project
(e.g. links to other subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is important):
This research is conducted to analyse difference in marketing strategies which helps to
communicate with consumers and make them aware bout changes which are taking place in
products and services.
This also helps to enhance knowledge about change in market strategies which helps to make
society aware about changes and make good reputation in industry.
Section Three: Literature sources searched
List of key literature sources to support your research aim, objectives and questions:
In this section of the research data hasbeen gathered through secondary sources like books,
journals, published articles, newspapers etc. as thede are effective in developing an
appropriate theoretical framework.
 https://www.enotes.com/homework-help/explain-concept-golobization-its-advantages-
567033
 https://www.altushost.com/why-is-marketing-important-for-a-successful-business/
 https://www.business.qld.gov.au/running-business/marketing-sales/marketing-
promotion/strategy
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the report):
How long
this will
take:
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There are various activities that provides an appropriate direction to the researcher to
implement all the research activities in appropriate manner. Some important
activities of research are associated as below:
Identification of research issue
Introduction
Literature Review
Research Methodology
Data Collection
Data Analysis and Interpretation
Conclusion and Recommendation
Submission of the Project
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Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why? What your areas of research will cover:
Research approach : There are two types of research approach i.e. deductive and inductive
which helps to analyse research topic to investigate properly. In this research deductive approach
is used because this is the best way to communicate about trends and analyse them in effective
and relevant manner. In order to complete the investigation, researcher is going to use deductive
approach as it will aid in going through human perception related to the chosen topic and i.e. “To
examine the changes take place in marketing strategies of company while expanding business at
global level.” A case study based on Marks and Spencer.
Research Design : This section consist with various designs like descriptive, exploratory,
experimental and more. In Present investigation, researcher has used descriptive research design
which will aid in conducting the investigation on business expansion.
Nature of Research : Qualitative and quantitative are the two nature of researches which could
be used by investigator for conducting the investigation on a particular topic. In present case,
researcher has chosen qualitative research-methodology because the topic whihc is being chosen
by the investigator is somehow relating to human perceptions.
Research Strategy : Basically, there are many strategies are present in the business environment
which could be used by investigator and these are survey, questionnaire, case study, narrative
enquiry and more.
Primary and secondary source: Primary source refers to the method through which data is
collected by researcher related to research topic. While secondary data is collected from online
sources, books, journals, etc. In this research both the methods are used to collect information
and in- depth analyse can be done.
Sampling: Sampling is the method to collect data from few people out of population. This is
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important and significant because data is collect from few people to interpret it. Random
sampling is used to collect data in this research. As per this method, there is equal possibility of
getting selected of each respondents.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
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