Carrefour Romania: Global Business Environment Benefits and Drawbacks

This report presents a comprehensive analysis of the global business environment and its effects on Carrefour's operations in Romania. The introduction outlines the background, aims, and objectives, emphasizing the benefits and drawbacks of globalization within the Romanian retail sector. The literature review explores key themes such as globalization trends, advantages and disadvantages, the importance of global business trade, and the challenges faced by multinational companies due to cross-border trade. The methodology section details the research type, approach, and philosophy, as well as data collection and sampling methods. The subsequent chapters focus on data analysis and interpretation, research outcomes, reflections, and recommendations, culminating in a conclusion that synthesizes the findings. The research aims to evaluate the impact of globalization on Carrefour, examining its advantages and disadvantages within the Romanian market and identifying challenges faced by multinational companies. The report utilizes both primary and secondary data collection methods, including questionnaires and literature reviews, to provide a thorough understanding of the subject.

Research Project

Table of Contents
CHAPTER – 1 .....................................................................................................................................3
INTRODUCTION................................................................................................................................3
Background of the study..................................................................................................................3
Aims & Objectives...........................................................................................................................3
Rationale..........................................................................................................................................3
CHAPTER – 2 .....................................................................................................................................5
LITERATURE REVIEW.....................................................................................................................5
CHAPTER – 3 .....................................................................................................................................7
RESEARCH METHODOLOGY.........................................................................................................7
Research type...................................................................................................................................7
Research approach...........................................................................................................................7
Research philosophy........................................................................................................................7
Data collection.................................................................................................................................8
Sampling..........................................................................................................................................8
Data analysis....................................................................................................................................8
Limitation.........................................................................................................................................9
Ethical consideration........................................................................................................................9
Timeline...........................................................................................................................................9
CHAPTER – 4 ...................................................................................................................................11
DATA ANALYSIS AND INTERPRETATION..................................................................................11
Questionnaire.................................................................................................................................12
CHAPTER – 5....................................................................................................................................20
RESEARCH OUTCOMES ...............................................................................................................20
CHAPTER – 6....................................................................................................................................21
REFLECTION AND RECOMMENDATION...................................................................................21
Reflection.......................................................................................................................................21
Recommendation...........................................................................................................................21
CHAPTER – 7....................................................................................................................................22
CONCLUSION..................................................................................................................................22
REFERENCES...................................................................................................................................23

Dissertation Topic - Global Business Environment benefits and drawbacks on Carrefour in
Romania.
CHAPTER – 1
INTRODUCTION
Background of the study
Global business environment is defined as environment, culture as persisting in different
types of countries along with major factors exogenous in relation to the domestic environment of
the company having impact on the decision making process in the context of resource allocation. By
conducting business operations at the international or global level, it provides a large number of
benefits to the company. Also, it helps company in capturing large market share along with market
opportunities as and when arising with the help of effective business policies and strategies
formulation (Hunt and Raman, 2017). Before going at the global level, it is very much important for
every business organisation to undertake thorough research about the current market condition as
prevailing therein. The business operations performed at the global level gets impacted by number
of environmental factors of both the micro as well as macro nature. Due to Globalisation, it has
become possible for many business organisation in performing their business operations at the
global level.
Aims & Objectives
Aim
“To evaluate benefits and drawbacks of globalisation with regards to Romanian retail sector
a study on Carrefour.”
Objectives
 To examine advantages and disadvantages of globalisation in multinational companies of
Romania.
 To investigate importance of global business trade on industries operating in Romania.
 To determine impact of globalisation on retail sector industries of Romania.
To articulate challenges faced by MNC's with the emergence of cross border trade in Romania.

Rationale
Globalisation has assisted business firm in offering its goods and services to large number of
customers across the globe thereby enhancing the level of company's profitability and productivity.
Also, it has resulted in increasing the level of market share as well as customer base because of
strong and effective business policies and strategies formulated in line with the global business
environment. This report will provide a brief overview about the impact which global business
environment is having on the business operations of Carrefour as operating in the market place of
Romania (Hamilton and Webster, 2018). Furthermore, it will also help in gaining better
understanding related to all the benefits which a company can derive by getting proper knowledge
of global business environment in which it is willing to undertake its business operations. Also, by
formulating sound and effective business plans as well as policies in line with business aims and
objectives along with its implementation helps the company in making its performance level much
better and efficient.

CHAPTER – 2
LITERATURE REVIEW
Theme 1: Globalisation and emerging trend
As per the view of Stephen, (2017) globalization refers to interaction one nation economy to
the other nation. It helps the business organization to operate their business in more than one
country and gain the higher profit by expanding the market and get higher customer share. They
explain in their study that the company can enter into the other market by various methods such as
acquisition, merger, joint venture, amalgamation and takeover. Through these method multinational
company can easily enter into the global market. At the same time it also helps them to understand
the trend of globalization in different area.
The other author Zajda and Rust, (2016) state that globalization make both positive and
negative impact on the retail sector industry. It helps the company to gain greater market and
customer share with higher level of profit. It also helps them to expand their product line and
enhance the customer base. But the same time it negatively affect the business. Due to globalization
large number of multinational company enter into the Romania market which reduces the scope of
local traders and local companies. Globalization also increases the migration of employees from one
nation to another so the retail industry to face huge loss while managing the new employees. It also
increases the employee retention.
Theme 2: Advantages and disadvantages of Globalisation
According to the author Zamagni, (2018) globalization is important for each organisation to
expand their business across the border. Globalization has various advantages such as cultural
diversity, earning changes, larger market share, improved business profit, training and development
method, advance technology etc. It helps to build up the business in global market, interact with the
other companies and sale the retail product to the global customer. It also helps to build up strong
brand image in the eyes of viewers. It increases the trade and communication between the traders
and helps to increase the productivity of retail sector of Romania.
Author Baars and et.al., (2016) argued that globalization also brings different disadvantage
to the retail sector. Due to the globalization the impact of local market is reduce because
globalization provide opportunities to the multinational company to enter in the market and explore
their product. So, the role of local companies is reducing. It also increases the job insecurity, price
fluctuation and currency instability. Due to globalization migration of employee’s is increased
which increases the job insecurity.

Theme 3: Importance of global business trade on industry operations
As per the author Cohen, (2018) global business trade make huge impact on the operational
activity or retail sector industry. The advancement of technology due to globalization improve the
operational work of retail sector by monitoring the inventory level, measuring various components,
recording the items and ordering the stock when they require. It help the retail sector to deal with
the excess demand and supply of product in the market. It help them to capture large share of
market with improving profit. It helps the company to gain the investment from the global
investors.
On the other hand Author Adekola and Sergi, (2016) criticise that global business trade
make negative impact on the operational function of retail sector. As per their views due to global
trade or international trade they have to follow or measure different accounting standard to the
present their accounting statements to the global investor. Australia follow separate accounting
standard so top enter into international market they also have to consider international accounting
standard. At the same time retail sector also have to standardise their product to enter in global
market.
Theme 4: Challenges faced by Multinational company due to the cross border trade
According to the author Zheng and et.al., (2016) multinational company has to various
challenge while entering into the global market or trade their product across the border. To expand
their business in international market MNC have to conduct market research to analyse the market
condition which ultimately increases the cost and time of the company. At the same time they also
have to invest in other business to enter into global market which increases the threat of fraudulent
activities.
While the other author Popli and et.al., (2016) states that multinational company has to face
the political, legal and economic forces of global countries to enter into global market and sale their
product to the international customer. They also has to face different challenges such as diversity of
languages, culture difference, risk and uncertainty, transport and communication, documentation
etc. The political forces made various policy regarding the trade in international market which
increases difficulties for the MNC to trade in Global business environment.

CHAPTER – 3
RESEARCH METHODOLOGY
It refers to the specific process or techniques to identify the various methods, process, data
analysis process etc. to accomplish the aims and objectives of particular research. It helps to
evaluate the reliability and validity of the project. It can be conducted by following ways:
Research type
It is techniques and methods used by researcher to resolve the research problem in effective
and efficient manner. There are two types of research i.e. qualitative and quantitative research.
Qualitative research is mainly use when the relation between the data and observation are based on
the mathematical calculation (Qualitative Research: Definition, 2019). In qualitative research data
can by open ended questionnaires. Whereas quantitative research is mainly implemented when
researcher used the statistical conclusion to collected the useful data from the respondents.
In the above research researcher use qualitative research design to conduct successful
research. Qualitative research help them to expand their knowledge in research topic and get the
review of different respondents regarding the impact of Global business environment on
Research approach
It refers to the procedure used by researcher which consist the detailed information
regarding the research methods, data collection, interpretation and analysis. It also depend on the
nature of research problem which have to address in the research. Inductive research and deductive
research are two type of research approach. Inductive research starts with the aims and objectives to
finalize the result rather than to formulate hypothesis. It helps the researcher to prepare theory on
the basis of the observation and collected data. While deductive research is conducted on the basis
of theory to generate the hypothesis for the results and observe that the data are reliable or not.
In the above research researcher use the inductive research method to develop the theory on
the basis of collected information and observation. It helps them to ascertain the result and identify
the problems faced by multinational company due to the globalization. Inductive research is helpful
for the researcher to generate the untested conclusion from the research.
Research philosophy
Research philosophy refers to collect the data with the higher details to interpret the right
information. There are different kind of research philosophy such as the positivism, realism and
interpretivism research philosophy. Positivism research philosophy refers to gain the factual; view

from the observation. It restrict the role of researcher to the data collection and interpretation
process. The result of the findings in positivism research are quantifiable and observable. While in
interpretivism research philosophy researcher interpret the information with the interest (Mackey
and Gass, 2015). It is based on the different ideas, observation, social constructivism approach to
expand the views of researcher.
Here researcher will use the interpretivism philosophy to collect the information from the
various sources. It helps the researcher to analyse the result by observing the various elements of
research. Researcher use questionnaire method to collect the information from the respondents and
use there findings to interpret the information from the gathered data.
Data collection
Data can be collected by primary and secondary method. In primary method data are first
handed collected that means the following data are never been published on any websites, journals,
books, magazines, newspaper etc. in primary method researcher use the questionnaire, focused
interview, telephonic interview etc. In secondary method of data collection researcher gather the
data from the various official sites, books, newspapers, journals and magazines.
Here the researcher use both primary and secondary method to conduct successful research.
They collect data by questionnaire method and check the reliability of the information via the
logbook and performance review form (Kumar, R., 2019). They use the secondary data collection
method to collect the views of different author regarding the research topic.
Sampling
It is the process of selecting sample size from the large number of population to conduct
effective and efficient research. It can be conducted by probability and non probability sampling. In
probability sampling researcher provide equal chance to the each participants to provide their views
regarding the research topic while in non probability sampling the sample are selected at non
random manner.
Here the researcher use the non probability method to select the sample size. They select
sample by using purposive sampling and 30 employees of carrefour company are selected to
identify the impact of global business environment on the company. It also help them to get the
views of different employees to face the challenges of globalization.
Data analysis
It refers to interpret the result from the data collected by the researcher from various
respondents. It can be done by developing themes, charts, tables and interpretation. Themes are

developed on the basis of the questionnaire and then use the graphs to present the data. Here
researcher interpret the result to identify the impact of globalization on retail industry of Romania.
They interpret the information on the basis of charts, tables and themes which helps the researcher
to understand that how globalization affects retail sector and their positive and negative impact on
the Romania business organization.
Limitation
It refers to the obstacles faced by the researcher while collecting data and conducting the
research to accomplish the aims and objectives of research. Researcher has to face various problems
regarding the resources, cost and time. Due to the time and cost limit they have to conduct the
research in limited area but they use the non probability sampling to get effective result and
overcome the limitation. They also use the timeline to set time for various activity to get the result
within the time limit. To minimize the cost limit researcher prepare list of activities with their cost
and regulate the cost in different time interval. It helps the researcher to complete the research and
achieve the aim in given cost.
Ethical consideration
It helps to ascertain that the research is conducted by considering proper methods,
procedure, techniques. Also the researcher does not harm the values and beliefs of the respondents.
They use the ethical consideration form to ensure that the data and information are free from biases
and any other metal or physical force. It also helps to ensure that the sources of information are
reliable and valid.
Timeline
Activities Week
1
Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Selection
of Topic
Developin
g Aims &
Objective
s
Conductin
g
Literature
Review
Selection

of
Research
Method
Collection
of Data
Analysis
of Data
Discussio
n
Conclusio
n &
Recomme
ndation
Modificat
ion
Final
Submissio
n

CHAPTER – 4
DATA ANALYSIS AND INTERPRETATION

Questionnaire
Name:
Age:
Gender:
1. Are you aware about the concept of Global business environment ?
 Yes
 No
2. What are the emerging trend as prevailing in the context of Globalised business operations ?
 Speedy innovation
 Increase in business competition level
 Emerging market growth
3. What are the drawbacks of global business environment on the business operations of Carrefour ?
 High cost expenditure
 Currency Exchange
 Regulatory frameworks
4. According to you does any changes in the Global business environment creates impact on
business performance of Carrefour ?
 Yes
 No
5. What are the benefits associated with the conducting of global business ?
 Large market share and profit margin
 Improved brand image
 Increased customer base
6. Does globalisation has assisted in enhancing the brand value of Carrefour along with growth and
development factors ?
 Yes
 No
7. Which factor is considered as essential component of Global business environment ?
 Competitive structure
 Economic climate
 Political and legal aspects
8. Any recommendation in relation with global business environment for gaining benefit out of it...
ANALYSIS AND INTERPRETATION