Global Business and Renewable Energy: A Report on Siemens Green Port

This report examines Siemens Green Port's approach to renewable energy within a global business context. It analyzes the company's strategies, including diversification, globalization, and strategic alliances, focusing on its green port initiatives. The report explores energy production and consumption, particularly wind power, and evaluates Siemens' actions to achieve sustainability. It covers the potential of offshore wind, global onshore growth, and the importance of ethical considerations in renewable energy operations. The analysis delves into the company's history, market share, and technological developments, such as the development of wind turbines. The report also touches upon the political economy and the impact of various factors on the performance of renewable energy, including pollution and global warming, and provides recommendations for future improvements, such as expanding operations and aligning with international market strategies. This report is a valuable resource for understanding the dynamics of renewable energy within a major global enterprise.

Issues of Global Business and
Strategic Concept

EXECUTIVE SUMMARY
The technological developments and advancements in methodologies for operations by
businesses have enabled organisations to develop their businesses in different parts of the world.
Siemens is one such company which works an aim to provide technologically advanced
equipment and devices by achieving sustainability. Renewable energy is the new source which
can help business organisations to achieve a position in markets which cannot be overlooked by
competition. This position is sustainability. The use of renewable resources by Siemens and its
future strategies and directional decisions help in understanding the possibilities which can be
explored by other organisations. From the above analysis, it has been identified that there are
different elements in which renewable energy can be expands in different areas. It assists to
develop performances and outcomes to analysis business strategies as per the requirement. In
order to conduct this research, it has been find that there are various elements which create
negative impact on the performance of renewable energy. It includes pollutions, global warming
and up coming of new industries. In this aspect, it could be recommends that Siemens policy
need to expand their operations and outcomes as per the international market strategies. When
organisation started their operations in international way, they can easily enhance their outcomes
and performances. Global production systems assists to make organisation international that
create opportunity for exporting the business operations. In addition to this, ethics are also
determines that create positive impact on the operations of renewable energy.

Table of Contents
INTRODUCTION...........................................................................................................................2
COURSEWORK 2...........................................................................................................................2
Analysis modern day scenario which are based on an international business ...........................2
Energy production and consumption..........................................................................................2
REFERENCES................................................................................................................................5

INTRODUCTION
When the organisation operates in the global market, there are various issues occur at
workplace. It is important to eliminate it carefully so that the business can achieve their targets in
an effective manner (Shields, Brown and Plimmer, 2015). It determines new opportunities for
growing company that creates profits and expansion of enterprise. Hence, various challenges are
witnessed which is associated with legal, language and cultural issues. In this context, present
report is based on Siemens green port that deals in global engineering and technology to serve
services in different areas. In addition to this, different types of strategies are take place such as
diversification, globalisation, strategic alliance and many other elements. They are also providing
innovative solutions which helps to tackle major challenges in the areas of electrification,
automation and digitalisation (Green port hull, 2017).
For gaining insight knowledge of the company, present report covers research of
renewable energy strategy and gives advise to future direction. Hence, the cited company is
required to concentrate on strategy that can be support to power and increase annual growth of
the enterprise. In addition to this, it also focuses on recommendation for future improvements.
COURSEWORK 2
Analysis modern day scenario which are based on an international business
From the help of natural resources renewable energy can be produced at workplace that is
determines wind, rain, tides and geothermal heat (Spieth, Schneckenberg and Ricart, 2014). In
present case study, it is based on renewable energy from wind power so that demand is protects
which keep high annual growth of Siemens green port. It can be channelised as follows:
Capitalizing on offshore potential: Demand of global energy is understood with core aspects
that creates high growth in different areas. It increasing sources of renewable energy which
create development of offshore to enhance wind power in the future (Barkemeyer, Holt and
Tsang, 2014).
Global onshore growth: Critical needs are demonstrates different source of energy which serve
renewable services of wind energy. From the last few decades, onshore wind power is emerged
as the solution which can be developed as the valuable sources of renewable energy.
Critically evaluates Siemens strategy
2

AS per the view of Bengtsson and Kock, (2014)., Siemens strategy refers as action which
take by manager to attain goals of the enterprise. They are pursues strategies which enhance
profitability and profit growth which are increase new profits within the time. However, Spieth,
Schneckenberg and Ricart, (2014) stated that For increasing profitability and profits growth they
can use different elements which are as follows:
Adding values: In this way, the organisation creates values which taken through products. It
increases competitive advantages within the market. The chosen organisation has high profits
when they are create values. This can be done in Siemens, by differentiation strategy. In the
organisation values are creating with primary activities and support activities. Primary activities
are includes R&D, production, marketing of products and services and customer services. In
addition to this, supportive activities are includes information system, logistics and human
resource.
Political economy
Political is branch of knowledge or academic discipline which is used for studying
production and trade. It determines relations with law, custom s and government. Distribution of
national income and wealth is demonstrates in this aspect at workplace of Siemens. Classic
definition is considers that political economy it is the widest sense which govern science of the
laws that includes production, exchange of many material which includes subsistence in human
society.
Energy production and consumption
In Siemens green port, gas is provided around 44.4% for generating electricity through
power generation. In this aspect, renewable energy is taken at 19.5% from all resources (Roach,
Griffiths and O'Callaghan, 2014). In April 2016, coal consumption is mainly taken through
electricity generates at low level. In addition to this, it is also reduces capacity which creates high
carbon within the business environment. Although with generation, major power is produced at
down level from 0.7% with offshore up 12.8% due to increase capacity in Siemens. On the other
hand, due to lower average wind speeds Siemens green port is also adversely affected at
workplace (Bengtsson and Kock, 2014).
From 2015, Siemens wind had increasing 63% market share as with European offshore
turbines. It is the second largest company which deals in wind energy all over the world. History
of this company is started from 1980 to 2004 in which they are serves their services across the
3

world. After this, in 2004 activities are serves with establishing diameters all over the 10 meter
that generates more power of 20 to 30 KW (Biscop, 2016). In addition to this, new name
Siemens green port is established. From 2004 to 2011 Siemens enhance their power from 0.5%
to 5% in which they are increases turnover with employee of 800 to 7,800 from Denmark and
Germany. Hence, the growth includes expansion of production, warehousing and offices which
serves wind energy in different areas. In mid 2008, the company is started to test of their
development through drives on wind turbines. Thus, they are replacing gearbox and alternator
for successful operations for development of new production (Kim and e Mauborgne, 2014).
In addition to this, Siemens wind power strategy is also acquired 49% of A2SEA from
DONG energy on the price of DKK 860 meters. In addition to this, in December 2010, Siemens
announced their blade factory at existing unused facility. Thus, they are enhances their plan
through establishing new factory in different areas. Apart from this, development consist
important part which devote turbine plant for enhancement in operations of renewable energy.
According to Shields, Brown and Plimmer, (2015), Siemens green port wind power is the
biggest suppliers of offshore renewable energy which incorporate turbines wind. To meet with
demand of future, they are investing construction of a new harbour at Green port UK which
assist to enable pre assembly of different turbines through prior installation in North area of sea.
This is involves to filling two different internal docks and reclaiming which significant amount
of land from the Humber. In addition to this, they are also constructs new facility which is used
to build 75 meter long turbine blades. In this second facility also encourages by the country such
as turbine around the Europe (Shields, Brown and Plimmer, 2015). This is because, Europe is
developed country and Siemens can get high profits through expanding operations. Hence, first
blades is cast with installation the programmed from January 2017.
However, Spieth, Schneckenberg and Ricart, (2014) argued that Mace's role is to provide
within project of renewable energy, commercial and environment, healthy and safety at
workplace for construction of blade factory. Thus, this project is brought together which consist
multiple parts in Siemens green port. This is because, they are serving work for common goal
such as delivering turbines from the site to UK's offshore wind farms (Spieth, Schneckenberg
and Ricart, 2014). Key success is also ability which started to manufacture blade as early as
possible. Close working between the contractor and Siemens fit-out teams with phased access
and possession. It is assist to enable practical completion of renewable energy. At present, for
4

this highly complex mix of requirement from large number of demanding stakeholder take place
within Siemens. Thus, technical challenges of the construction have been introducing which
delivers truly collaborative project team (Barkemeyer, Holt and Tsang, 2014).
Wind power includes changes of energy into electrical energy through different methods.
It is combines of blades which convert energy to attach tall power. In Siemens green port wind
power average wind tower are about 20 meters high. This is because, it is very strong and high
from the ground. In addition to this, they are also using different types of axis turbines that can
be used for electricity production. Further, purchasing of wind turbine from online is source
which exist in different stores (Shamsul, Kamarudin and Kofli, 2014). Further, it is also comes
from different methods which includes following:
 Temperature and pressure changes that focusses on wind moves in different surface of
the globe.
 Turbine captures the air to produce energy with solar power as well.
 Wind is also makes rotor spin as the motion of blades spinning that is also giving power
to generate more energy.
 Motion in the wind turbine is change that known as moving energy which converts
through electricity (Spieth, Schneckenberg and Ricart, 2014).
Changeover of wind into electrical energy
Electrical energy is determines from wind power that converts through magnets and
changes is coils is done through stator. When it is pass from stator, electricity is produced. It
converts DC electricity that can be used to changes in different batteries and stores electricity
energy. With the help of grid interactive inverter power can be converts in electric grid (Roach,
Griffiths and O'Callaghan, 2014). Siemens green port wind power also producing energy which
is used to make energy from power and motion.
Significance of wind power
Power of wind energy is determines from different sources which relied on long tern plan
of future. Hence, wind turbine creates reliable and effective energy. In addition to this, it also
maintains affordable, clean and sustainable energy. Only one turbine is generates energy in
household to develops functions (Spieth, Schneckenberg and Ricart, 2014). In addition to this,
without greenhouse gases global warming cannot be reduce easily. Thus, it is essential to
eliminate wastage in wind power and other things.
5

How wind turbines can be installed
In Siemens green port, wind turbine established on different properties and caravans. It is
major depends on amount which assist to enhance wind energy in different areas. In this aspect,
first thing which need to be established is average speed in areas. In addition to this, using data is
also gives indication from reliable methods can be taken from different sites (Barkemeyer, Holt
and Tsang, 2014). In average speed of different predictor can be drawn economically which
converts above 5 meters in per second. Hence, in different areas wind turbine can be established
easily.
In addition to this, more building around the wind turbine where less energy are take
place. Force flat can also done support installation of interbred and other system (Bengtsson and
Kock, 2014). In such cases, commencement of turbine is big opportunities that is taken time for
generates wind power. Wind is converting into energy with the help of electrical method. As
wind is blows by the turbine, it is reason for spin blade. Wind is active to bump whether turbine
are rotation their blades or not. Wind power is considerable as renewable energy to generate
more power with replenished within the environment. In very short time, Siemens green port can
harness power of wind without stopping it from blowing.
Every person can be seen that modern wind turbine is actually been used from various
years. In modern time, it is a wooden model which is planned in different areas of Europe over
800 years ago. First windmills is designed specifically to generates high electricity that is build
in the 1800s. Charles Brush is designed turbine which is 50 feet tall that is rotors made of wood.
When we talking about everything, wind power is not perfect and there are down sides which is
using sources of renewable energy (Spieth, Schneckenberg and Ricart, 2014). It can be used in
every time due to providing steady supply from power company. We cannot control over wind so
that it is essential to generates more energy with developing electricity at different areas. Green
Port Hull vision is to establish moving of Yorkshire in term of world centre for renewable wind
energy. It is generating wealth and occupation in particular area. Through taking an advantages
Port of Hull's prime location is creating relations with offshore wind opportunities. Thus,
location growth from money is essential funding which is secure for enhance skills and business
through support and investigation programs (Shamsul, Kamarudin and Kofli, 2014).
Siemens Green port has different range of benefits which includes as follows:
 Different locations for access services and products
6

 Programme of investment totalling around £1 billion underway on the company
 Enterprise zone inducement
 Selected centre for offshore wind renewable energy
 Portfolio of transportation in different sites within the port
 Dedicative investor support (Roach, Griffiths and O'Callaghan, 2014).
 Extensive substructure and logistics ability
 Excellent infrastructure development programs by road, rail, sea and air
 Skilled workforce in the system
 Rising supply chain
 Civic leadership programs which is bound up to realising opportunities
 World while workforce
 Emerging supply chain (Bengtsson and Kock, 2014).
Advice on its future strategic direction
In Siemens wind power, there are various reason which reduce power energy of
company. Thus, it is very important to ramping up renewable wind energy. This is because, it is
practical and affordable energy which provides solution to electricity needs (Roach, Griffiths and
O'Callaghan, 2014). In order to enhance strategy, the cited company should use following terms: Reduce air pollution: by using wind energy so many energies can be save and reduces the
pollution. The air pollution can be reduce by using energies which are usable to the
environment. Stop using the vehicles who are burning sulphur die-oxide. Always use
solar energy for heating water (Casadesus-Masanell and Ricart, 2010). Use those lights
who consumes less heat as compared to standard lights. And saves as much energy as you
can. Use wind energy for production of energy. Less use AC so they can less harm the
environment. Plant as much trees as individual can. Use recyclable things as much as
possible. The company should use air filters which should be installed in the factories
which can filter the smoke so that it can less harm the environment. Cut global warming emissions and increasing ethics: always use those things that
promote and saves energy not harm that. In modern days the green house effects the most
to environment and it causes a hole in ozone layer. So do those things through which the
global warming get reduces like setting up the industries far from the city. And do those
activities which are in favour or society (Carroll and Shabana, 2010). Less use of vehicle
7

and less pollution can cut down the global warming by most. And use of cng and natural
gases on the place of petrol. The basic ethics of each and every is to follow those values
which are in favour of society. Like use eco friendly methods for the society. Less use of
plastic. These can be termed as ethics of an individual or say that values on which the
individual can save their environment. Create new jobs and industries with globalization: it means that the company is aiming
towards to generates new jobs and opportunities for the young generation and providing
them employment in the company. This can be done with installing new machines, which
require more people to operate it (Cantwell, Dunning and Lundan, 2010). The company
aim to integrate its economy with the global economy which requires more work
operations. The company also focuses on to enhance communication channels which
require more people to work. The cited company is desirous of expanding its business
operation across the world, which surely increases the requirement of more work power.
Also, company is working towards various adoption of methods relating to clean healthy
environment which requires to be managed by the work force. Diversify supply power of company: Siemens wind power company aim to diversify
supply power of company as it is the company which produces wind energy. Supplier
multifariousness is the business strategy which helps in procuring goods of the company.
The company has factories that produce rotor blades and nacelles for wind turbine in
Hutchison, Kansas etc. the company has the aim to diversify its supply power so that it
can retain as number one in the industry. The company aims to diversify its supplier
power because it encourages innovation with entrance of new products, services and
different solutions. Along with his, the company wants to provide multiple channels to
procure goods and services. It also helps to the company to creates opportunities for
expansion of operations. Decrease dependence in coal and other fossil fuels: in the present era, when everything is
technology based. The company namely Siemens which is the producer of wind energy,
aim to decrease its dependence on coal and other fossil fuels. Coal and other fossil fuels
are the key natural resources of earth. These should be sustained properly for the coming
generation (Teece, 2010). The company desires to adopt various methods by which it can
reduce the dependence on coal. It should adopt various machines and equipments
8

through which wind energy can be generated. although the company wants to work more
in the field to prevent the environment and also moving towards sustainable
development. The company should require to introduce more machines which are capable
to introduction of technology in order to produce wind energy for the company, which is
its core competencies.
 Moves towards cleaner, healthier and energy future: the company being in the business
operation of producing wind energy aims to move forward in the direction in which it
can ensure clean, healthy and energetic future (DaSilva and Trkman, 2014). The
company should focus on the methods which can ensure the clean and healthy future.
The company should use smart technologies and methods which can enable them to do
something for the betterment of the society. The company should use recyclable products
and should use plastic bags as ess as they can because plastics not renewable resource.
The company should timely evaluate its working according to the Environment impact
assessment to ensure that the company is working in a green revolution manner. The
management of the company is of aim that if working operations are run on the basis of
green environment basis that it can move forward to ensure clean and healthy
environment.
Advise strategy for future use
According to Spieth, Schneckenberg and Ricart, (2014), argued that for increasing
profitability and profit growth Siemens need to follow globalisation standardization. In this
aspect, growth is increasing through reaping and cost reduction from economies of scale,
learning effects and location of the economies. As results, goals are pursues with low cost
strategy on the global scale. This strategy makes sense with strong pressures for reduction of cost
and demand. On the other hand, Bengtsson and Kock, (2014) said that localization can be used
by Siemens for increase their profitability to customize goods and services. It will assist to match
taste and preferences in international markets. This is because, this strategy can enhance
performances in better way for creating high demand and profits.
Renewable energy is increasing rapidly so that records Book of Numbers of new wind
and solar installation established with online. Thus, Siemens wind power need to concentrate on
this strategy for their expansion. In this aspect, rapid changes are take place that utilising existing
technologies and investing in electricity system. It also makes smart policy decisions which
9

moves within the country towards clean energy future (Shamsul, Kamarudin and Kofli, 2014). In
addition to this, renewable electricity standards (RES) also take place which is known as
portfolio. It also requires utility which need to be accomplish by companies that obtains at
certain percentage. Hence, renewable energy sources states which established with meeting and
exceeding goals ahead of schedule.
Ramping up renewable
In order to enhance operations, UCS also works with strengthen and exiting standards can
attacks by the help of fossil fuel industry. Hence, RES line can be introduced within new states
that determines renewable electricity for economic benefits. Further, real energy solutions are
also takes place as standards which mitigate global warming (Spieth, Schneckenberg and Ricart,
2014).
Renewable physical phenomenon standards
Different types of tax credits also supports to the growth of renewable due to authorities
interference. Thus, appropriate system of rules incentives can also be important tool which speed
readying and reduce cost for clean energy technology. In recent time, there is modest and
northern activity for renewable such as solar power and wind energy. In addition to this, it also
pales in order to make in large extension comparison continue to prop up coal, natural gas
different energy system. Thus, Siemens need to fair and stable federal tax policy for their
renewable energy (Roach, Griffiths and O'Callaghan, 2014). It will attract new investment and
maintains strong growth to enable experiences in recent times. Apart from this, Production tax
credit is determines incentives programs which provide crucial and financial support for every 10
years. In addition to this, it is also facilitates operations that offers striking various benefits,
challenges and establishment of government policies for renewable energy.
Clean energy tax credits through better, smarter electrical grid
Siemens can also produce different power lines, erstwhile and bodily process station
which sourcing from current energy and significant to renewable energy. To moves towards
cleaner energy economy, the company need to improve electrical grid and construct of
transmission infrastructure (Barkemeyer, Holt and Tsang, 2014). Thus, renewable energy is
facilitates to various cities and different regions which generates high power of energy demand.
Addressing onshore and disorderly life effects of renewable energy
10