Analyzing Global Business Management: Emerging Economies Impact

This report examines the global business environment, focusing on the opportunities presented by emerging economies and the impact of social media. It discusses the risks associated with social media, including government regulations and their effects on businesses. The report also highlights how emerging economies contribute to global business expansion by providing opportunities for growth and innovation. It emphasizes the importance of understanding local cultures, legal frameworks, and market conditions when expanding into new markets. The analysis concludes that while emerging economies offer significant advantages, businesses must carefully consider potential risks and adapt their strategies accordingly. Desklib offers a wealth of similar resources for students.

Global Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discuss and interpret how emerging economies are presenting opportunities for global
expansion for businesses using examples to illustrate your work...............................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Market environment and business environment are the terms which refer to the components
effecting the powers of business and assisting in building relations with the customers. It
includes stakeholders, supplier, industry trends, regulations and social and economic factors etc.
these are the factors that influence the internal factors that are with in the organization. It can be
classified into external environment and internal environment. To operate business globally
effectively they must understand the social environment of the host country where the
company is operating. In current era many multinational company operates in many parts of
world. These company should have knowledge of the language and culture of the place where
its going to be work (Passera, Kankaanranta and Louhiala-Salminen, 2017). this report will
cover the risk arises to the social media because of government rules and the impact of emerging
economy in expanding a business.
MAIN BODY
Social media is the modern techniques of connecting through people with varied motive (Fabus,
2018). Some of the human used social media foe communicating with the people and some other
utilise this techniques for spreading their business in the market. On these websites people can
engage directly with the politicians, civil persons or even government bodies. These media make
ease foe connecting people. But these platform have faced some risk because of government
policies and their regulation. It's impact on the public government decided to hold the power of
regulating these sites like Facebook, You tube, Instagram, and many more. They have decided
some guideline and give all the control to the ofcon company to control them and provide them a
guidelines regarding their content and matter which are provided through these websites and
applications.
Ofcon is the company who regulates the rules and norms for the social media sites in order
to reduce the irrelevant content and useless details that destroy the future of child or create a bad
impact on the child or people. They have passed the charge of penalties for uploading a wrong
content on the site. The government has announced to grant new power to ofcon which
presently regulates the telecom industry not internet safety. These have passed the law of
paying fines if they do not delete the irrelevant content from the social media. They also have
introduced the GDRP ( general data protection regulation ) which sets rules on how
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companies should use social platforms, store and utilise data (Vlados and Chatzinikolaou, 2019).
It also has taken action on copyright to ensures that no one can copy the content. These risk
impact the companies and their profits,
The impact of social media on companies-
Social media is powerful tool for local business trying to grow the brand value. A trust on
social media brings a variety of methods that allows the business to grow but sometimes these
techniques gives a negative effect on the business.
 Burden of marketing shift - it has now included personal involvement with the
customers, while social media (Bejtkovský, Rózsa and Mulyaningsih, 2018) based
marketing can be used effectively. They should consider the culture and trends of the
place and should maintain the adequate manner on the sites.
 increased customer brand – it has become more difficult for companies and
disappointing to sustain with negative comments or promotion. It creates a bad position
for the business in market. It is important for business to have a good position to have a
long term sustainability.
 tracking misleads or useless content - Social media is an stage where everyone is invited
to converse or join with all this its hard foe business to track all the statements about
the brand that are negative. These statement can impact negatively on the image of the
business. So to handle all those negative points the company should connect them
through the social media so that it can be improve (Krajnakova, Navickas and
Kontautienė, 2018) .
 unauthorized workers speaking on company behalf - it is hard for organisation to
monitor workers social media activity and prevent from them from company issues
without authority. In the time of engagement the company may strive for worker
ability to verify their attribute online. Moreover these come with the risk that can
damage the reputation of the organisation or challenge the company.
Discuss and interpret how emerging economies are presenting opportunities for global
expansion for businesses using examples to illustrate your work.
Emerging economy is the term which is related to the developing economy in the international
market. But most of developed countries have low growth (Hacioglu and Sevgilioglu, 2019)
prospectus for consumer oriented company.
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The global expansion of the company has the opportunity of growing the economic scale of
the country that can increase the growth rate of the economy that can contribute in the
developing country. These emerging economy can contributes in expanding the business
globally and provide them the opportunity of growth. It creates an opportunity for consumer
based industry as in it plays a major role in growth of these industry. It gives a positive outlook
for the company. However working in developing market place come without risk , hence the
company expect to enter markets slowly or with the help of joint venture or franchising. These
economic effects the every sector or profession that can contribute in the economy or in the
development of economy. It works in expansion of the business globally by providing the
opportunity of growing the business in the legal way or by knowing the process of the host
countries(Hickmann, 2017) . These economy tends to provide the option and offer that reduce
the risk and cost of operating business in different countries. Social media helps these
industries in spreading their business in the worldwide it help in awaring the people regarding
the company product. The expansion of the business is not easy task for the company because
of varied polices and legalisation of the countries are different. It benefits the company in
various by providing the drive for global innovation companies allow them to reduce the cost In
emerging market, it is essential for organisation to consider the competitiveness of the
business in the host country. The potential growth of the in emerging market come a with the
set of risk. While most emerging markets have begun reforming are capable legal, and
financial system. Many countries have varied legal formalities. The companies must have the
knowledge of these policies in order to have the success of the company. Understanding the
risk, culture and priorities of the customers with in a nation. Companies can arise rapidly by
taking advantages of the economic policies but they must proceed them by looking at every
point. While entering in the new market the owner must see the market condition and economic
conditions of the host country for taking a advantage of economic stability of rules that are
followed for running a enterprise in other country (Bhagra, Sharma, 2018).
CONCLUSION
From the above report it is concluded that Global business environment can be termed as the
encompassing in different nations. It can be classified into external environment and internal
environment. The expansion of the business gets the benefit from the emerging economic and
the legal rules of the varied countries. And above discussed that the risk arises for the social
platform through the government that directly impact the business or the organisation
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performance that create the image of business negatively. The business are effected because in
current era the business are promoted through the internet so the government policies which are
passed by the governing bodies the effects are discussed above. Emerging economy is the term
which is related to the developing economy in the international market. But most of developed
countries have low growth prospectus for consumer oriented company. The emerging
economies assist the business in growing their brand image.
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REFERENCES
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business world: A review. IUP Journal of Soft Skills. 12(2). pp.7-24.
Hacioglu, U. and Sevgilioglu, G., 2019. The evolving role of automated systems and its cyber-
security issue for global business operations in Industry 4.0. International Journal of
Business Ecosystem & Strategy (2687-2293). 1(1). pp.01-11.
Vlados, C. and Chatzinikolaou, D., 2019. Methodological redirections for an evolutionary
approach of the external business environment. J. Mgmt. & Sustainability. 9. p.25.
Fabus, M., 2018. BUSINESS ENVIRONMENT ANALYSIS BASED ON THE GLOBAL
COMPETITIVENESS INDEX (GCI) AND DOING BUSINESS (DB): CASE STUDY
SLOVAKIA. Journal of Security & Sustainability Issues, 7(4).
Passera, S., Kankaanranta, A. and Louhiala-Salminen, L., 2017. Diagrams in contracts: Fostering
understanding in global business communication. IEEE Transactions on Professional
Communication. 60(2). pp.118-146.
Krajnakova, E., Navickas, V. and Kontautienė, R., 2018. Effect of macroeconomic business
environment on the development of corporate social responsibility in Baltic Countries
and Slovakia. Oeconomia Copernicana. 9(3). pp.477-492.
Hickmann, T., 2017. Voluntary global business initiatives and the international climate
negotiations: A case study of the Greenhouse Gas Protocol. Journal of Cleaner
Production, 169, pp.94-104.
Bejtkovský, J., Rózsa, Z. and Mulyaningsih, H.D., 2018. A phenomenon of digitalization and E-
recruitment in business environment. Polish Journal of Management Studies, 18.
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