AstraZeneca Plc: Analysis of Global Business Strategies and Aspects

This report provides a comprehensive analysis of global business aspects, focusing on AstraZeneca Plc. It begins with an introduction discussing the importance of international trade and its impact on businesses, particularly in relation to meeting customer demands and fostering economic growth. The report then delves into the protective intellectual property rights in a globalized economy, covering patents, copyrights, trade secrets, and trademarks. It examines the supervision of business functions in an international context, including manufacturing and production, sales and marketing, accounting and finance, and human resources. The report also explores the impact of national cultures on international business markets, emphasizing communication, attitude, and etiquette. Furthermore, it evaluates various entry strategies in the global market, such as joint ventures, exporting, franchising, licensing, and direct investment. Finally, the report recommends global strategies like multi-domestic, transnational, and standardization approaches, along with export strategies, and concludes by summarizing key findings and implications for businesses operating internationally.

GLOBAL
BUSINESS
ASPECTS

Contents
INTRODUCTION.................................................................................................................................3
TASK 2.................................................................................................................................................3
Protective Intellectual Property Rights of Globalised economy.........................................................3
Supervision Business Functions in International Context..................................................................4
Impact on National Cultures in International Business Markets........................................................4
Estimate of Entry Strategy in Global level of market........................................................................5
Recommendation Global Strategies...................................................................................................5
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8

INTRODUCTION
The trading across national boundaries and how it will impacts on head office culture
and they prepare global strategy. It is very crucial for their local companies that they have to
full the demands and needs of customers, so that people of their nation is also satisfy with
their products and they ready to spend money on the products. This will help nation to
developed an improve their economic condition and this will possible only when there local
companies provides job opportunities for unemployment person in their nation so that there
living standard will be increased and developed (Bergien, 2021). This report is based on
AstraZeneca Plc which was established in UK in 1999. In this report it includes the protective
intellectual property rights of their globalised economy and it also include managing business
functions in their international framework. In this report it also includes the impacts of
national cultures in international markets and it also includes the valuation of entry strategies
in international marketplaces. This report is also includes their valuation of right global
strategy for their resident company.
TASK 2
Protective Intellectual Property Rights of Globalised economy
 Patents: A patent is an specific proper granted for an invention. In different words, a
patent is a specific proper to a product or a system that normally presents a brand new
manner of doing something, or gives a brand new technical way to a problem.
 Copyrights: This is very much a group of rights in positive innovative fabric which
includes text, inventive works, music, laptop programs, sound recordings and films.
The copyright proprietor has the proper to govern how their fabric is used (Buroviene,
and Jureniene, 2018).
 Trade Secrets: It is techniques is statistics that has both real or capability impartial
monetary price with the aid of using distinctive feature of now no longer being
normally known, has price to others who cannot legitimately achieve the statistics,
and. is difficulty to affordable efforts to hold its secrecy.
 Trade Marks: A trademark is an indication able to distinguishing the products or
offerings of 1 employer from the ones of different enterprises. Trademarks are
blanketed through highbrow belongings rights.

Supervision Business Functions in International Context
 Manufacturing and Production: Manufacturing is the technique wherein machines
produce items from uncooked materials. Production is the technique of changing
assets into completed products. Manufacturing consists of generating items that may
be right now offered off and are appropriate for use. Production is basically method
the advent of utility.
 Sales and Marketing: Sales and advertising they both are commercial organization
which have capabilities inside their organization. In organization each of them will
affected by their lead time and revenue. The term, sales, refers to all sports that cause
the promoting of products and offerings. In advertising there is procedure which is
having human beings inquisitive about their products and offerings which has being to
be sold (Chang, 2020).
 Accounting and Finance: The distinction among finance and accounting is that
accounting makes a speciality of the daily glide of cash inside and outside of an
organization or institution, while finance is a broader time period for the control of
belongings and liabilities and the making plans of destiny growth.
 Human Resources: Human resources (HR) is the branch inside a commercial
enterprise this is chargeable for all matters worker-related. That consists of recruiting,
vetting, selecting, hiring, on boarding, training, promoting, paying, and firing
personnel and unbiased contractors.
Impact on National Cultures in International Business Markets
 Communication: Culture has an amazing effect on worldwide advertising. A
marketer ought to should examine approximately the nearby lifestyle in-intensity
earlier than presenting a product to them. Because of each advertising merchandising
has performed to sell the product i.e. speaking product characteristic to the clients and
have an impact on clients to shop for it.
 Attitude: Cultural versions affect our values, which in flip have an effect on attitudes
and, ultimately, behaviours. For instance, a way of life this is characterised via way of
means of tough paintings could show off a price or ethic of tough paintings.
 Etiquette: Business etiquette instructs on you the way to ability on yourself for
professionally in one of a kind cultures. The keys for making an excellent affect are
dressing appropriately, your frame language, offering your commercial enterprise

cards, present giving, engaging in conferences and plenty of different crucial elements
(Karpova, Kunz and Garner, 2021).
Estimate of Entry Strategy in Global level of market
 Joint Ventures: Creating third organisation with some other accomplice is frequently
the favoured marketplace access method, in particular in rising markets. A joint
venture method in which organisation, can take gain of their partner's infrastructure,
nearby expertise and reputation.
 Exporting: The best shape of access method is exporting the usage of both an
immediate or oblique approach along with an agent, with inside the case of the
former, or countertrade, with inside the case of the latter. More complicated
paperwork consists of certainly international operations which may also contain joint
ventures, or export processing zones (Kastay, 2020).
 Franchising: It is an overseas marketplace access method wherein a semi-impartial
enterprise owner (the franchisee) will pay charges and royalties to the franchiser to
apply a company's trademark and promote its merchandise and/or services.
 Licensing: Licensing is a transfer of supplementary for their marketplace which have
right of entry of their strategy. It entails an agency (It is mentioned to as their
licensor) granting permission to an agency overseas which they have to apply its
intellectual belongings for a labelled time of period.
 Direct Investment: Foreign direct funding (FDI) is a class of cross-border funding
wherein an investor resident in a single economic system establishes an enduring
hobby in and a large diploma of have an effect on over a corporation resident in every
other economic system.
Recommendation Global Strategies
 Multi-Domestic Strategy: A multi-domestic approach is an worldwide advertising
and marketing method that chooses to cognizance marketing and marketing and
industrial efforts at the wishes of a neighbourhood marketplace instead of taking a
greater normal or international method. This way that groups using this advertising
and marketing approach will are seeking to recognize the way of life of diverse
neighbourhood markets and tailor their access into the ones markets primarily based
totally at the demographics of that area. With this method, an excellent deal of attempt
is made to evolve marketing and marketing and presentation to attraction to
neighbourhood sensibilities, instead of the usage of a mass marketplace method.

 Transnational Strategy: Transnational approach in commercial enterprise is a kind
of global marketing strategy that suits number one standards. These standards are that
the commercial enterprise needs to have excessive nearby responsiveness and
excessive international integration. This method that a transnational commercial
enterprise is one which normally has branches or places of work in all of the
international locations they serve, however that those nearby branches are included
into the bigger international dreams and plans of the commercial enterprise
(PalimĄka, 2021). Transnational companies do not forget the cultures with inside the
international locations they function in and the way first-class to enchantment to the
ones human beings mainly instead of assuming each country's populace needs the
precise identical thing.
 Standardization Strategy: The standard definition of world standardization is the
potential to apply general advertising and marketing internationally. In different
words, it is the potential for a corporation or commercial enterprise to apply the equal
advertising and marketing method from one us off to their next, and throughout
diverse cultures. A standardization method is used while a corporation treats the entire
global as one marketplace with little significant variation. The assumption is that one
product can meet the wishes of humans everywhere. Many commercial enterprise-to-
commercial enterprise businesses can use a standardization method.
Export Strategy: There are many different ways to export strategy for local markets
which organization has to apply in their organization are:
Organize Program: Designate software leaders and export teams. Summarize
Baseline Corporation and export history (Salehi and Arianpoor, 2021).
Benchmark Company preparedness: Conduct an export benchmark assessment.
Summarize big findings and outline motion steps with a purpose to want to be
implemented.
Define Export Outcomes: Determine your corporation’s intent for increasing
exports. Develop long-term software and monetary targets with a purpose to outline
the software’s supposed destination.
Evaluate Start-up results: Periodically examine development towards
accomplishing outcomes and become aware of wanted adjustments (Unger, 2020).

CONCLUSION
From this above report it has been stated that how local markets effects the
organization and what management have to do for their organization to secure form market
and they have to take competitive advantage in market from these competitors. In this report
it has been conclude that patents is done by organization to protect from others in markets.
This report also conclude the different business function in briefly that how it affects the local
markets and this report also conclude that how national culture influence the internationally
level. This report also concludes the evaluation of entry of strategy in globally level in
markets. In this report it also concludes the recommendation of global strategy and in this it is
briefly explained the different strategies they opt in their organization.

REFERENCES
Books & Journals:
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Chang, Y.C., 2020. The Global Energy Interconnection Initiative and the Development of
Marine Renewable Energy in China–Legal Aspects. In The Belt and Road Initiative
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Karpova, E., Kunz, G.I. and Garner, M.B., 2021. Going global: The textile and apparel
industry. Bloomsbury Publishing USA.
Kastay, D.K., 2020. INFORMATION ASPECTS AND ACTUAL PROBLEMS OF
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PalimĄka, K., 2021. FINANCIAL AND NON-FINANCIAL ASPECTS OF
ENTREPRENEURSHIP-THE POLISH PERSPECTIVE. Financial Internet
Quarterly'e-Finanse', 17(4).
Salehi, M. and Arianpoor, A., 2021. The relationship among financial and non-financial
aspects of business sustainability performance: evidence from Iranian panel
data. The TQM Journal.
Unger, R.W., 2020. Trade in Electricity and Business Investment: Two Aspects of the
Aluminium Industry in Canada. Cahiers d'histoire de l'aluminium, 65(2), pp.72-99.