Comprehensive Report: Funding Circle Global Business Strategy Analysis

This report analyzes the global business strategy of Funding Circle, a peer-to-peer lending platform. It begins with an introduction to global business strategy and the company's operations. Activity 1 reviews techniques for environmental analysis, including PESTLE analysis, and applies them to Funding Circle's micro and macro environments. Activity 2 delves into ethical issues faced in the international environment, discussing conflicts between corporate strategy and social responsibility, and identifying relevant legislation. Activity 3 critically evaluates Funding Circle's international operations and functions. The report covers political, economic, social, technological, legal, and environmental factors influencing the company's strategy, along with the impact of the international business environment and ethical challenges such as working standards and cultural barriers. The report aims to provide a comprehensive understanding of Funding Circle's approach to global business and its associated challenges.

Global Business Strategy

Table of Contents
INTRODUCTION..........................................................................................................................3
Activity 1.........................................................................................................................................3
a). Review the technique to analyse the environment and its suitability....................................3
b). Analysis the micro and macro environment of business by using the techniques to review
in the report.................................................................................................................................5
c). Discuss that how international enterprise environment impact on funding circle Firm........7
Activity 2.........................................................................................................................................8
Analysis the moral and ethical issues faced by operating in the international environment......8
Discuss the conflict between the corporate strategy, ethical and social responsibilities. .........9
Describe to identify the legislation and guidance related the corporate social responsibility in
organization. .............................................................................................................................10
Discuss different type of organisation that operates in the international markets....................11
Activity 3.......................................................................................................................................13
Critically analyse to evaluate the international operations and functions of Funding circle
Limited......................................................................................................................................13
CONCLUSION.............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Global business strategy is defined as the enterprise strategies that engaged by the
business, companies are operating in the global business environment that server the consumers
throughout the global world. It is closely related to the enterprise developing plan which adopted
bu the company to meet all goals and objectives. It is essentially the point where the global
strategy differs from the national enterprise development. Funding circle is based on the peer to
peer lending marketplace that allows to easily lend the money in other small enterprise. This
report will discuss about the technique that can help to analyse the environment and their
suitability in world. Furthermore, This report will describe the macro and micro environment of
enterprise by using techniques. It will describe that how the international business environments
are impacts on the companies. Moreover, this assignment will describe the moral and ethical
issues faced by business which operates the international environment. It will determine the
legislation and guidance regarding the corporate strategy, social responsibilities and ethical.
Activity 1
a). Review the technique to analyse the environment and its suitability.
In the environment analysis and suitability, It is a systematic process by which the
environmental factors in the enterprises are identified, their impact is mainly assessed and
strategy develop to take advantage of them. It is an essential to understand that what are the
simply frameworks that orient the user towards the business environment.
Pest analysis is a technique that help to environment analysis in which the funding circle
company makes efforts to identify the latest trends and challenges developing towards the social
communities or services. They always take the suitable decision to meet all the need and
requirement of consumer (Alon and et.al., 2018). Funding circle is mainly providing the fund
and coordinate with the investor so that other enterprises are invested money in development
and growth.
Political factor
This factor plays important role in determine the long terms profitability in the global
world. The funding circle is operating the financial services that exposed itself to different type
of political risk and environment. This organization can closely analyse the factor before
investing money in certain market.
 Stability of political and significance of financial services.

 Corruption level especially in financial sector to follow the proper rule and regulation.
Economic Factor
The environment factor of funding circle such as interest rate, saving rate and economic
cycle to determine the demand or aggregate in terms of economy. Funding circle can use the
economic factor such as inflation and growth rate that indicator to manage the business
environment in proper manner (Collings, Mellahi and Cascio, 2019). The Funding circle should
consider the economic system while conducting the pestle analysis.
 It is also maintain the efficiency of financial markets that need to increase the capital in
local areas.
 It is a comparatively advantage of funding circle to maintain the environment and culture
of business.
Social Factor
the culture of society is doing things that impact on the business environment of
organization. In funding circle, attitudes and beliefs are playing important role when how the
marketer at enterprise will understand the consumer's need or requirement. This factor is leading
the funding circle that should analyze the pestle.
 Level of skill and demographics in the population.
 cultures
 Entrepreneurial spirit and broader nature of society.
 Leisure interests.
Technology Factor
Technology is the most important concept that can use the Funding circle to transform
the business and also increasing the capabilities or performance. The slow speed will give more
time while the fast speed of technology disruption may give a company with less time.
Technology analysis can be involves to understand the impact of business.
 Technology impact on the products
 it is impacts on the value chain structure of financial areas.
 Funding circle competitors has developed in terms of technological aspects.

b). Analysis the micro and macro environment of business by using the techniques to review in
the report.
These are two different type of external marketing environment such as macro and micro. These
are beyond the control of marketer which influence in the decision making.
Macro environment is defined as the condition and situations that exists in the economy
such as regions and sectors etc (Holmes J and et.al., 2018). it includes the fiscal policy, Gross
domestic product, employment and spending etc.
Micro environment is a term that under which organization operates, it refers to the
general environment that affect the working of business operations and functions.
Micro environment Factors-
SWOT analysis- This technique is used to understand the external and internal
environment of the entrepreneurship. Funding circle firm is mainly use this method to analyze
the strength, weakness, threat and opportunities of business. It is suitable for enterprise to
maintain the financial position in global marketplace.
Strength
Funding circle is a leading organization in global market so that there are various
strength that help to thrive in the marketplace. In this way, it help to protect the market share in
the existing market and also penetrating the new global markets.
Weakness
It is not very good at the demand of product forecasting which leading to higher rate of
opportunities that compare to other competitors. The funding circle limited is a leading
organization that has faced challenges in moving to other item segments with its present culture
or environment.
Opportunities
Funding circle provide the opportunities related the free cash flow which help to invest
in the product segments. It should open the window of opportunity for funding circle in the other
type of product categories.

Threat
Funding circle is operating in multiple countries, it is exposed to increase the fluctuations
in currency especially when the political climate volatile in the large number of market across
the global world.
Macro Environment Factors-
PESTLE analysis is basically strategic tool to easily analyze the macro environment of
organization. It stands for political, economic, social, environmental, technological and legal
factor that impact on the macro environment of funding circle Limited. It should provide the
great detail about the challenges of funding Limited in the environment and competitive forces.
Political Factor
Political Factor play important role in the funding circle limited for long terms
production and sales in the different market. It is also operating the financial services that
countries and expose itself to variety type of political environment and political risks.
Sometimes, it affects on the environment condition of business due to the political risk such as
corruption level, trade regulation and tarrifs regarding financial.
Economic factor
There are different type of macro environment factor such as saving rate, foreign
exchange, economy cycle and interest rate which determine the demand of investment in the
economy (Kasemsap, 2018). Theses factors are impacts on the competitive advantage of funding
circle Limited. This organization can use the economy of country in terms of growth rate.
Economic factor should consider the exchange rate and stability to host the country currency.
Social Factor-
Social factor impact in the culture and environment of organization because the
employee has specified attitude and belief that play important role at workplace. Funding circle
Limited will understand the consumer need and also designed the policy as per the requirement.
Technological Factor-
The advancement of technology is fastest disrupting in industries across the world.
Funding Circle Limited is fast moving towards the technology to use different platform and tool
for managing and controlling the services in proper manner. In this way, technology factor
impact on the funding circle limited based on the cost structure to improve the financial services
in global marketplace.

Environmental Factor-
Environmental Factor have different type of standards and norms that can impact on the
productivity and profitability of funding circle Limited. The organization is considered the
environmental law, rules and regulations. Before entering the new markets the Funding circle
limited should carefully evaluate the standards of environment that required to operates other
markets.
Legal Factor-
In Funding Circle Limited, The legal frameworks are not enough robust to protect and
secure the intellectual property right of firm It should require to properly evaluate before enter in
the global market. Funding Circle Limited can lead to theft of company secret and its overall
competitive edge.
c). Discuss that how international enterprise environment impact on funding circle Firm.
Business are affected by the international business environment and also affected by the
other competitors. It always influencing the business of legal, economic, social and
technological etc. The international business environment is greatly influenced the business
strategies which provide the opportunities to adopt new idea, innovation and inventions.
Funding circle firm is also trying to change their policy according to the international business
environment because it help to gained more output through global market (Lee and Shin, 2018).
In this way. A large number of information can be secured shared by the database. They are
enabling to improvement in services, reduction of cost.
Funding circle has needed to consider the latest technology advancement for business
and stay maintained the competition environment. The global business environment always
influence the other enterprise to gain the more competitive advantages. While designing the
enterprise strategies according to the international enterprise environment. It must be considered
if the use of modern technique that allow to manufacture the better quality of services and
products. It become easier for Funding circle to communicate with the potential consumer to
identify need and requirement in proper manner.
The international enterprise environment consists of legal, social, political, technological
and global sector. In Funding Circle, Manager must understand that how environment has
changed and also impact on the business. When the economic activity is very strong, increase
the level of income and low unemployment rate etc.

Activity 2
Analysis the moral and ethical issues faced by operating in the international environment.
In the international enterprise, it is important to consider the ethical issues related the
human rights, corruption, practices, moral obligation of internal business and environmental
norms etc. These are the different type of moral and ethical issues that faced by the operating the
international environment and culture.
As Business expand international level, it must required to understand the policies, goals
and strategies of business but it has required to take into the legal and ethical in the international
enterprise. When the funding circle Limited has planned for long term benefits in order to the
foreign environment (Nugroho, Fathoni and Malik, 2019). They must tackle the major issues
and ethical challenges in the decision making. It also help in the expansion of success.
Some of other common ethical issues in the international enterprise that include the
working standards, outsourcing, conditions, trust and integrity, religion and human rights etc. it
is expected to fully comply with the federal and state safety regulation. The international
environment and culture can break the funding circle Limited conducting in global ways. In this
way, it has generated the barriers relate the language where every employee belong to other
country. It has chances of increasing the barrier between employees. Afterwards, the company
must hire the translator when speaking to the business contacts and consumers.
Acting as per the accordance with the cultural and ethical values is important for
Funding circle Limited to win the supports of client and also achieve the competitive advantages
in global marketplace.
The rapidly growth and development of international business has increases the demand
of employees those who are really familiar with the global markets, cultural consideration and
moral or ethical issues in the international enterprise. For Example- Many companies making
the payment and choose the secure options so that international business operates the
environment to perform illegal action under the corruption of foreign practices. When the
organization makes such type of payment that encourage a local system of corruption through
the unethical behaviour (Tallman, Luo and Buckley, 2018). The country into which are
expanding that may respect the human rights otherwise, Funding Circle faced ethical issues. The
international business environment have proper legislation that make control to the pollute
aspect in business. Funding circle Limited has discourage the harmful material because it affect

the environment and also increase the pollution in surroundings. An ethical and moral values are
the expansion into the international environment that beyond the local laws. It is operating the
international business ensure its proper operations and functions. It does not effect on the
population of surrounding in the organization.
Discuss the conflict between the corporate strategy, ethical and social responsibilities.
As the business grows and generates more the profitability and it might feel the need to
contribute towards the community and society to handle the business operations and functions. It
is considered the social responsibilities to provide the opportunity and chances that help to
reduce the negative publicity.
Corporate strategy Ethical and social responsibilities
 Corporate strategies are necessary for
global business developing because it
can create an effective plan as per the
need of business. It help the business
to generate more money and also
provide benefits to the society or
community (Welch and Welch, 2018).
 Social responsibilities are major
concerned about the business that
include helping advance causes, reduce
the environmental impacts and also
making the donations. Some other
capitalist believe that there is existence
enough to social contribution between
the laws, rules and regulations.
 In Funding circle Limited, It has
planning a corporate strategies to share
the plan regarding the profits but it has
decreased the profit which are not
available to the financial stakeholder.
In this way, it can increase the conflict
between the stakeholder.
 It has a social responsibility to donates
some money such as Funding Circle
Limited has provided the funding to
small business so that they can start
their business and explore all over the
world.
 Corporate strategies are generating the
significant sales among the parents in
global market. It is encouraging the
employee to volunteer at the
development and also offering the
 In cases, the organization has limited
budget so that they have social
responsibilities to choose the right
activities that help to improve the
quality and also increase the sales in

rewards that can help to build strong
team. In this way, it has increased the
conflict between the social
responsibilities.
global world.
Describe to identify the legislation and guidance related the corporate social responsibility in
organization.
Corporate social responsibility is a type of self regulating enterprise model that can help
the organisation to maintain the stakeholder and consumers. By practices the CSR, Funding
circle Limited can be conscious the kind of impact on the different aspects of society such as
environmental, economic and social etc (Welch and Welch, 2018). Social responsibilities are the
movement that began as a response to advocacy towards the business that can use to manage the
economic power by using legislation. It come through the voluntary of CSR that presented the
problems and issues.
The UK corporate governance code is generally concerned with the social
responsibilities that support the business to recognise the specific duties and responsibilities.
CSR is a part of best practices by both government and country. In Funding circle Limited, the
social responsible investment guideline can understand the company environmental, governance
and social risk.
Employment law act is also another important legislation in the corporate social
responsibilities, under this law employee can use their equal right to handle the business
operations and functions. They also wanted to protect and secure their details which requires for
organization to maintain the relationship with their employees. For Example- consumer
protection act of 2010, the public companies are required to exchange the report regarding trade
and also used the conflict in their products. The Federal tax changes to encourage the
organizations to make the proper charitable deductions of income and server foster the
enterprise social responsibilities.

To
Marketing Analyst
From
Line Manager
Discuss the extent of globalisation on organisations.
The globalization is a phenomenon that began in the primitive form when the human settled
into the multiple area of world. It is a process which based on the multiple strategies to expand
the business operations all over the world. It was predicated by the facilitation of global
communication occurs due to technological advancement, environmental development and
socioeconomic etc. globalization has provided the organization as a superior in terms of
competitive position with the minimize the operating price and also gain the large number of
products, consumer and services. It can be used the resources in business strategy planning that
help to increase the productivity and profitability.
Globalization is positively impacts on the business process to use the latest technology
according to enterprise. It has enhanced the economic integration and rapidly change the
magnitude of structure that transformed into development.
Discuss different type of organisation that operates in the international markets
There are different type of organization structure operates the international markets because it
can be divided the service according to the need and requirement of enterprise. There are four
different type of organization structure operates international marketplace.
Functional structure – it is one of the common type of organizational structure that can divide
the work into departments wise and provide the proper functions. All the groups are working
together in one department. Functional structure is operates the global market to develop the
plan for managing the business operations and functions.
Product based divisional structure- it is comprise the multiple and smaller functional structures
that can be divided according to divisional structure. This type of structure is working with the
multiple product which help the product development life cycle. It allows the small business to
enter in the markets and offering the various services. In international markets, it segments the
product according to the need of enterprise.
Market based divisional structure- it is based on the market structure where the division of
organization are based on the type of customer, market values and industries. It is mainly

focused on the product quality which are required to divide into different segments. This type
of organizational structure also keeps the enterprise constantly which aware about the demand
of changes.
Process based structure- it designed around in specific way to maintain the flow of process and
also considered the not only the activities of worker performance but understand the activities
that interact with another. This type of organization structure is operating the international
market to perform different process to complete the product management. It can be done in step
by step to handle the task in effective manner.