Analysis of Global Business Environment: A Case Study on TESCO

This research report provides a comprehensive analysis of TESCO's operations within the global business environment. It begins with an introduction to the concept of the global business environment, emphasizing its influence on international market activities. The report outlines the aim to identify benefits and drawbacks of globalization for TESCO, and sets out objectives to determine the concept, identify benefits and evaluate drawbacks. The methodology involves thematic analysis based on survey responses. Key findings include an understanding of the global business environment, advantages like enhanced market share and disadvantages such as increased competition and lack of knowledge of new markets. The report offers recommendations for TESCO, emphasizing the need for a successful project management plan, thorough market analysis, and data collection to identify customer needs. The conclusion highlights the importance of globalization for business expansion and success, particularly through advancements in transportation and communication technology. It also mentions the references used in the report.

Research Project

Cover Content
 Introduction
 Aim and Objectives
 Thematic analysis
 Findings
 Recommendation
 Conclusion
 References

Introduction
Global business environment is considered as the environment which is influenced by
all the internal as well as external factors that affects operational activities of business
in international market. This present research is based on TESCO, a well known
retailer of United Kingdom.
This company was established in 1919 by Jack Cohen. In context to present research
report, it contains information about the main concept of Global business
environment and how large scale companies like TESCO uses this concept in
enhancing their business growth effectively.

Aim and Objectives
Aim: ““To identify benefits and drawbacks of a Global business environment” A
case study on TESCO.
Research Objectives:
To determine concept of Global business environment.
To identify benefits of Global business of global business environment for TESCO.
To evaluate main drawback of global business environment for TESCO.

Theme 1: Concept of Global business environment
Q 1) Are you aware with the concept of Global business
environment?
Frequency
a) Agree 30
b) Disagree 10

Theme 2: Main advantage of global business
environment for TESCO
Q 2) As per your opinion, which one is the main advantage of
global business environment for TESCO?
Frequency
a) Enhance diverse culture at workplace 12
b) Reduction production cost 8
c) Improves market share 11
d) Enhances business productivity 9

Theme 3 Globalisation is the only option by which
companies can enhance their business growth
Q 3) Do you think, globalisation is the only option by which companies can
enhance their business growth?
Frequency
a) Yes 25
b) No 15

Theme 4: Great knowledge on legal and social factor of
operating country business organisation
Q 4) Do you think, by having great knowledge on legal and social
factor of operating country business organisation can easily
sustain at market place?
Frequency
a) Agree 29
b) Disagree 11

Theme 5: Drawback impacts negatively on the business
growth of the TESCO
Q 5) According to the viewpoint, which of the below mentioned drawback impacts
negatively on the business growth of the TESCO?
Frequency
a) Increases competition 15
b) Initiates time issues 10
c) Lack of knowledge of new market 15

Theme 6: Strategy by which TESCO can easily enter
into new country for business expansion
Q 6) As per you perception, which one among the following strategy by which
TESCO can easily enter into new country for business expansion?
Frequency
a) Franchising 14
b) Partnership 16
c) Licensing 10

Theme 7: Globalisation assist in achieving higher
business growth for an organisation
Q 7) Does globalisation assist in achieving higher business growth for an
organisation ?
Frequency
a) Yes 26
b) No 14

Theme 8: Component that influences organisation to go
global
Q 8) Which one is the most essential component that influences
organisation to go global?
Frequency
a) Communications 12
b) Reduction in tax rates 10
c) Consumer demand and need 18