BM461 - Global Business Environment: TESCO Report Analysis
VerifiedAdded on 2023/01/16
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AI Summary
This report provides a comprehensive analysis of TESCO's global business environment. It begins with an introduction to the global business environment and its influence on organizational decision-making, focusing on TESCO plc. The report includes a SWOT analysis of TESCO, examining its strengths, weaknesses, opportunities, and threats. It then delves into the impact of key drivers of the business environment, such as political, economic, social, technological, and legal factors, on TESCO's functional areas, specifically HRM and marketing. The analysis considers the effects of Brexit, competition, and technological advancements. The report uses academic sources to support its findings and concludes with a summary of the key points. This report fulfills the requirements of the CW2 assignment for the BM461 Global Business Environment module.
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