BM461 Global Business Environment CW2: Unilever SWOT Analysis Report

This report presents a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Unilever, a leading international company. The introduction defines SWOT analysis and introduces Unilever. The main body details Unilever's strengths, including brand recognition, product range, economies of scale, and global market presence. Weaknesses such as imitable products and limited diversification are also discussed. Opportunities for business diversification, product innovation, and market development are highlighted. The threats section addresses tough competition and limited retail presence. The conclusion emphasizes the importance of SWOT analysis for organizational improvement, suggesting that Unilever can overcome challenges by leveraging its strengths and opportunities while addressing its weaknesses and threats. References include books and journals supporting the analysis.